1, activity theme: care for health, care for life activity purpose: to promote health knowledge to the masses and improve their health level through the opportunity of free clinic; Let the masses know about Shuozhou's organization in the Kuomintang and enhance its image in the Kuomintang; Expand the influence of Shuozhou People's Hospital and medical staff, and enhance the brand of the hospital. 2. Organizer: Shuozhou People's Hospital. Participants: party member, the first branch of China Revolutionary Committee; Invite the leaders of the municipal party Committee and the brother branch to have a friendship; Relevant medical staff of Shuozhou People's Hospital.
3. Activity object: In a township in Shuocheng District, the villagers live in a relatively concentrated area with a large number of people, but they are relatively remote.
4. Activity time: A temple fair festival in the summer of 20xx to serve more people.
5. Activity steps:
1), preparation stage:
A. Negotiate with relevant parties about the free clinic, explain the significance of this activity, and strive for support. Negotiate with Shuozhou People's Hospital for human and material support.
B, determine the participants and division of labor of this activity, and pay special attention to the division of labor to maintain the order of the physical examination activities.
C, coordinate the preparation activities related items (table, chair, banner hanging position, pre-meeting publicity, etc.) in each township. ).
D, coordinate the township to determine the venue to prepare for free physical examination, as well as leaflets distributed on the spot.
E, budget related expenses, strive to spend less money, do more work, less publicity, do practical things, and not disturb the people.
F, ready to transport, pay attention to road safety.
2), the implementation stage:
A, contact the specific arrival time, and send staff to decorate the activity site (including the layout of movable tables and chairs, the hanging of banners, and the placement of exhibition stands) to create a warm atmosphere.
B, by the staff to meet the arrival of the media reporters and related leaders.
C, orderly organize the masses for physical examination.
D. distribute health publicity materials to the masses.
E, end
6. Predicted difficulties and solutions:
Question 1: The activity may happen in rainy days, which makes the venue unsuitable and inconvenient for residents to travel.
Solution: Start the plan in rainy days, change the venue or change the activity date.
Question 2: There may be many people and disorder at the event site.
Solution: provide some chairs for the elderly to sit on, and organize enough personnel to maintain order at the scene.
7, the required materials:
Free clinic banners, leaflets, patient statistics, medical equipment, pure water, pens, registration books, physical examination forms, etc.
Article 2 Implementation Plan of Physical Examination Activities
1. Activity purpose: ground marketing, directly going deep into the terminal, making the concept of authority, benefits and public welfare of the hospitals participating in the free clinic deeply rooted in the hearts of the people through activities such as free clinic and publicity. Ask patients from the community, ask for benefits from free clinics, enhance visibility, and stimulate the benefit growth of participating hospitals.
Second, the marketing strategy
It is the advantage of our organizer to enter the community through a third party in the name of public welfare. Through this activity, the brand of participating hospitals can be enhanced and the visibility of participating hospitals can be improved. It is particularly important to focus on public service cards and enter every community to carry out terminal ground marketing for potential patients in hospitals.
Third, the free clinic time.
8-9 May (Saturday and Sunday)
Fourth, the location of the free clinic (tentative)
South Inner Ring 2 nd Community (Taiyuan South Inner Ring Street 106)
Verb (abbreviation for verb) publicity plan
1, community consumption full-page advertisement.
2. Distribute and promote 3000 copies of "Community Consumption" in the south inner ring community.
3. 200 posters were posted in the South Inner Ring Community.
Introduction to intransitive verbs community
South inner ring 2 nd community
Address: No.0/06, South Inner Ring Street, Taiyuan.
Coverage: South Inner Ring Community, Dahua Dormitory, Light Industry Dormitory, Jushan Dormitory, Tiyu Road Second Community, Tiyu Road Third Community, Tiyu Road Fifth Community, Tiyu Road Sixth Community, Production Materials Dormitory, Eighteen Households, Provincial High Court Dormitory, Guangming Community, Tap Water Apartment and No.205, Bingzhou North Road.
Community profile: South Inner Ring Second Community was founded in 196 1 year 10, which was the dormitory neighborhood committee of the former Second Construction Company. In the year of 65438+ 10, Xiaodian divided the neighborhood committee into Yingpan sub-district office, and changed the original neighborhood committee into the third neighborhood committee in the south inner ring. In June+February, 5438, when Yingpan Street adjusted its community, it merged the third neighborhood committee of South Inner Ring and the second neighborhood committee of South Inner Ring into the present second community of South Inner Ring.
Seven, free clinic process:
Free outpatient service process on the same day
1. The hospital staff attending the free clinic will arrange the necessary supplies for the free clinic before 8 o'clock, including sphygmomanometer, small gifts, publicity materials, etc. The staff will take their positions.
2. Distribute leaflets on the spot and explain the process of free clinic and our public welfare to people who don't know it in time.
3, select individual patients with severe rehabilitation, explain the patients' pain, thank the free clinic experts, amplify the family effect of the free clinic, cause * * * sound, and close the feelings with the residents of the community (emotional sales).
4. Experts ask about the illness carefully, and nurses also record the patients who are interested in getting sick, including: name, degree of illness, address and contact information, so as to facilitate future tracking.
After the exhibition,
1. On-site service personnel shall make statistics on medical examiners and patients' data, make records and establish patient information database.
2. Experts should call back in person on the third day to know exactly the patient's condition, and participate in the hospital leaders' meeting to send people to the home, send doctors and medicines to the patient's home, and try to impress the patient to come to the hospital with true feelings.
3. Experts should pay occasional visits, take phone records, make friends with patients, and win the trust of patients.
For patients to see a doctor voluntarily and comfortably, experts should communicate with patients in time about recent hospital activities, including preferential policies for surgery.
Eight, the participating hospitals need to prepare the following items:
1, table: two; Stools: five to eight; Table cloth: a piece, mainly to cover the desktop with a little width.
2. Ambulance: It is marked.
3. banners.
4, multiple patient statistics, pen (four).
5, free outpatient sphygmomanometer and related instruments.
6. Some on-site publicity materials (magazines, health information) are 30% off.
7. Some small gifts and coupons.
8. Five ribbons, several paper clips, expert tooling, on-site exhibition board, Yi Labao.
(Reference: banners, brochures, promotional materials, small mirrors, condoms, X-stations, cameras; Scheduling of tables and chairs, tablecloths, stools, water cups, purified water and vehicles; Pen, register, sphygmomanometer, stethoscope, flashlight, height measurement, weight meter, hospital ribbon, work card, thermometer, sphygmomanometer, weighing scale. Health card (VIP card), patient file, do a good job in social investigation, establish personal health file)
9. Relevant documents of hospitals and medical practitioners.
IX. Participation fee
Booth specification: 5m*2m
Each booth: 3,000 yuan/free outpatient cycle
Give away hard Guangcai 1/4 for community consumption.