Someone asked why IKEA sold/kloc-0 yuan ice cream, and what was the purpose behind it? Won't you lose money? Psychologist Daniel Kahneman once put forward a theory, which is called the law of peak ending. It refers to people's impression of a thing, which is divided into two kinds of experiences, one is the best experience in the process, the other is the last experience, and other experiences in the process have little influence on consumers.
In fact, the shopping experience of IKEA is not very good. First of all, the terrain is complicated. Secondly, even if you only want to buy one product, you have to go to the whole IKEA store, and there are fewer employees in IKEA. Coupled with the experience of selling goods and ordering food, queuing for checkout, etc., it can be said that there are good and bad.
If you don't understand the above explanation, I'll give you an example of Starbucks. Consumers who often go to Starbucks should have had this experience, especially on rest days, when there are many people, they have to queue up, they can't find seats, and the environment is noisy. These are all places with poor experience, but there are still consumers who are willing to pay the bill and queue up. The clerk smiles at each other when receiving Dan Chong coffee. This is a good experience in the process. Finally, the clerk gives you a look, pay attention.