Only such a platform will have a higher probability of publishing articles to be included. What is a platform with high inclusion rate? How to find these platforms? How to count the inclusion rate of external links? Of course, all these need to be clear in the statistical process after the external chain is issued, which platforms have a high inclusion rate. In the early stage, we used these methods to find a platform with high inclusion rate:
Step 1: collect a large number of required platforms with advanced commands, such as intitle and inurl commands. For example, if I want to find a classified information platform, I will use the command intitle: classified information to find the platform I need. If you are looking for a blog, you can use the command intitle: blog or inurl:blog to find this platform. You can also find the platform by combining these two commands. After collecting platforms, the platforms with higher weight are screened out, and there are also websites with lower weight but still fast collection. If you meet them, don't miss them.
Step 2: Screen platforms with high weight and high activity. Activity is seen from the amount of posts, replies, messages and replies. Generally, a better forum has hundreds of posts and replies a day, and each post has hundreds of readings. A forum with poor activity may have only a few posts a day, and the reading volume of each post is very small.
Step 3: After the post is published, count all the data of the post, such as title, website address, publishing time, collection time, etc. Statistical title is to analyze what content is easy to be included by search engines, while URL is to facilitate query and inclusion, and publishing time and inclusion time are to count how long a post will be included or not. One week's continuous statistics means one week's continuous statistics of the outgoing chain. If it is not included after one week, it will be counted as not included. Of course, a month or even a few months later, some external chains may be included, and such external chains are only a few.
Step 4: Do this for one week (that is, the statistical time is 2 weeks), and you can calculate the inclusion rate of the platform. Of course, the daily release volume should not be too small. If there is too little data, the statistical data will deviate greatly. After counting the inclusion rate, the platform with inclusion rule higher than 50% is selected, and there are not many platforms with inclusion rule higher than 50%. Even in the medical industry, there are many soft-text buying platforms with less than 50% included.
Second, publish scarce content.
The so-called scarce content is the content that others don't have or the external chain that other external chain publishers won't do. A high-quality external link is better than others 100 low-quality external links. High-quality external links can not only transfer weight, but also guide traffic into the website. For example, we often mention the submission of original articles:
Most SEOer will say: I can't write soft articles. If you have time to write soft articles, you might as well do something else. This is just a small distribution chain. First, writing soft articles is the basic skill of SEO, and you must learn to write soft articles well in SEO. Second, external links are not so unimportant, but very important in the early stage of website ranking. Thirdly, a high-quality chain is better than 100 low-quality chains in terms of time cost. Therefore, in the long run, it is superior to low-quality external links, but in the short run, a high-quality external link release time may be equivalent to 100 low-quality external link release time.
Scarcity of content is not just about submitting a manuscript. When we publish product information, the content information is also detailed enough. Compared with other people's repetitive and scarce content, our product information is scarce content.
When publishing technical articles, we can use pictures of operation steps to demonstrate. You can even combine the videos you found online. Others also have text or video, but other people's text and video are separate. Compared with our combination of text and video, ours is a scarce content.
Third, form a regular release.
On any platform, you should learn to set up a public account, or a hero account. Moreover, every hero account will have a group of fans who will pay attention to the articles published by this account and learn from them. Learning seo can be Jia, the first 221, the middle 399 and the last 105. Just combine the three sets of numbers. What we are talking about here are readable articles and high-quality external content, such as platform submission. So when making these high-quality content, we must pay attention to cultivating an analytical environment, just like the interaction between stars and fans.
The most important thing to cultivate fans is to keep regular updates, such as updating an article every day or updating an article on a designated day of the week. No matter how loyal fans can resist your unpredictable changes, so don't let your fans guess and ponder.
The forum's release of soft articles has also attracted the attention of fans. Many people will pay attention to the articles published by this account after reading a very good article. Not only can you cultivate fans, but you may also get some business.
Fourth, the published content has high added value.
If you want to make high-quality external link content, you must publish high-value-added external link articles, and such external links will soon be included by search engines. Therefore, we have always advocated the external chain of submission, because the submitted articles need high added value to pass. In addition to submitting papers, publishing technical articles in the technical articles section of the research center also requires added value. Even if these articles are not included, many people in the industry will read them, and the user clicks generated in the reading process will bring click and access weight to the website.
Many times we think that only the included external chains are considered as external chains, but Baidu does not calculate them in this way. Some external links calculated on Baidu webmaster platform are not included. What other external chains are not included, accounting into the external chain? Our guess is those popular links, but they are included in the common platform release. Moreover, this article published on the external chain itself has certain added value, and some users read or even click on the link on the left.
Fifth, try to make people pay attention to the published articles.
The more articles you read, the greater the possibility of being included, the more users you bring to the website, and the more you can play the role of an external link. As mentioned earlier, the calculation of external links does not necessarily include Baidu. The function of external chain is not only to transfer weight, but also to transfer users.
Good offline articles can introduce people from different industries to websites. For example, the optimizer introduces people who study SEO to their own websites by submitting articles, and most of these users are not users of their own industries. This is cross-industry drainage. So are these users real users? Because these users enter the website through their own search and click, and the browsing trajectory is irregular, they are also real users.
Sixth, the external chain is not the most important, and users are king.
Having said that, the proportion of external links in keyword ranking is becoming less and less important. In the early stage of website keyword ranking, you can transfer the weight to the website and promote the website collection and ranking. In the middle and late stage of keyword ranking, the external link is only the basic role, and the user's needs and experience are the premise for the website to get a good ranking.
Therefore, we can use the method of soft text while doing external links, and guide users to enter the website with marketing and external links at the same time. If users don't copy links to enter the website, there is an 80% chance that they will enter the website because of your soft marketing.