Health knowledge industry/digital health/health knowledge policy/wine gathering
Recently, in view of the pain point of "one old and one small", to solve the problems of increasing social support burden and increasing pressure on public services, policies for the development of old-age care and social domestic service industry have been introduced. "Aging" is a sign of social development and progress. At the same time, the emergence of "aging" will also bring corresponding pressure to social development. Therefore, it is very important to exert force on the supply side and turn pressure into power.
Aiming at the problem, the policy comes first.
On June 16, the General Office of the State Council issued the Opinions on Promoting the Quality and Expansion of Domestic Service Industry (hereinafter referred to as the Opinions), and then six ministries and commissions jointly formulated and issued the Announcement on Tax Preferential Policies for Community Family Service Industry such as Pension, Child Care and Domestic Service, which directly attacked the tax issue. On the whole, the introduction of centralized policy and the convening of relevant meetings reflect the state's concern for the cause of old-age care.
Expansion | Accelerating "aging" needs to expand the effective supply of domestic service industry.
According to the calculation of the Ministry of Commerce of China, as of 20 18, there were 720,000 domestic service enterprises in China, with about 26.02 million employees, and the market scale was about 554 billion yuan. In addition, according to the statistics of the National Bureau of Statistics of China, from 20 12 to 20 18, the average life expectancy in China increased from 7 1.4 years to 76.34 years, and the elderly population further increased to about1670,000 in 20 18 years.
In terms of old-age care institutions, the Ministry of Civil Affairs announced that by 20 18, there were more than 29,000 registered old-age care institutions, community old-age care facilities127,000, and 7.3 million old-age care beds, including 57,000 private old-age care institutions/kloc-0, more than 3,000 public private old-age care institutions, and 89 old-age care institutions established by Hong in the Mainland.
To sum up, under the background of the accelerated development of domestic service industry and the "aging" society, the pension industry has become another fast-growing industry, and the proportion of private capital in pension institutions is also increasing year by year. However, with the acceleration of the "aging" society, there is still a problem of insufficient effective supply in China's domestic service market.
To solve the problem of effective supply, capacity expansion is one of the important factors. The Opinions show that there are two main points to expand the market size and capacity of domestic service industry. First, vigorously develop employee-oriented enterprises. Employee-oriented enterprises are conducive to expanding the scale of domestic service employees, providing certain protection and training for domestic service employees, and helping to turn looseness into unity and give full play to the overall strength. The second is to promote the domestic service industry into the community and make full use of community resources. Support domestic-funded enterprises to set up service outlets in the community, build excellent leading brands and promote residents to enjoy convenient services nearby through measures such as reducing taxes and fees, unlimited nature of rental places, and implementing the price of water, electricity and electricity for the people.
Improving quality | Domestic service has entered colleges and universities, and the goal of improving quality has taken another step.
It is understood that at present, about 88% of domestic service employees in China come from rural areas, and their age structure is too large. Post-80s employees account for less than 20%. At the same time, the mobility, poor stability and low education level of domestic service employees have affected the service quality of domestic service industry and increased the training needs and difficulties of domestic service industry employees. Wang Bingnan, Vice Minister of Commerce, once said, "The development quality of domestic service industry has not fully kept up with the development speed."
Regarding the improvement of quality, the Opinions pointed out that from the perspective of the whole industry, comprehensive support measures should be taken to comprehensively improve the quality of domestic workers. First, domestic economics majors enter universities. In principle, at least 1 undergraduate colleges and several vocational colleges in each province offer domestic service-related majors to improve service quality from the source. Now, some colleges and universities have set up domestic service related majors.
In addition, the promotion of domestic training, the "leader" action and the construction of credit platform are also important measures to improve the service quality of domestic service industry. The promotion function of domestic training refers to improving the quality of employees through professional system training, and then improving the quality of domestic service. Strive to train a total of 5 million people by 2020, and achieve full coverage of the urban domestic training ability of the permanent population of 6.5438+0 million. On June 22nd, the China Geriatrics Association issued the Standard for Elderly Nurses, which stipulated the professional quality, training and assessment of elderly nurses. Strengthening training is conducive to better ensuring scientific care for special groups.
The "Leader" action is to complete some demonstration projects through comprehensive measures, form a number of leading domestic service brands, and lead the standardized development of the industry. Nowadays, "e-commerce housekeeping" and "internet plus housekeeping" are gradually emerging in the domestic market, and domestic service enterprises in the new era are also showing a new look.
The focus of the special action of credit construction is to build a credit information platform, promote the whole credit record of domestic enterprises, service personnel and consumers, and provide guarantee for high-quality domestic service.
Tax reduction | Capital Gospel, "Internet Plus Pension" has been further promoted
On June 28th, the Ministry of Finance, the State Taxation Administration of The People's Republic of China, the Development and Reform Commission, the Ministry of Civil Affairs, the Ministry of Commerce, and the Health and Health Commission jointly issued the Announcement on Tax Preferential Policies for Community Family Services such as Pension, Child Care, and Housekeeping, the main content of which is to exempt the income obtained from providing community pension, child care, and housekeeping services from value-added tax; When calculating taxable income, the deducted 90% is included in the total income. Under such a policy background, social capital needs to be prepared and grasp the investment direction.
Later, at the symposium of economic situation experts and entrepreneurs in the State Council, the view that "increasing the quality supply in the fields of old-age care, child-rearing, education and health is an important engine to promote the upgrading of China's consumer market in the future" appeared, and expanding "Internet plus life service" is the general trend.
In recent years, "Internet Plus Pension" has become a new growth point for the development of pension industry. This website learned from the Ministry of Civil Affairs that the main body of providing for the aged in China can be divided into three modes: institutional providing for the aged, community providing for the aged and home providing for the aged. The analysis of the pension industry under the background of "internet plus" is as follows.
Classification and Interpretation of "Internet Plus Pension Industry"
In addition, the statistics of Forward-looking Industry Research Institute show that among the above three ways of providing for the aged, the mode of providing for the aged at home is full of development momentum. Of the 25 financing projects of "Internet Plus Pension", 9 are home-based pension.
25 financing projects of "internet plus Pension"/Prospective Industry Research Institute
To provide for the aged in internet plus, we must first be convenient and efficient, so that the elderly can get simple and practical services. Second, we must ensure effective supply, regard "Internet plus pension" as a product, and give full play to users' thinking. The third is to be scientific and safe, and use the service terminal platform for the elderly to realize real-time care, health monitoring and life care for the elderly.
Hua Jianmin, honorary president of China Social Security Society, said at the seminar on the theory and policy of aged care service in the new era, "After winning the battle against poverty, the biggest and longest livelihood project in China is to deal with the aging population and solve the problem of' one old and one small'." With the arrival of the new era, it is worth waiting to see how the pension industry will innovate and develop.
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Text: Li Editor: Gao
Photography: Li
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