E-commerce+Internet has always been one of the important strategies in the strategic planning of Mopair Group. In recent years, in terms of e-commerce, Mopair has successively opened sales channels such as JD.COM flagship store and Mopaixing store; In terms of Internet marketing, the Film Academy opened WeChat Weibo to interact with consumers; At the same time, with the help of internet thinking, we made a bold breakthrough in marketing and created the concept of star royal mask, which was well evaluated by the industry.
Since the brand was founded, Mopair's authentic materials, health and safety and other unique product attributes have helped it win the favor of consumers and its market share has increased year after year. With the increasing popularity and reputation of Mopair bio-fiber mask, the market demand is rising and the supply chain is gradually enriched.
Therefore, Mo Qian School did not open a flagship store in Tmall. Some unscrupulous sellers will purchase some inferior defective products that are very similar to the official appearance of the Film Academy or sell them in the market, and always use low prices, discounts, gifts, etc. to attract customers and sell products far below the market price, which will impact the market.
In order to solve this problem, Mopair brand has planned to enter Tmall Mall. Tmall Mall enterprise certification is guaranteed, official delivery, avoiding false agents deceiving consumers, and providing seven-day unreasonable return service will be able to better serve consumers.
According to the person in charge of the film e-commerce, we cooperated with Tmall Beauty to enter its mall, mainly because Tmall Beauty is an independent vertical beauty market of Tmall platform, which is directly supplied by many brand flagship stores of beauty and beauty care. It is an important brand of Tmall platform, with a large number of active customers, and it is also responsible and respectful to the brand, which can let more consumers experience the magical power contained in the mask!
It is expected that MOPAIR will continue to set off a new beauty craze in Tmall Mall with excellent quality products and professional advantages.