I. Product information
In terms of products, they mainly make children's paint products. Some teams have studied children's physiology and developed their own children's paint products for more than ten years. Moreover, they have been cooperating with the world's chemical giants such as BASF and the world's top 500 companies, so the technology of environmental protection is still possible.
Second, honor.
Mickey doesn't pay special attention to the honor of painting, but I have seen many industry awards with their names.
Just like 20 13 introduces brands to paint dealers, 20 13 top ten brands, 20 13 top ten brands and so on.
Third, the market prospect
In fact, the whole coating industry will develop into more market segments, and the coating industry will develop into more market segments in the future. At present, the family structure of "4+2+ 1" has become the mainstream, and children's consumption expenditure accounts for more than 60% of the total family expenditure, so the children's paint market is still very promising.
Fourth, the factory equipment
I have been to their factory several times before, and there are more than 50,000 square meters in Heshan, which is about the size of seven football fields. Equipment and production lines are imported from abroad. In the workshop, I saw that they are relatively standardized assembly line production, with production flow charts to standardize, and they are still very standardized and scientific. After all, it is difficult to attract the cooperation of the top 500 enterprises due to insufficient conditions.
Verb (abbreviation for verb) marketing information
In this case, they are positioned as children's paintings and use cartoon images, which is still in line; There are also brands recommended by CCTV, and I often see publicity on CCTV. In addition, they also sponsored activities related to children: children's painting activities, children's model competitions and so on. These operations are systematic.
Sixth, the performance of the market
At present, Mickey Children's Paint has more than 1000 stores in China, and its products are sold to all regions of the country. According to industry reports, Mickey Children's Paint has been the champion of children's paint sales for five consecutive years.