First, the name of the program: My family is my master.
Second, the theme of the program: mainly for family decoration, mainly for some families who don't have much money to decorate. Provide them with economic and beautiful design samples and some basic knowledge of home improvement.
Three. Program duration and duration: the program duration is 40 minutes, and the program duration is 20:00-20:40.
Audience: mainly young and middle-aged people and people who like interior design.
Verb (abbreviation of verb) scheme content: each scheme chooses two cases of home improvement, which requires less decoration funds, beautiful decoration and various styles. The designer introduces some decoration methods such as its decoration concept and characteristics. You can register online or by phone to choose a case. One of the best design cases can be selected for each of the four issues.
6. Program Type: Life and Home.
Seven. Hosting style: a relaxed and pleasant way to host the game.
Staffing: Main personnel: two cameramen, a director, a host, a producer, a program planner and post-producers.
Nine. Publicity and income mode of program activities: program publicity is mainly carried out on online media, and some advertisements can also be inserted on TV for publicity. The revenue model is mainly based on advertising revenue, and secondly, a home improvement team can be formed. If TV viewers like the design in the program, they can contact the program group to decorate it.
Project plan (2)
First, the background of column creation
(1) Necessity
Since 2005, our school began to specialize in radio and television news. With the advancement of professional theory teaching, the demand for professional practice of radio and television journalism students is growing day by day, and teachers and students urgently need to apply their professional theoretical knowledge to practical training.
At present, our school has sufficient training platforms for paper media and broadcast media, but the training platform for TV is very thin, which can not meet the needs of students' learning and teachers' teaching.
In order to improve the practical ability of students majoring in radio and television journalism in our college and cultivate talents with strong comprehensive quality, a radio and television practical interest group was established to carry out practical training.
(2) Feasibility
It is feasible in many ways to set up radio and television practice interest groups and news columns.
1. personnel structure: the main creative staff of the interest group are students majoring in radio and television news in 2006 and 2007, who have strong practical interest and hard-working spirit, and have certain professional theory and business knowledge. Li Haili, the instructor, graduated from China Communication University and has many years of practical experience and teaching experience, which can provide sufficient guidance for the creation and implementation of the column.
2. Professional skills: All members have studied or are studying various courses of radio and television journalism (including camera shooting, editing, writing, editing and directing, etc.). ), and has a solid theoretical foundation. At the same time, members actively participate in various social practices in their spare time, and have mastered certain professional theories and business skills through media practice and training on various platforms inside and outside the school.
3. Media environment: University is a small society full of passion and vitality. In this small society, there are countless wonderful romantic performances, serious leaders and academic meetings, rich and colorful news and information, dormitory life full of human feelings and so on every day. These are all worth feeling and cherishing, worth recording and worth playing on TV.
At present, our school has training platforms such as Jiangxi Normal University newspaper, disseminator, Voice of Normal University, weekend radio station for college students, and the education TV station for college students, which is currently being restructured. This shows that there is room for the existence and development of TV news programs in our school, and it can also provide useful reference for the creation of TV news columns in our school.
Television programs can spread information with rich sounds and articles, which greatly enriches the connotation of news. At the same time, the school college also provides us with certain conditions, teachers and students in our school can watch TV in time at a specific time.
4. Equipment support: At present, the college has a virtual studio, editing laboratory, a certain number of cameras and DV machines, which has a certain material foundation. Of course, it is not enough to have these devices, and colleges and universities need to further provide the necessary equipment.
Second, the column positioning
Relying on the school of communication, facing the whole normal university. Highlight the characteristics of the college with campus news as the main body.
Timely spread campus news, report college work, and pay attention to issues that college students are generally concerned about.
Serve all teachers and students and build a harmonious campus.
Third, the column logo: NU-TV
Four. Column Name: Zhouwen Normal University (to be determined)
Verb (abbreviation for verb) column content
(1) Current news: It mainly reports the important activities, meetings and policy notices of the school. Such as important meetings of school leaders, foreign affairs visits, leadership inspections, academic conferences, etc.
(2) News information: collect important and practical news information on campus, including teaching information (such as course selection, credit system, tutorial system, second degree, postgraduate entrance examination, civil servants, textual research, teaching activities, academic topics, etc.). ), student work (information on the policy of awarding loans, all kinds of evaluation information, information on poor students, and so on. ), enrollment and employment, etc.
(3) Soft news: mainly introduces student activities such as cultural and sports activities, social practice activities, art festivals and other moral education activities and community activities; Such as major sports events (school sports meeting, "Football Cup", basketball friendly match, table tennis match, long-distance running in winter, etc. ), cultural activities (Top Ten Talented Women Competition, Top Ten Singers Competition, Welcome Party, etc. ), campus culture construction (cultural festivals, art festivals, libraries, etc.). ), and college students' consumption.
(4) Investigative reports: mainly focus on hot topics and sensitive issues among students, dig the truth, explore the nature of the problem, and guide public opinion reasonably. Serve the ideological and moral construction of students.
Sixth, column characteristics: pay attention to the current affairs of Normal University and experience the diversity of universities.
Seven, column requirements: rational, novel and healthy.
Eight, audience analysis
The column began to have a process of broadening the audience: teachers and students of radio and television news class → teachers and students of communication college → teachers and students of the whole school. From the analysis of the content of column positioning, the column audience positioning is aimed at all teachers and students.
Nine, column design
, column form:
1, column title+abstract+detailed news (including serial connection)+broadcast news hotline+end.
2. Column title: 15 seconds, with column logo as the main picture, music focusing on channel personality and blue as the main tone.
(2) Moderator (anchor): The fixed male (or female) moderator is the protagonist. The male host requires a steady and rational temperament and the ability to control the overall situation, while the female host requires a wise and knowledgeable female demeanor.
(3) Column length: the total planned length is 15 minutes per issue.
(4) News types: news reports are the main ones, supplemented by in-depth reports.
(5) Broadcasting mode: recording and broadcasting.
◆ At present, it can be broadcast in the School of Communication or uploaded to the Internet.
◆ When the news we produce reaches a certain quality, it can be reported to the school and broadcast together with the school newspaper.
X. operation mode of column
College (director column operation)
Instructor (guiding students to choose topics+scheme review). At the beginning of program creation, students can be guided to interview and report on the spot)
Student leader (topic selection) (topic selection report+informing reporters of topic selection+field interview+post-production)
Journalists and cameramen (special report+field interview+news production)
Cooperate with each other and keep in touch at any time.
Interview methods: reporter's appointment interview and random interview.
Ordinary interview: a cameraman+a reporter (the reporter and cameraman can cooperate well, be prepared and seize the opportunity)
Note: In the process of TV production, I hope the college can arrange teachers to carry out training in TV camera shooting, TV news gathering and writing, TV post-production packaging and so on.
XI。 Required equipment
1, virtual studio.
2.3-5 cameras, several tapes, 2 interview microphones (directional) (with long microphone cable), 2 chargers and 6- 10 batteries.
3.DVD can burn multiple discs.
4. At least two sets of nonlinear editing machines (including computer, loader, CD burner and speaker), mixer, monitor and linear editing machine can also be used together.
5. A studio and a telephone.
6. Network, printer and A4 paper.