Build Minsheng Pharmaceutical into one of the best pharmaceutical enterprises in China.
The strategic goal of Minsheng pharmaceutical brand;
Let Minsheng Pharmaceutical become the most trustworthy pharmaceutical brand. Innovative enterprises must have ideals. It is this ideal that shows the significance of this enterprise in the future society. Employees will see the significance of being a member of the collective from this ideal. This ideal is the vision and goal of the enterprise.
Corporate vision summarized the future goal, mission and core values of the enterprise, which is the core content of the enterprise concept and the picture that the enterprise finally hopes to realize. Once established, it can be transformed into an invincible spiritual force, inspiring and promoting enterprises to unswervingly pursue and create. Like a lighthouse, always pointing out the direction for the enterprise is the soul of the enterprise.
The vitality of an enterprise is the same as that of a person. "Unity of vision" is the unique image of "what we want to create" in the enterprise. When this * * * vision becomes the firm belief of all members of the enterprise, it becomes the source of enterprise cohesion, motivation and creativity.
* * * The same vision evokes the sense of mission of the enterprise. Let employees feel that they belong to a very good team. It will produce a very powerful driving force, inspire a kind of courage, an invisible potential, an invisible field, an invisible thrust, and push the enterprise forward.
The Soul of Minsheng Pharmaceutical Industry —— Defining the Competitive Power System of Enterprises
The implementation of the leap-forward development strategy of Minsheng Pharmaceutical Co., Ltd. is based on its 80-year core concept: diligence, change and progress, inspiring all employees to forge ahead together; With professionalism and responsibility, build a reliable pharmaceutical brand with high gold content, as the core competitiveness of the enterprise, and show its unique brand personality in the fierce competition market; Advocate Chinese-style harmonious management thought, create a harmonious internal environment, and ensure that Minsheng Pharmaceutical will enter the top ten pharmaceutical enterprises in China and become a world brand. -The foundation for the success of Minsheng Pharmaceutical.
The so-called enterprise core concept refers to the core content of enterprise culture and the high generalization of enterprise group ideology, which is the highest expression of enterprise spirit and enterprise values. The enterprise concept evokes a strong sense of mission and responsibility, and regulates and guides the value orientation and moral behavior of enterprises.
Under the condition of socialist market economy, the core idea of an enterprise is the unity of opposites between individuality and sexuality. It is not only the key factor of enterprise competitiveness, but also the comprehensive embodiment of enterprise creativity. As a systematic project, to enhance the core competitiveness of enterprises, only from the perspective of systems, by innovatively combining the constituent elements of enterprises, optimizing and coordinating their structures and relationships, and giving full play to their advantages and functions, can we create and maintain unique and leading core technologies and competitive advantages, and ensure the healthy and sustainable development of enterprises.
The core idea of Minsheng Pharmaceutical is to strive for progress and keep pace with the times on the basis of diligence, change and progress.
Diligence, change and progress, as the core of the enterprise culture of Minsheng Pharmaceutical, arouse the strong sense of mission and responsibility of the enterprise, standardize and guide the value orientation and moral behavior of the enterprise. The core concept of enterprise is the core content of enterprise culture, the high generalization of enterprise group ideology, and the highest expression of enterprise spirit and enterprise values. The core idea of an enterprise is the core values in the enterprise value system and the essence of enterprise culture. -Minsheng pharmaceutical evergreen.
The core values of enterprises occupy a core position in the whole corporate culture system, which is the key to whether corporate culture can play an active role in enterprise management. The establishment and implementation of core values is also the core content of shaping corporate culture, which is related to the success or failure of enterprise construction.
Any enterprise is unique, so are corporate values. Can't steal, can't buy, can't share, can't share. Minsheng pharmaceutical industry has developed from a backward enterprise system to a thriving development trend. Minsheng pharmaceutical is changing everything with professionalism. There are not only professional products, technology and management, but also professional personnel. They pursue perfection in loneliness, they pursue leadership in change, they remain calm in an impetuous and profit-seeking society, and they are the benchmark and leader of the industry because they have-professionalism.
Minsheng pharmaceutical industry has experienced 80 years of development, from small to large, from weak to strong; 2 1 Jinweita continued to sell well for 2 1 year, which eloquently proved that Minsheng Pharmaceutical is not only a very professional pharmaceutical enterprise, but also a very responsible enterprise. -The core competitiveness of Minsheng Pharmaceutical.
What is the brand? Brand is the face of an enterprise. Through this brand, you can establish your own goodwill in front of others, enhance your self-confidence, improve product popularity, open the market with popularity, attract customers, expand market share, get rich profit returns and cultivate loyal brand consumers.
Brand can change the world. It has such power: it is one of the most important assets of an enterprise. Like Coca-Cola. Its brand value is now $69.6 billion, and its sales plan in China is $50 billion a year. The intangible value of the brand has exceeded the sales quota of a market, that is, the value of the enterprise has been greatly enhanced through the brand.
In the west, the brand is called the "atomic bomb" of the economy, and it is considered as the most valuable and even profiteering investment. The general rule of the international market is that 20% of the strong brands occupy 80% of the market, which is also applicable in China. The future market trend will be: the weak are weaker and the strong are stronger. It can be said that in China, the power of brand is gradually emerging. At this time, whoever is in the lead at this time is in the lead.
Under the background of economic globalization, international competition is increasingly manifested as brand competition. Modern multinational companies are mostly world-famous brand companies, paying special attention to the application of brand strategy. Through the omni-directional export form of brands, multinational companies gradually occupied the international market. It is no exaggeration to say that nowadays, brands have become a sharp weapon for multinational companies to achieve global strategic goals and an important means to achieve capital expansion.