atlas
In the first half of the year, the profits of convenience food enterprises above designated size reached 8.75 billion yuan, a year-on-year increase of12.8%-
Why do convenience foods rise against the trend?
The noodles are full of vigor and vitality, the rich soup is full of skewers, Guandong boiled and snail powder, and all kinds of ingredients in the rich spicy pot are very attractive ... This is not the scene of any restaurant, nor a food festival, but the "2020 Most Popular Convenient Food Tasting Activity" sponsored by China Food Science and Technology Research Institute.
When it comes to convenience food, many people's first impression is instant noodles-just convenient for emergency, not to mention nutrition, not to mention delicious. In fact, in the past two years, the big family of convenience foods has flourished, and more and more convenience foods with reliable taste, convenient eating and rich nutrition have accelerated their occupation of shelves and dining tables and developed into "edible materials" and "meals". Under the impact of the epidemic, the convenience food industry has achieved contrarian growth.
sell well
-1-May, the consumption of convenience food increased by 1.5 times, and the sales of instant noodles increased by 1 1.5% in the first half of the year.
"Home isolation, convenience food has solved my eating problem!" After the company resumed work, Wang Wei, a white-collar worker in Beijing, returned to his residence in Beijing from his hometown and was isolated in the residential area 14 days. In Wang Wei's view, during this period, ordering takeout, eating out, and buying food and cooking by yourself are not as good as eating convenient food. As it happens, community workers sent a lot of quick-frozen dumplings, glutinous rice balls, spring rolls and so on. "The patterns you eat every day are different, the taste is not lost to the restaurant outside, and the price is affordable."
During the epidemic, the storable, delicious and edible convenience food played an important role in ensuring supply and people's livelihood. Convenience food has also become one of the first industries to resume production, and related enterprises have ensured that consumers and medical personnel can eat well during the epidemic prevention and control period.
The Ministry of Commerce lists key commodities such as convenience foods as key monitoring targets, establishes a daily monitoring and abnormal situation reporting system, and keeps abreast of the supply of convenience foods in various markets. Relying on the cooperation mechanism of nine provinces, provinces, autonomous regions and municipalities will transport a large number of convenient foods to Hubei. Sanquan, Sinian, Shuanghui and other food enterprises transport a large number of ham sausages, frozen dumplings and frozen dumplings to the epidemic prevention front line in Wuhan by railway.
"Affected by the isolation at home during the epidemic, the consumption of convenience foods increased by 1.5 times from June to May 2020. The function of convenience food as an emergency relief reserve material is highlighted, and the vitality of the whole industry appears. " Meng Suhe, chairman of China Food Science and Technology Research Institute, pointed out that under the epidemic situation, the market released a huge demand for convenience foods, and the industry advantages of convenience foods changed rapidly, forming an emergency response capability and a strong production capacity.
The innovation trend of convenience food industry in China in 20 19-2020 released by the 2020 convenience food conference pointed out that the innovation of convenience food in China showed a general trend of health, safety and characteristics, and the convenience food industry became one of the few food industries unaffected by the epidemic. According to statistics, in the first half of this year, the national convenience food production enterprises above designated size realized operating income of13710.50 billion yuan, a year-on-year increase of 4.7%; The total profit was 8.75 billion yuan, a year-on-year increase of 65,438+02.8%.
In the traditional field of instant noodles, the index is even better. The data shows that the main business income of 22 major instant noodle enterprises increased by 7.0 1% in 20 19. Output increased by 3. 18% year-on-year. In the first half of 2020, the sales of instant noodles in China increased by 1 1.5%, and the overall sales increased by 5.6%.
"The convenience food industry is an important livelihood industry and a traditional advantage industry in China. After the outbreak, instant noodle production enterprises resumed work at the first time and organized production at full capacity. During the epidemic, they made outstanding development achievements and gave full play to the role of safeguarding people's basic livelihood. " Li, deputy director of the Consumer Goods Industry Department of the Ministry of Industry and Information Technology, said.
Jiangsu Yashi Preservation Industry Co., Ltd., located in Lianyungang Economic and Technological Development Zone, Jiangsu Province, workers are processing a batch of fresh peaches into quick-frozen diced peaches. Geng she (people's vision)
Become delicious
—— Docking consumption upgrades, convenience foods pay more attention to authentic materials, authentic tastes and multi-scene applications.
Once upon a time, when consumers saw attractive patterns such as "stewed chicken with mushrooms" and "braised beef" on the outer packaging of instant noodles, they could not help but whisper: these patterns are for reference only.
Nowadays, with the addition of authentic materials, some convenience foods are "worthy of the name".
The "Laofanjia Cup Noodles" series launched by Jinmailang combines freeze-drying technology to restore family delicacies with rich ingredients such as meatballs and shrimps; The "Luzhou-flavor golden soup" developed by Tianjin Wu Chunsheng Science and Technology Group can be enjoyed with hot water, which truly restores the original flavor of Hua Jiao chicken soup and allows consumers to taste whatever they see from the outer packaging.
In addition to traditional instant noodles, there are handmade noodles in the form of instant noodles, instant chicken soup and bibimbap that can be carried with you, crispy pies that can be fried immediately, chicken paste that can be eaten directly, and Sydney soup that can be brewed and drunk ... instant eating, boiling water heating, self-heating and other eating methods, quick freezing, cold storage, room temperature preservation and other storage methods provide consumers with a variety of convenient foods, and move the restaurant to the kitchen so that every family can stay in the kitchen.
Lu is an old donkey friend. Whenever he embarks on a road trip, there is a lot of self-heating convenience food in the trunk. "Cold water bubbles can provide enough heat in the heating bag. Even in high-altitude areas such as Qinghai and Tibet, you can eat ten cooked rice, accompanied by side dishes such as fish-flavored shredded pork and steamed meat, and the fatigue of the journey is swept away. "
Based on the principle that quicklime dissipates heat when it meets water, many kinds of self-heating foods, such as self-heating rice, self-heating noodles and self-heating hot pot, came into being, and have shown a spurt growth since the outbreak. In addition to self-heating, boiling water, boiling water and other heating methods are not troublesome, and consumers can basically eat hot meals within 5 minutes.
Some people are optimistic about the convenience of convenience food heating, and some people look for hometown flavor from convenience food. Zhang Yuxuan, a Chongqing girl, is as hot as life. Speaking of self-heating butter hot pot, spicy incense pot and string incense, she is even more famous: "Every time I go on a business trip or business trip, I will bring my self-heating hot pot and have a meal on the way. Other passengers will follow the aroma and cast envious eyes. "
In addition to the popular hot pot in Sichuan and Chongqing, there are also oil noodles in Shaanxi, Guilin rice noodles and Liuzhou snail powder in Guangxi, spicy cakes in Guangdong, healthy carrion in Jiaozuo, Henan, and duck blood vermicelli soup in Nanjing ... These local snacks, which were once only eaten when cooked by skilled chefs, have now become simple and authentic convenience foods, allowing people to taste the taste of their hometown even in far away places.
Insiders pointed out that consumers' purchase and consumption of convenience food has far exceeded the simple demand for food. Digging from the fertile soil of traditional cuisine and returning to traditional flavor, more and more foods are labeled with the word "convenience", which reflects the innovation of convenience food. "The whole convenience food is undergoing a healthy transition from' price war' to' value war'." Meng Suhe said.
On September 3rd, participants tasted convenience food at the "2020 Most Popular Convenience Food Tasting Activity". Photo by Smith (People's Vision)
high-end
-More scientific and technological innovations will accelerate the development of convenience foods to "delicious, nutritious and healthy" meals.
How will the convenience food industry provide better products for consumers in the future?
"The key and core of China convenience food industry to seize the opportunity and maintain steady development is scientific and technological innovation, which accurately takes the pulse for the rapid development of the industry." Shao Wei, vice chairman and secretary general of chinese institute of food science and technology, said.
Innovative products are the driving force to push convenience foods to break through the trend. Golden hot dog stick with cake texture coat, Explosicum salad-flavored meatballs wrapped in flying fish seeds, matcha crispy fried milk, purple cabbage and millet plant meat jiaozi ... New technology and new ingredients make convenience food full of fashion sense, which greatly satisfies people's pleasure when eating. The application of steamed yellow rice into skin, fine seafood as stuffing, chicken soup with gelatin and other healthy ingredients has also greatly improved the nutritional value of convenience products and added new vitality and health elements to the products.
The 2020 National Health Insight Report released by the Lilac Doctor Data Research Institute shows that the public's definition of health has changed from "not getting sick" to "eating well, sleeping well and being in a good mood", and the national health concept has undergone a fundamental change. Convenience food companies are also constantly making efforts in the high-end market.
The trend of "edible" in the instant noodle industry is becoming more and more obvious, from tearing a convenient bubble to more diversified self-service eating methods, accelerating the development of "delicious, nutritious and healthy" dinner positioning.
In view of the diversified consumer demand, many convenience food enterprises have chosen the road of differentiated innovation to provide consumers with more quality choices. Master Kong has successively introduced high-end noodles with health and nutrition, such as Suda noodle restaurant, Suda boiled noodles and Suda self-heating noodles. In the first half of this year, sales of high-priced bag noodles increased by 47.8% year-on-year. Unify instant noodles, constantly improve product materials, and create healthy and fresh noodle soup. The income of "Tang Daren" products increased by 29.7% in the first half of the year. Gold's "boiled" non-fried instant noodles, and White Elephant's "Force Fresh Noodles" and "fragrant wine on the noodles" using aviation food technology FD lock fresh technology have also brought a new wind to the convenience food market.
Practitioners also have great potential in creating more environmentally friendly and resource-saving convenience foods. In recent years, the design of convenience food equipment pays more attention to energy saving, environmental protection and reducing material consumption, and product packaging has begun to change from pursuing luxury appearance to environmental protection and respecting consumer demands.