According to the analysis of exposure industry and exposure duration of CCTV 3 15 party 20 12-202 1, the data shows that the exposure frequency and exposure duration of internet-related industries are the longest, followed by medical and health, food and beverage, and auto parts industries. Previously, the industries most concerned by all parties were basically the same as those complained by China Consumers Association every year.
A. E-commerce live broadcast
In recent years, with the rise of live broadcast with goods, a huge user group and a low entry threshold, the e-commerce live broadcast industry has rapidly expanded under the sweeping of "network celebrity economy", and there are many chaos. Negative topics such as rollover with goods, false propaganda, false speculation and quality problems continue, and the public opinion calling for strengthening supervision is getting stronger and stronger.
B. Food and catering
From the hot spot of public opinion, according to the monitoring of Miao Jian's public opinion big data platform, in 20021year, there were nearly 90 negative public opinions of food and catering enterprises on the hot search lists, and the accumulated information of the whole network exceeded 3 million.
The hot negative public opinion events since 20021highlight the following problems: foreign objects in the store or food, unqualified hygiene, unqualified ingredients, shoddy, false propaganda, marketing rollover and so on.
C. Auto parts
Automobile-related consumer rights protection events have always been frequent visitors in the exposure industry of 3 15 party. In 20021year, the number of complaints about automobiles and parts ranked third in the consumer complaints data, second only to food and clothing; Among them, complaints about automobile after-sales service increased17.5% year-on-year; Complaints about the quality of auto parts increased by nearly 60% year-on-year.
According to the statistics of Miaojian Information Public Opinion Big Data Platform, in 20021year, there were nearly140,000 pieces of public opinion information related to automobile production and sales, which was basically the same as last year.
It can be seen from the public opinion cases that the protection of the rights and interests of new energy automobile enterprises or products is the focus of public opinion in 20021. Female car owners+roof+auto show have become three key factors that attract public attention in 20021car owners' rights protection.
Ten years CCTV 3 15 party exposure industry statistics, data provided by tianyan data research institute. It is estimated that the high-risk industries and fields that may be exposed in the CCTV 3 15 party in 2022 are: e-commerce live broadcast, food and beverage, big health, auto parts, housing agency, consumption of vulnerable groups, information security, clothing and real estate.