After several years of development, "soul mate" has become the first brand in China tissue paper industry with good brand reputation and quality assurance, and is widely favored by consumers. According to the statistics of large-scale retail enterprises in China released by China Commercial Information Center, since 2000, the market share of "Heart to Heart" tissue has been the first in China for five consecutive years. In 2003, the brand "Heart to Heart" was rated as "national inspection-free product" by the General Administration of Quality Supervision, Inspection and Quarantine. In 2004, the company launched the "National Quality Management Award Evaluation Standard" to enhance the outstanding performance of enterprises, and in 2005, it was successfully awarded the "China".
Hengan adheres to the business philosophy of "pursuing health, you and I will grow together", adheres to the quality policy of "taking the pursuit of human health and happiness as the first duty and producing sanitary, comfortable and high-quality daily necessities", and strives to create an expert image of China tissue paper. By 2008, Hengan Paper will become an internationally competitive household paper enterprise.