1. annual plan control: annual plan control refers to the control of the plan, objectives and budget of the marketing activities in the current year. When implementing annual plan control, companies need to make detailed plans, targets and budgets for marketing activities, and then track the progress and achievement of marketing activities in real time.
2. Strategic control: Strategic control refers to the company's control of marketing activities according to the strategic direction in marketing. When implementing strategic control, companies need to be clear about their strategic goals, and then make corresponding strategic plans according to these goals.
3. Efficiency control: Efficiency control refers to the evaluation of the company's investment and results in marketing activities. When implementing efficiency control, companies need to formulate relevant indicators, establish a measurement system, and monitor the input and income of market activities.
Marketing control means that the marketing manager often checks the implementation of the marketing plan to see if the plan is in line with the actual situation. If they are inconsistent or fail to complete the plan, they should find out the reasons and take appropriate measures and correct actions to ensure the completion of the marketing plan.