[1] Wang Yanmei; Marketing strategy innovation of real estate enterprises under the background of macro-control [J]. Business Times, 20 10, No.497 (22):12/-122.
Abstract: In the face of rising housing prices and the pressure of public opinion in various places, the central government has recently launched a "combination boxing" of real estate market regulation and started a new round of property market regulation and control. For real estate development enterprises, the current macro-control situation and market competition environment have been quite severe. If real estate enterprises want to seize opportunities and meet challenges, they must establish modern marketing concepts and innovate real estate marketing strategies, so as to be invincible in the fierce market competition.
[2] Zhao Jin; On the brand price evaluation and brand marketing strategy of small and medium-sized real estate enterprises in China [J]. Foreign investment in China, No.201,No.254 (23): 60+62.
Abstract: In recent 20 years, most real estate development enterprises in China have adopted extensive development methods, especially some small and medium-sized real estate enterprises, which only pay attention to short-term interests and have weak brand awareness. Since 20 10, the state policy has continuously increased the regulation and control of the real estate market, and real estate development enterprises have entered a "cold winter". How to realize the rapid and sustainable development of small and medium-sized real estate enterprises under the background of policy tightening will be a problem that small and medium-sized real estate developers in China need to face in the next few years. In this paper, the brand price evaluation and related marketing strategies of small and medium-sized real estate enterprises in China are deeply studied, hoping that this research can contribute to the healthy and rapid development of China's real estate market.
[3] Dai Chunshan; Discussion on the experience marketing strategy of real estate based on customer satisfaction [J]. Business Times, 20 1 1, No.545 (34): 35-36.
Abstract: Customer satisfaction is the psychological experience that customers feel satisfied after consumption. Experiential marketing of real estate is to redesign real estate projects from the perspectives of consumers' senses, emotions, thinking, actions and relevance, so as to create unforgettable and pleasant experiences for consumers and promote the sales of the projects. To this end, real estate developers should carefully plan the real estate experience marketing strategy to create a comprehensive experience for customers. Through real estate experience marketing to impress buyers, cause emotional sensation, improve consumer satisfaction, so as to achieve the purpose of rapid sales.
[4] Meng Desheng; On real estate marketing strategy and innovation [J]. Inner Mongolia Science and Technology and Economy, 201,No.247 (2 1): 30-3 1.
This paper expounds the real estate marketing strategy, sales methods, existing problems and the innovation of marketing strategy, and puts forward specific marketing strategy, that is, the principle of people-oriented runs through the whole sales process, so that the development and sales of real estate can be truly oriented to market demand and consumer demand, and only in this way can brands be created and be invincible in the competition.
[5] Xu; Analysis of China's real estate marketing strategy [J]. Enterprise Herald, 201,202 (18):108-109.
Abstract: With the rapid development of China's real estate industry, China's real estate market has shown a trend of transition from seller's market to buyer's market. In the face of market changes, how to cater to consumers' tastes and attract more consumers has become an urgent problem for real estate enterprises in the fierce market competition. Therefore, real estate developers have to study market rules, attach importance to marketing issues, raise marketing management to the strategic height of enterprise development, and formulate marketing strategies for the purpose of meeting consumer demand.
[6] Li Deyun; On Six Marketing Strategies of Real Estate [J]. Modern Marketing (Academic Edition), 201,No.83 (1 1): 75.
Abstract: Marketing is an indispensable part of real estate management. Under the new situation, with the maturity of the market, the improvement of the system and some problems accumulated in the long-term development process, China's real estate marketing strategy has encountered strong challenges. The development of real estate marketing strategy shows that to win market competition, we must innovate marketing strategy.
[7] Tian Shuo; Yang Yuyu; Liu Peng; A Study on Women's Consumption Psychology and Real Estate Marketing Strategy [J]. China Commerce, 20 10, No.487 (26):23-24.
Abstract: In China, with the development of society, women's consumption psychology has undergone great changes, showing new characteristics. At the same time, female consumers have become the protagonists of the market and play a special role in purchasing activities. They not only have the right to speak about the daily expenses of urban families, but even surpass men to become the leaders of large-scale consumption expenditures of families such as houses and cars. Therefore, it is of great significance to study the psychological characteristics of female consumption for real estate enterprises. This paper discusses women's consumption psychology and real estate marketing strategy.
[8] Dai; Lu Yi; Research on real estate marketing strategy based on customer value [J]. Journal of Chongqing University of Science and Technology (Social Science Edition) No.2010/38 (23):10/-103.
According to philip kotler's customer delivered value theory and the characteristics of China real estate products, this paper analyzes the composition of real estate customer value. It is believed that in the increasingly fierce market competition, real estate enterprises need to strive to improve the "customer delivered value". Suggestions on how to maximize the "customer delivered value" of enterprises are put forward.
[9] Cui; Discussion on Marketing Strategy of Real Estate Enterprises in China [J]. Manager, 20 10, (23): 132.
This paper analyzes the problems existing in the marketing of real estate enterprises in China at present, sums up the characteristics of the market environment faced by real estate marketing under the new situation, and based on this, advances some countermeasures for strengthening the marketing of real estate enterprises.
[10] Yu Xiaofei; Liu; Analysis of the influence of the new real estate policy on consumer behavior in the post-crisis era-also on the adjustment of marketing strategy of real estate enterprises [J]. SEZ Economy, 20 1 1, No.265 (02): 292-293.
Abstract: In the fourth quarter of 2009, China's economy stabilized and rebounded, and entered the "post-crisis era". The real estate industry has played an important role in China's economic recovery. However, the rising speculative demand led to high housing prices, which triggered the introduction of the new real estate policy in April last year. Based on the new situation, this paper puts forward the adjustment direction of marketing strategy of real estate enterprises under the new situation by deeply analyzing the changes of consumer composition and behavior characteristics, and provides impetus for the sustainable development of real estate enterprises.
[1 1] Wang Ruiling; Song Ye Chun; Research on the marketing strategy of real estate projects-Taking a real estate project in Chongqing as an example [J]. Journal of Chongqing University of Science and Technology (Social Science Edition), 20 1 1,No. 140 (0 1): 95-97.
Real estate marketing planning plays a guiding role in the sales of real estate projects. It is necessary to analyze the real estate market, formulate marketing strategies, expand the effective market of real estate, and ensure the realization of sales targets. Real estate marketing strategy involves many aspects. Taking a real estate project in Chongqing as an example, this paper studies the specific marketing promotion strategy.
[12] Jiang; Second, third-tier cities real estate marketing strategy research [J]. Modern Economic Information, 20 1 1, No.312 (02): 87.
Abstract: The economic level, consumption concept and living habits of second-and third-tier cities are essentially different from those of first-tier cities, so are the marketing strategies and promotion methods. According to my many years of market operation experience and practical experience in many cities, I will talk about some personal experiences on real estate marketing strategies in second-and third-tier cities.
[13] Hu Shuhong; On real estate marketing strategy and innovation [J]. Shanghai Real Estate, 20 1 1, No.289 (02): 49-50.
Abstract: The influence of the New Deal in the property market is gradually emerging. Looking at the recent property market, some developers have adjusted the opening price appropriately, and some have taken discount promotions to attract buyers. If real estate enterprises want to seize the opportunity, they must establish modern marketing concepts, master modern marketing technologies and innovate marketing strategies.
[14] Yuan Yunli; Li; On the marketing strategy of real estate projects for the elderly [J]. Managers, 20 1 1, (03):65-66.
Abstract: Facing the aging society in China, the living problems of the elderly have attracted more and more attention from the society. The state encourages developers to develop residential real estate for the elderly. In the report of the 17th National Congress of the Communist Party of China, it is emphasized to "strengthen the aging work" in "accelerating social construction focusing on improving people's livelihood". Both the government and society are actively supporting the exploration and innovation of diversified urban pension models, solving various problems encountered in innovative pension models, and making practical actions to better meet the needs of the elderly population. A few days ago, the Ministry of Civil Affairs and local civil affairs departments at all levels publicized the comprehensive care and help for the elderly from all aspects of society, especially the old-age care and life, and encouraged developers to engage in the development of housing for the elderly. In this paper, the marketing problems in the development of real estate for the elderly are studied.
[15] Li Yuliang; Analysis on the Marketing Strategy of Real Estate with Different Characteristics [J]. China Market, 20 1 1, No.621(10): 87-88.
Abstract: Every real estate has its own characteristics, and the prices of real estate in different locations and different architectural characteristics are not the same. Real estate enterprises need to consider the influence of real estate characteristics in the stages of investment location, development and marketing. Starting with the factors that affect the real estate price, this paper puts forward the marketing strategy of taking advantage of the situation; Different characteristics of real estate can be combined with their own unique advantages, and related real estate marketing can be carried out by means of comparative publicity.
[16] Sun; Research on multi-brand marketing strategy of Vanke Real Estate [J]. Manager, 20 1 1, (05): 195.
First, Vanke's multi-brand marketing strategy As the leader of China's real estate industry, Vanke began to cooperate with Greyworldwide, an internationally renowned 4A advertising company, as early as 200 1 to formulate Vanke's brand war.
[17] The ear is flat; Research on real estate marketing strategy [J]. Manager, 20 1 1, (05): 196.
Abstract: With the outbreak of the global financial crisis, it has a great impact on cities with rapid development of real estate industry. Many small and medium-sized construction enterprises closed down because of their poor financial strength and low technical level, which was greatly affected by the financial crisis. The real estate industry has become
[18] Korean knot; On the marketing strategy of real estate market under the macro-control of the state [J]. Modern Economic Information, 20 1 1, No.314 (04): 12+ 14.
Abstract: After more than 20 years of development, China real estate market has become a pillar industry of China economy. However, in view of many overheating phenomena in China's real estate market, the state has taken corresponding macro-control measures, controlling the most basic land and funds in the operation of real estate projects through policy means, and curbing speculative demand in the real estate market through real estate taxes and other forms. This paper mainly analyzes the new situation and new problems in real estate marketing under the national macro-control, and briefly discusses how to improve the marketing strategy.
[19] Yang Xiaomei; On how to formulate real estate marketing strategy [J]. Modern Economic Information, 20 1 1, No.316 (06): 100.
Abstract: Marketing is the lifeline of the management of real estate enterprises. Therefore, in order to ensure the healthy development of enterprises, scientific and reasonable marketing strategies must be formulated.
[20] Liu Fei; Zhu Zeyu; On Hainan Tourism Real Estate Marketing Strategy [J]. China Foreign Trade, 20 1 1, No.499 (06): 94.
Abstract: Hainan tourism real estate has developed rapidly in recent years, which has played an important role in expanding domestic demand, promoting employment and stimulating economic development. This is due to Hainan's special resource environment, market price and developed tourism market. However, Hainan's relatively backward economy, insufficient infrastructure and lack of professionals also restrict its sustainable development. For the healthy and stable development of Hainan's tourism real estate industry, we should foster strengths and avoid weaknesses, pay attention to planning, speed up the construction of talent team, improve the legal restraint mechanism, speed up the construction of basic supporting facilities, actively innovate and improve core competitiveness.
[2 1] Ding Jiping; Research on Market Positioning and Marketing Strategy of Real Estate Projects [J]. Management and Technology of Small and Medium-sized Enterprises (last issue), 201,No.286 (05):62.
Abstract: In today's increasingly fierce market competition, the key to the success of enterprises lies in whether the product market positioning of enterprises is accurate and whether the marketing strategy is practical and effective. As a real estate development enterprise, the market positioning and marketing strategy of the project is simply what kind of products the developer wants to produce. To whom? How to sell it as soon as possible? This paper discusses the content, basic principles, existing problems and reasons of market positioning of real estate projects, and discusses the positioning and marketing strategies of real estate projects.
[22] Li; Zhang Lixia; Marketing strategy of real estate intermediary network service [J]. Cooperative Economy and Technology, 20 1 1, No.419 (12): 76-77.
Abstract: Since the reform and opening up, great changes have taken place in the overall development of China's social economy, and real estate has also been adjusted accordingly. As a new industry, real estate agency plays an increasingly prominent role in the national economy. This paper analyzes the real estate intermediary and competition, and puts forward its own views on the internal management of enterprises and real estate marketing, which can effectively help the development of real estate intermediary network and thus promote economic development.
[23] Zhu Yixin; Analysis of Wuxi Jinke Real Estate Brand Marketing Strategy [J]. Market Forum, 20 1 1, 85 (04): 66-67.
Abstract: As an intangible asset of an enterprise, brand not only becomes the core content and means of enterprise competition, but also becomes the key to win customer loyalty and long-term survival and development of the enterprise. Based on the analysis of the implementation of brand marketing of Wuxi Jinke Real Estate Company, this paper puts forward some suggestions to improve its brand marketing.
[24] Wang Hui; On the marketing strategy of real estate enterprises under the macro-control background [J]. Economist, 20 1 1, No.265 (03): 276+279.
Abstract: In the face of rising housing prices and the pressure of public opinion in various places, the central government has recently started a new round of real estate market regulation with "combination boxing". For real estate development enterprises, the current macro-control situation and market competition environment have been quite severe. If real estate enterprises want to seize opportunities and meet challenges, they must establish modern marketing concepts and innovate real estate marketing strategies, so as to be invincible in the fierce market competition.
[25] Zeng Chunshui; Constructing 4V marketing strategy to enhance the core competitiveness of real estate enterprises [J]. Enterprise Economy, 20 1 1,No. v.30368 (04):159-1.
Abstract: Under the market background of increasingly strict regulation of the property market and fierce competition in the industry, whether a real estate enterprise can occupy a place in the competition depends on whether it has core competitiveness. Based on the promotion of the core competitiveness of real estate enterprises, this paper briefly describes the construction of 4V marketing strategy from four aspects: first, the implementation of differentiated marketing; The second is to strengthen the flexibility of product functions; Third, increase the added value of products; The fourth is to encourage customers and enterprises to have a * * * voice.
[26] Yuan Ke; Marketing strategy of real estate advertising [J]. News lovers, 20 1 1, No.381(09): 74-75.
Abstract: With the rapid development of developers, the huge market demand has made real estate develop rapidly in recent years, whether it is for consumers to live or invest. Real estate advertising plays an important role here. In all stages of real estate development, advertisements are everywhere, such as downtown areas, squares, buses, newspapers, television, radio and the Internet. Where there are crowds, real estate advertisements are active. The real estate industry also pays special attention to advertising marketing strategy, and the advertising marketing budget must occupy a certain share in the whole real estate development budget. Similarly, in the pre-sale period, the opening period, the continuous sales period and the closing period, developers constantly adjust their advertising strategies to maximize sales under the premise of ensuring benign operation.
[27] Yuan Ke; Research on real estate marketing strategy [J]. Journalist, No.201,383 (11):115-1.
Abstract: In recent ten years, the real estate economy has made great progress. From tube-shaped buildings in 1980s to modern thin-walled buildings, garden houses, SOHO buildings and LOFT buildings, and then to green, technological, environmental-friendly and low-density villa courtyards, both apartment design and marketing methods are constantly innovating. In the current real estate market, in order to achieve greater economic benefits, marketing strategies are constantly changing.
[28] He Pei; Real estate marketing strategy and its application [J]. Manager, 20 1 1, (10): 16 1.
Starting from the current situation of real estate marketing in China, we can find out the main problems. By analyzing the main contents and functions of real estate marketing strategy and studying the innovative development of real estate marketing strategy, it can better guide real estate marketing.
[29] Lin Yan; Research on the experience marketing strategy of real estate based on consumers' purchasing psychology [J]. Business Times, 20 1 1, No.524 (13): 30-32.
Abstract: The real estate industry in China has entered the era of rational consumption based on consumers, and the traditional strategic advantages can no longer adapt to the ever-changing competitive environment and customer needs. Real estate developers must introduce a new marketing model-experiential marketing, which can enhance the added value of products and meet the spiritual needs of customers. Based on the psychological characteristics of consumers when buying a house, this paper discusses the implementation of experiential marketing strategy in the real estate industry. According to the "5Es" combination strategy of experiential marketing, real estate developers should do well in five links when implementing experiential marketing strategy, hoping to provide reference for real estate marketing.
[30] Xu Lirong; Research on the real estate marketing strategy under the new situation [J]. Hunan Social Sciences, 20 1 1, No.0/45 (03):129-131.
Abstract: There are some problems in China's real estate marketing, such as unreasonable market positioning, over-reliance on traditional advertisements, lack of brand awareness, and playing concept cards indiscriminately. Therefore, under the new situation, we must accurately locate the market, implement various marketing methods to improve the advertising quality, implement brand marketing and enrich the connotation of cultural marketing, so as to promote the healthy and stable development of the real estate industry.
[3 1] Yang Guangyu; Analysis of real estate marketing strategy-taking Zhongshan real estate market as an example [J]. Success (education), No.2011,169 (09): 288-289.
Abstract: Introduction The appearance of real estate marketing is the inevitable product of the development of productivity and commodity economy, and marketing is an indispensable part of real estate management. Powerful real estate marketing activities can not only promote the prosperity of regional economy, but also help to turn the planned real estate development and construction scheme into reality, so that
[32] Ni Weidong; China real estate marketing strategy [J]. Modern Commerce, No.201,250 (2 1): 60.
Abstract: At present, with the rational development of real estate, the competition in the real estate market is fierce, and new situations such as the scarcity of land resources, the decline in housing demand, the continuous rise in real estate prices and the rise in housing vacancy rate have emerged. How to innovate real estate marketing strategy to ensure surprise, stand out from the crowd, improve customer satisfaction, carry out differentiation strategy on the basis of accurate positioning and implement total quality marketing model is imperative.
[33] Lu Shunlai; Research on Marketing Strategy of Real Estate Enterprises in Xinjiang [J]. Modern Commerce, 20 1 1, 253 (24): 54+53.
Abstract: Different from other commodity sales, the marketing of real estate enterprises is a complex systematic project, which is related to the healthy development of real estate enterprises. This paper first introduces several typical real estate marketing strategies; Secondly, it summarizes the problems existing in the marketing of real estate enterprises in Xinjiang at present; Finally, the corresponding countermeasures are put forward.
[34] Zhang Cheng; On the experiential marketing strategy of real estate [J]. Science and Technology Wind, 20 10,No. 162 (24): 98+ 102.
Abstract: With the real estate market in China entering the era of rational consumption with consumers as the main body, the focus of real estate marketing has gradually shifted from "product-centered" to "consumer-centered". Therefore, experiential marketing, a marketing model that understands customers' perceived behavior, enhances customers' sensory experience, enhances added value of products and meets customers' spiritual needs, has been applied to real estate marketing. Starting with the meaning of experience marketing, this paper analyzes the main role of experience marketing in real estate consumption behavior, and probes into several practical and effective real estate experience marketing strategies.
[35] Fan; Research on the Marketing Strategy of Real Estate Enterprises in the New Era [J]. China Foreign Trade, 20 1 1, No.565438+01(18):128.
With the gradual improvement of China's real estate policies and regulations, and the introduction of a series of price-fixing policies, real estate enterprises are facing multiple pressures, such as tightening monetary policy, decreasing investment buyers, rising housing vacancy rate, and falling housing prices in first-tier cities. Therefore, it is imperative for real estate enterprises to grasp the development trend of marketing strategy and adjust marketing strategy in time.
[36] Deng Jing; Social System Theory and Real Estate Marketing Strategy [J]. Social Science and Economic Information, No.355, 2002 (10):97-99.
Abstract: Social system theory has been widely used in marketing. However, in recent years, there are few articles that really investigate and study real estate marketing strategies from the perspective of system theory. The author believes that real estate marketing involves many problems, and careful thinking and analysis of marketing strategies through social system theory will help us grasp consumers' psychology from both macro and micro aspects and promote the development of the whole real estate marketing cause.
[37] Zhang Wen; Analysis of Changsha real estate green marketing strategy based on sustainable development [J]. Business culture (first half), 201,192 (1 1): 228-229.
Abstract: Since the beginning of 2 1 century, with the deepening of China's housing system reform and the rapid development of the real estate industry, Changsha's real estate industry has experienced a development process from scratch. At the same time, the concepts of sustainable development and green consumption, as a new development concept and new consumption concept, are sweeping the world. In this context, if Changsha real estate enterprises want to seek better healthy and sustainable development on the existing basis, they must learn to keep pace with the times and take the road of sustainable development, which is of great significance not only to the sustainable development of the whole society, but also to the healthy and long-term development of Changsha real estate enterprises themselves. According to the development status of Changsha real estate enterprises, this paper studies the problems existing in the green marketing of Changsha real estate enterprises, and puts forward the green marketing strategy based on sustainable development, with a view to making suggestions for the development of Changsha real estate enterprises.
[38] li geng; Real estate marketing strategy of small and medium-sized cities under macro-control [J]. Economic Herald, 20 1 1, 156 (07): 56-57.
Abstract: In recent years, due to the central government's regulation and control policies on the property market, such as the purchase restriction order, the regulation and control efforts have been continuously strengthened, and the speculative demand in the real estate market has been effectively curbed. The momentum of rising house prices has been further curbed. Despite this, relevant professionals still believe that the central government will strengthen real estate regulation and control, and the changes in real estate policies are difficult to estimate. In view of the current situation, what kind of marketing strategy should real estate developers adopt to win by surprise and occupy the market? With the intensification of market competition, if real estate developers only rely on advertising, promotion and other means to promote real estate, they can no longer adapt to the development of the current market, and brand, culture, integrity and environmental protection marketing have gradually become the key factors to determine the success or failure of the project.
[39] Tang; Discussion on real estate marketing strategy in small cities [J]. Consumer Guide, 20 10, (02):4.
Based on the analysis of the real estate market in small cities, this paper discusses the measures that can be taken in the real estate marketing strategy of small cities.
[40] Chen; The Application of Green Elements in the Marketing Strategy of Real Estate Enterprises [J]. Modern Marketing (Academic Edition), 20 10, No.63 (03):88-89.
Abstract: Green marketing is a win-win move for society and enterprises, which is conducive to the realization of sustainable development strategy. The author discusses the application of green elements in the marketing strategy of real estate enterprises from three aspects: developing green houses, choosing green channels and implementing green promotion.
[4 1] Hu Juan; China real estate brand marketing strategy [J]. Enterprise Herald, 20 10,No. 165 (03):141-142.
Abstract: Facing the increasingly fierce market competition, the real estate industry has entered the era of brand competition. After a basic review of the development of the real estate industry, this paper studies and puts forward the real estate brand marketing strategy under the new market environment in order to benefit the long-term development of the real estate industry.
[42] Li Yan; Analysis of differentiated marketing strategy of real estate products [J]. Modern Economic Information, 20 10, No.292 (06): 7 1+73.
Competition is one of the basic characteristics of market economy. Where there is competition, there is a competitive strategy. For real estate, one of the main manifestations of industry competition is the competition of real estate sales, that is, the competition of marketing strategies. Under the same technical level, the quality of sales strategy determines the competitive position of real estate developers, so scientific and reasonable marketing strategy is one of the basic elements for real estate developers to gain competitive advantage. This paper will analyze the real estate marketing strategy.
[43] Dai Yunzhu; On the real estate marketing strategy in the new era [J]. Modern Economic Information, 20 10, No.290 (04):32.
Abstract: At present, real estate enterprises are facing the new situation of scarce land resources, declining housing demand, rising house prices and rising housing vacancy rate. Therefore, it is imperative to innovate real estate marketing strategy, improve customer satisfaction, implement differentiation strategy and implement total quality marketing model on the basis of accurate positioning. This paper analyzes how to carry out real estate marketing in the new period and puts forward some views.
[44] Yu Yang; Zhang Ermao; Li Bingtao; Research on Marketing Strategies of Real Estate Enterprises in China under the Background of Financial Crisis [J]. Journal of Guangxi University (Philosophy and Social Sciences Edition), 20 10, v.32 (S 1): 247-248.
Abstract: After the outbreak of the financial crisis, the real estate market in China went down all the way and fell into a downturn. In the first half of 2009, the property market in China rose against the trend again, and the prospect of the real estate market is still uncertain. Based on analyzing the present situation of Chinese real estate enterprises and the new situation faced by their marketing under the background of financial crisis, this paper puts forward the marketing strategies of Chinese real estate enterprises under the background of financial crisis. Including accurate positioning, adopting reasonable price strategy, seeking win-win marketing alliance, establishing innovative business model, honesty first, ensuring quality and establishing brand, green marketing is the way home.
[45] Huang Hui; Discussion on real estate marketing strategy [J]. News World (second half), 20 10, No.72 (05):62-63.
Abstract: The implementation of marketing planning of real estate development projects is the key to the development of enterprises, which is related to whether real estate enterprises can stand in the competitive real estate market and the success or failure of marketing. This paper mainly discusses the real estate marketing strategy, and puts forward the countermeasures and suggestions of real estate marketing.
[46] Teng Jin. Study on the Marketing Strategy of China Real Estate Enterprises [j]. China Foreign Trade, 20 10, No.481(12): 3 1.
This paper briefly analyzes the development course of China real estate market, points out the problems existing in the current real estate market and the importance of marketing to real estate enterprises, and briefly expounds different marketing methods. Only by constantly strengthening the marketing of enterprises can we fully develop the market in the future.
[47] Han Jian; On how to improve the real estate marketing strategy [J]. Manager, 20 10, (1 1): 153.
Abstract: With the in-depth development of China's economic marketization, the real estate market has also experienced a development process from small to large. China's real estate marketing started late, coupled with the imperfect marketization process, there are still many problems in real estate marketing, which are analyzed in this paper.
[48] Xiong Hongsheng; On real estate marketing strategy [J]. Journal of Hubei Radio and TV University, 20 10, v.30No.: 2 16(07):88-89.
With the development of economy and the deepening of reform and opening up, the real estate industry has become an important industry in China's national economy, the real estate market has become an important part of the socialist market system, and real estate research has become an important branch of applied economic research. On the premise of studying demand and supply, the sales situation is directly related to the quality of the real estate market, so the sales strategy of real estate has a decisive position.
[49] Juck Zhang; Discussion on real estate marketing strategy under economic crisis [J]. Modern Economic Information, 20 10, No.298 (12): 66+68.
Abstract: With the rational development of real estate and the fierce competition in the real estate market, the real estate marketing strategy must be surprisingly successful to stand out. In the economic crisis with the real estate bubble as the chief culprit, the real estate marketing strategy is a topic worth discussing. This paper makes an objective analysis and exploratory research on the real estate marketing strategy under the economic crisis.
[50] Deng Yunan; Analysis of real estate marketing strategy [J]. Economist, 20 10, No.257 (07): 22 1-222.
This paper summarizes the function and basis of real estate market segmentation. Accurate real estate market segmentation is very important for successful development.