How should a novice do shop diagnosis when doing Taobao

Diagnosis 1: Store health grade diagnosis?

A. the diagnosis result is 1:?

All the indicators in the store are normal, and there is no violation, which meets the indicators of A-level health stores. ?

B. Diagnostic suggestion 1:?

Shopkeepers need to maintain the saturation of this index in the later stage of operation, and do a series of marketing planning to improve the DSR scoring index of the store on the premise of not violating the rules. As we all know, the DSR of the store has become a major weight influencing factor for all treasures in Taobao. ?

C. Diagnostic training 1:?

How to refine the operation and improve the specific indicators of DSR in stores. ?

First, the diagnosis result 2:?

Although the store level conforms to the A-level health store, the overall strength of the store is slightly weak, the market competitiveness is slightly weak, the overall strength of the baby is slightly weak, and the flow of people is low (considering the baby's off-season)?

B, optimization suggestion 2:

1, combined with the marketing activity plan, to implement and enhance the existing sales of Baby. ?

2. Strengthen the preemption of all baby titles in the store for all baby rankings, and ignore the preemption of baby's position in the store for previous sales rankings. ?

3. The reasonable layout of all the baby title keywords in the store and the best layout of all the baby ranking keywords-that is, the words that strong babies seize high traffic and high competitiveness; Weak baby grabs high-flow and gentle competitive words. ?

C. Diagnostic Training 2: How to maximize the rational layout of keywords in the whole store?

Diagnosis 2: the whole store title health diagnosis?

First, the diagnosis result 3:

Number of Taobao search keywords entering the store in the last 7 days in the quantum background: 46 (provided by the seller)?

In the last 7 days, Taobao searched the top pages of keywords 10. No.: 20 (acquired by goldfinch software)?

To sum up, the effective arrival rate of Taobao search keywords is 43.5%?

B, optimization suggestions:?

Through the above data, it is concluded that the keyword layout of the effective title of the seller is not good. Although in a period of time, 56.5% of keywords entered the store through the title of a product, the seller did not further optimize and track the baby title and product strength corresponding to these 26 Taobao search keywords, resulting in 26 Taobao search effective keywords being wasted into zombie words. Pay attention to the following points in the later period:

1, download the keyword library of the last 7 days in the quantum background?

2. Match the titles and rankings of downloaded Taobao search keywords: simple?

In other words, what is the treasure corresponding to each keyword, and what is the treasure corresponding to these keywords?

Where does Bay rank among all the treasures in Taobao?

3. Make full use of these keywords searched by Taobao: Do you suggest that the owner aim at Taobao?

Search keywords and do keyword data statistics, tracking, analysis and summary?