How to Construct Healthy Cultural Characteristics

Corporate culture plays an increasingly important role in the survival and development of enterprises, becoming the cornerstone of enterprise competitiveness and the key factor to determine the rise and fall of enterprises. This paper discusses how to build a distinctive corporate culture from the aspects of function, organization and basic requirements of corporate culture construction. First, the role of corporate culture Corporate culture is to enhance the core competitiveness of enterprises. In the competitive market, enterprises have the comprehensive quality of being able to provide products or services to the market more effectively than other enterprises, and to obtain profits and self-development. The content of corporate culture is simple and clear, and the values are widely recognized by the members of the organization. Under the guidance of these values, the main members of the enterprise will have a sense of mission, and employees will have a strong sense of identity with the enterprise, its leaders and corporate image. This is the basis for corporate culture to become the internal driving force of enterprise development. Corporate culture is the adhesive of enterprises, which can closely link and unite employees and make their purposes clear and coordinated. The foundation of enterprise employee cohesion is the fundamental goal of the enterprise. The internal cultural atmosphere and value orientation formed by corporate culture can play the role of spiritual encouragement, mobilize and stimulate employees' enthusiasm, initiative and creativity, induce people's potential wisdom, give play to employees' ability, and improve the self-management ability and self-management ability of all departments and employees. Second, the organization and implementation of characteristic enterprise culture construction should stand at the forefront of the development of the times, carefully analyze the objective situation and development trend faced by enterprises, face the world, face the future and face modernization with a broad vision and the spirit of keeping pace with the times, focus on improving the competitiveness and economic benefits of enterprises, and incorporate enterprise culture construction as an important part of enterprise management into enterprise development strategy. Organic combination with Party building, ideological and political work and spiritual civilization construction, strengthening leadership, full participation, overall planning, and paying attention to promotion not only reflect the advanced nature but also the operability, pay attention to innovation in inheritance and reference, and improve in innovation and perfection. Corporate culture construction must determine the mission, vision and development strategy of the enterprise according to its own industry characteristics; Summarize the fine traditions formed by this enterprise for many years, explore the corporate culture, understand the current situation of corporate culture, and formulate a practical, scientific and reasonable corporate culture construction plan that combines long-term goals with phased goals on the basis of extensive research and full demonstration. Planning should focus on the long-term development of corporate culture and avoid going through the motions. Corporate culture construction should be based on the overall planning of corporate culture construction, and work plans and objectives should be formulated; In-depth investigation and study, according to the actual situation of the enterprise, identify the starting point and work focus, and determine the enterprise culture construction project; Refine enterprise spirit, core values and management concepts, further improve enterprise rules and regulations, optimize enterprise internal environment, introduce visual identification system, and carry out specific design of enterprise culture construction projects; Take learning and training, media communication and other publicity methods. Continue to educate and edify employees, so that all employees can recognize, identify and accept the entrepreneurial spirit, business philosophy and values, and develop good self-discipline awareness and behavior habits. The construction of corporate culture needs to further integrate corporate culture resources and improve corporate culture facilities such as employee training center, corporate news media, traditional education base, employee cultural and sports activities place and library. Innovate the means of corporate culture construction, enrich and optimize the design of corporate culture carrier, pay attention to using new media such as the Internet and corporate newspapers, radio, closed-circuit television and other media to provide healthy and beneficial cultural products, improve the cultural literacy of employees, and expand the effective coverage of corporate culture construction. Pay attention to cultivating all kinds of talents in corporate culture construction, strengthen guidance and training, establish incentive mechanism, and give full play to their leading role in corporate culture construction. Third, the basic requirements for building a characteristic corporate culture 1, people-oriented, full participation. We should firmly establish the people-oriented idea, adhere to the principle of relying on the masses of workers and staff to run enterprises wholeheartedly, respect labor, knowledge, talents and creation, inspire people with a beautiful vision, unite people with a great cause, inspire people with a scientific mechanism and cultivate people with a beautiful environment. Build a platform for employee development, provide opportunities for employee development, develop human resources, tap the potential of employees, enhance employees' sense of ownership and social responsibility, and stimulate employees' enthusiasm, creativity and team spirit. Respect the initiative of the masses, and under the unified leadership, mobilize employees to participate extensively step by step, brainstorm and work together to build * * *. Strive to make employees understand the content of corporate culture construction in active participation, identify with the core concept of the enterprise, and form a good atmosphere of concerted efforts and common development. 2. Strive for practical results and promote development. In the construction of enterprise culture, we should be realistic and pragmatic, oppose formalism, avoid quick success and instant benefit, and make the construction of enterprise culture stand the test of history and practice. We should base ourselves on the reality of enterprises, conform to the orientation of enterprises, closely combine the construction of enterprise culture with the management of production and operation, and closely combine the innovation of enterprise culture with the deepening of enterprise reform. We should implement Scientific Outlook on Development, unify material civilization, political civilization and spiritual civilization, not only pursue the growth of economic benefits, but also pay attention to the improvement of social benefits, realize political harmony and stability, sustained economic growth and continuous cultural progress, and effectively protect the legitimate rights and interests of workers. 3. Focus on construction and highlight characteristics. It is necessary to formulate a feasible corporate culture construction plan, and focus on the construction of corporate culture concepts, systems and materials with the help of necessary carriers and grasping hands. We should take learning, reform and innovation as the core concepts of enterprises, vigorously create a strong atmosphere of all-staff learning and lifelong learning, and actively create learning enterprises and learning teams. Focusing on the key points and difficulties of deepening enterprise reform, we should encourage bold exploration and practice, resolutely get rid of all concepts and institutional mechanisms that hinder development, enhance the vitality of enterprises and improve the strength of grassroots units. Starting from the specific external environment and internal conditions of the enterprise, we should organically combine individuality with individuality, generality with individuality, sum up the fine tradition and management style of the enterprise, embody distinct characteristics in the spirit refining, concept generalization and practice mode of the enterprise, and form an enterprise culture with both characteristics of the times and unique charm. 4. Inherit innovation and learn from others. We should pay attention to inheriting and carrying forward the excellent traditional culture of the Chinese nation, excavate and sort out the valuable cultural resources formed by this enterprise for a long time, adapt to the needs of the socialist market economy, fuse and refine the original enterprise spirit and business philosophy with the development point of view and innovative thinking, endow it with new connotation of the times, innovate in inheritance and sublimate in promotion. It is necessary to combine the promotion of Chinese excellent traditional culture with the reference of foreign advanced culture. In the process of international cooperation, we should pay attention to learning the advanced cultures of our partners, respect cultural differences, enhance cultural exchanges, learn from each other's strengths and promote common development. 5. Deep integration and complementary advantages. Corporate culture comes from and serves the practice of enterprises, which makes the management activities of enterprises more ideological and humanized, with the characteristics of the times and humanistic spirit. It is necessary to strengthen the position of enterprise culture construction in enterprise management, give full play to the role of enterprise culture, promote the deep integration of enterprise culture with enterprise strategy, marketing and human resource management, stipulate the cultural concept recognized by all employees in the system, and penetrate into the whole process of enterprise management. In terms of management methods, we should pay attention to democratic management, independent management and people-oriented management. 6. Combine organically and blend * * *. Through the construction of enterprise culture, we will constantly improve and innovate the ways and means of ideological and political work, improve the pertinence, effectiveness and sense of the times of ideological and political work, enhance the persuasiveness and appeal of ideological and political work, and promote the organic combination of ideological and political work and enterprise production and operation. Strengthen the education of ideals and beliefs, carry forward the national spirit with patriotism as the core and the spirit of the times with reform and innovation as the core, carry forward the collectivism and socialist ideology, and keep the employees in a high spirit. We should explore the resource advantages of ideological and political work, encourage the advanced and take care of the majority, unify our thinking and respect differences, solve ideological and practical problems, and create a good ideological and cultural environment. 7. Improve the mechanism and strengthen leadership. Building an advanced corporate culture is the common responsibility of party and government leaders in enterprises. Corporate culture construction should be included in the agenda as an important work, and it should be deployed, inspected, assessed, rewarded and punished together with other work. The leadership system of enterprise culture construction should adapt to the modern enterprise system and corporate governance structure, and pay attention to the role of grassroots party organizations and mass organizations. Party member should lead by example and lead all employees to actively participate in the construction of corporate culture. From the perspective of promoting the long-term development of enterprises, enterprise leaders should attach great importance to corporate culture construction, systematically think about corporate culture construction, come up with ideas, ideas and countermeasures, determine the objectives and contents of corporate culture construction in their own enterprises, put forward correct management concepts, set an example, lead all employees to continuously improve their core competitiveness through corporate culture construction, and promote the sustained, rapid, coordinated and healthy development of enterprises.