Statistics show that the total output of bird's nest in the world is about 800 tons, and the annual consumption of bird's nest in Hong Kong is about 150 tons. Even in Taiwan Province Province, where bird's nest consumption started late, the total annual market consumption is above100t. In the economically developed areas of Southeast Asia, bird's nest consumption has become a part of family life, and the concept of eating bird's nest has been deeply rooted in people's hearts. With the improvement of living standards, people in China have higher and higher demand for natural healthy and nutritious food. Taking Shanghai, Jiangsu, Zhejiang and Guangdong as the first place, the consumption of bird's nest in other regions has also begun to be popular. China has a vast territory and a large population. With the rapid economic development, the bird's nest industry has an infinitely strong market potential! According to the survey, the consumption population of bird's nest in domestic cities is increasing at a rate of 67% every year, and the sales of bird's nest are rapidly infiltrating from the coast to the mainland, and a bird's nest consumption revolution is coming with great momentum.
The mysterious and noble bird's nest has slowly faded its mysterious veil, but its noble color is still dazzling. In China, bird's nest has its latest interpretation, and its status, fashion taste and new trends are closely related to it. Consumers' traditional consumption concept and inherent understanding of bird's nest are slowly changing. We have seen the great potential and bright future of the bird's nest industry, and a wave of bird's nest consumption is surging.
Six consumer groups of bird's nest:
1. Consumer groups of pregnant women: Bird's nest can prevent and protect the fetus. The unique bird's nest acid can not only enhance the immunity of mother and baby, nourish their bodies, but also achieve the goal of prenatal and postnatal care by nourishing the brain in the mother's fetus. In order to make the baby beautiful, healthy and strong and win at the starting line, it has become an international fashion for pregnant women to eat bird's nest before and after pregnancy, especially in Singapore and Hong Kong. The international nutrition community also suggested that bird's nest acid should be added to baby food when breastfeeding is not possible.
2, beauty consumer groups: Bird's nest contains unique epidermal growth factor and active collagen, known as the "beauty gene", which can delay skin aging to the greatest extent. Stars in Hong Kong and Taiwan all trust the efficacy of bird's nest beauty beauty, and regard it as youthful jade liquid. People living in modern cities have long known how to nourish their faces and hearts with bird's nest, insist on weekly food supplements from the inside out, and be a woman who makes men move.
3. Gift consumers: China is a country of etiquette. Of course, reciprocity is indispensable, and gift culture has become an indispensable part of China people's life. Bird's nest is the first choice for gifts, noble and generous, healthy and fresh.
4. Children's consumer groups: the next generation is the treasure of every family, and the investment in children accounts for an increasing proportion of family expenses. Children's resistance is relatively weak, and bird's nest can enhance physical fitness and help children to be active in brain power. Every parent is not stingy in this respect.
5. Sub-health consumer groups: "Sub-health" refers to people's low-quality state and experience between health and disease in terms of physical and mental feelings. A global survey by the World Health Organization shows that only 5% of the people in the world are really healthy, 20% seek medical treatment, and the remaining 75% are "sub-healthy". The natural anti-fatigue components of bird's nest are helpful to enhance physical fitness and relieve stress, and have a good effect on regulating the state and relieving fatigue of sub-health people. Especially for men who often socialize with alcohol and tobacco, eating bird's nest can moisten the lungs and nourish the stomach, and recuperate fatigue and disease.
6. Elderly consumer groups: With the aging of China, the health of this group has become a concern. The anti-aging factor of bird's nest can delay bone aging and cell necrosis, and regular food supplement can make the elderly live longer and enjoy a happy life.