Fitness venues are one of the most important demand markets for fitness equipment and sporting goods. Affected by the epidemic, fitness venues all over the country have experienced the test of closure in 2020. During this period, many gymnasiums with poor operating conditions have been eliminated, which will inevitably affect the demand for fitness equipment in the fitness market. According to the statistics of three-body cloud data center, by the end of 2020, the number of fitness centers in China will be about 97,900, a year-on-year decrease of13.31%; Among them, the number of fitness club stores is about 44,300, down from 20 1 1. 1%, and the number of fitness studios is 55,600, down from 20 14.2%. Nevertheless, the fitness club market in China is still the largest in the world, and the basic demand for fitness equipment still exists.
-The turnover of household appliances increased rapidly.
Although the demand for gyms is seriously affected by the epidemic, the fitness population in China will increase in 2020. The data shows that in 2020, China's fitness population will reach 70.29 million, up 3. 19% year-on-year. At the same time, from the year-on-year growth rate of 618 fitness equipment products in JD.COM in 2020, it can be seen that the turnover rate of fitness equipment products suitable for home use such as pilates, yoga circles and skipping rope has increased significantly. It can be seen that under the influence of the epidemic, the increase of public leisure time, the improvement of health awareness and the limitation of activity space have led to the rapid growth of the demand for family fitness equipment.
-Sales revenue of fitness equipment rebounded.
In 20 19, the national sales revenue of training and fitness equipment was 29.767 billion yuan, which was 0.9% lower than that in 20 18. In 2020, the sales revenue of China training and fitness equipment industry will be 3951900 million yuan, an increase of 32.8% compared with 20 19. Under the influence of the epidemic, the growth of demand for training and fitness equipment in the field of family fitness has greatly boosted the market growth, and the sales revenue of training and fitness equipment in China will obviously rebound in 2020. However, compared with developed countries, China's fitness population penetration rate is still at a low level of about 5%, and the demand for fitness equipment and sporting goods still has a large market space.
-The demand for overseas fitness equipment has increased.
From the perspective of overseas market demand, the export of fitness equipment and sporting goods has increased substantially. In 2020, the export scale of fitness equipment and sporting goods in China reached US$ 6.606 billion, up 92.59% year-on-year. From 20021to1-August, the export scale of fitness equipment and sporting goods in China was US$ 6.35 billion, which was close to the annual level in 2020. It can be seen that there is a great demand for China's fitness equipment and sporting goods in overseas markets.
Note: The data is up to the end of August, 20021.
—— The above data refer to the Analysis Report on the Development Prospect and Investment Strategic Planning of Sporting Goods Industry in China by Prospective Industry Research Institute.