On October 8th, 65438/kloc-0, the concept of "iDSO dental care * * * enjoyment mode" appeared for the first time at the first private dental industry summit held by the Medical and Health Division of Meituan, which was put forward by Dr. Sun Yan, the founder of "iDSO".
Dr. Sun Yan said at the meeting that iDSO is an innovative dental clinic management service support organization, and its core team consists of large DSO executives in the United States and teams with multi-clinic management experience in China, providing comprehensive management solutions for dental clinics. The concept put forward by Dr. Sun Yan here has aroused the hot discussion and expectation of on-site dental administrators. For outpatient managers who have never been exposed to iDSO, they hope that their dental clinics can get the support of iDSO.
The concept of IDSO debuted.
After the first private dental industry summit of the Medical and Health Division, the discussion about iDSO in the dental community continued, and people began to pay attention to what iDSO is, what value it can bring, and why it can cause such great concern in the dental community.
In fact, the concept of iDSO originated from the United States, and iDSO introduced the oral management system of American DSO into China. The development of dental chain clinics in the United States is more stable than that in China. In fact, they are using the Kaiyuan model. With the development of China's economy and the improvement of domestic residents' awareness of oral health care, the dental industry in China has developed rapidly in recent years. Facing the awakening and demand of users, how should the dental industry in China create a new situation?
Therefore, iDSO was officially unveiled on June 5438+ 10/7, dedicated to helping dentists in China solve all problems in the process of starting a business. Dr. Sun Yan, the founder, analyzed the "iDSO service support system and market competitiveness model" and "iDSO value proposition" in the advanced management course of oral clinic of iDSO Business School, and made a detailed analysis of the current situation of China dental clinic, including layout, customer acquisition and management.
In iDSO class, Dr. Sun Yan combed every scene presented in outpatient surgery, and comprehensively combed it, so that the oral clinic operators who came to iDSO class had a clearer understanding of "management" and initially realized the great value that iDSO brought to outpatient surgery.
B2B business model may become the "new favorite"
Arterial Network understands that in recent years, more domestic investors have started to invest in the dental industry to promote its development. At the same time, some dental enterprises become impetuous, pursue more stores, expand their scale rapidly, and the phenomenon of poor management is widespread. Dr. Sun Yan came to the United States five years ago to contact with the concept of "DSO" in order to help more dental clinics learn management and how to run chain clinics abroad.
Dr Sun Yan met with the founders of the top ten direct selling organizations in the United States. At that time, they put forward a concept: to do B2B business, that is, the customers they will face in the future are other clinics, not ordinary patients. The core way of American chain clinics is to do B2B, which is the solution for dentists' career development throughout their life cycle.
Dr. Sun Yan said that after graduation, 70% of American dentists are more willing to work in the outpatient service of DSO mode, because this mode of outpatient service will provide them with systematic training, plan career development solutions and provide them with "four major supports" within three to five years.
First, give a stable working platform;
Second, provide more practical and market-oriented training programs;
Third, provide development planning;
Fourthly, provide the management knowledge structure of how to run the outpatient service.
But there was no concept of "direct selling organization" in China at that time, so Dr. Sun Yan founded "direct selling organization" three years ago. Dr Sun Yan told Arterial Network: We are "iDSO", and I hope that the model of "DSO" can be developed in China, and "I" is "myself". I hope this is the management model of our oral community in China.
In the early days, Dr. Sun Yan introduced the management mode of Kaiyuan in the United States to China, and conducted three years of practical exploration in dozens of clinics and even large chain dental institutions. With the support of iDSO, the clinic has gradually stabilized, gained a good reputation and greatly improved its turnover. Even service brands have entered the top dental market in China.
The successful practice in the domestic market has verified the feasibility of implementing "iDSO" business model in China. Therefore, I hope the accumulated experience can be shared with colleagues from all walks of life, and "iDSO" will also become the "new darling" of the development of China dental industry.
* The pictures in the article are provided by the enterprises interviewed.
Wen | Gao Daolong
Wechat | lylonexiaohuhu
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