11.11A number of consumer surveys show that JD.COM has locked in three preferred platform positions: the first choice for purchasing goods and services such as home appliances 3C, fresh food in supermarkets, medical care, new products and quality consumption; Among them, genuine licensed products+JD.COM. COM service makes users worry-free, and Jingdong Logistics ensures users to receive goods, return goods and exchange goods at high speed. The superposition effect makes JD.COM the absolute home of11.11shopping season.
Under the new economic development pattern with internal circulation as the mainstay, JD.COM, by opening up the intelligent supply chain, optimizes the cost, efficiency and experience together with industry partners, realizes the social value of an efficient collaborative supply chain, helps the structural reform of the supply side, and becomes a new infrastructure for the high-quality development of the national economy.
Win11.11with brand partner * *.
Since the beginning of this year, the COVID-19 epidemic has hit every economy in the world, but the "double cycle" strategy in the new era has provided a solid boost for China's economy to resist the impact of the epidemic-from 0: 00 to 65: 438+00, the turnover of organic milk in supermarkets in JD.COM increased by 65: 438+05 times, the turnover of Wuchang rice industrial belt increased by 89 times, and the turnover of high-end paper products increased by 9 times.
At the same time, during the period of11.11,the turnover of over 20,000 brands in JD.COM supermarkets doubled year-on-year. Wang Feng, general manager of the marketing operation department of JD.COM retail group Dashang Super Omni-channel Business Group, said that JD.COM has reached cooperation with more than 570 chain stores to build a 1 hour life circle in 328 cities through JD.COM.
If the supermarket meets the demand of "food and clothing", then 3C household appliances meet the demand of users for "living and using". During the period of11.11,the turnover of mainstream 3C home appliance brands such as Haier, Midea, Gree and Huawei exceeded 100 million per second. "During the period of JD.COM11.11,many brands of 3C household appliances achieved high-quality growth in JD.COM. Zhao Kuo, general manager of the marketing operation department of 3C home appliance retail business group of JD.COM Retail Group, revealed. From 0: 00 to 1 1, the overall turnover of refrigerators and washing machines exceeded the whole day of last year, the turnover of comfortable air conditioners increased by more than 6 times, the turnover of Xiaomi mobile phones increased by more than 3 times, and the turnover of Huawei and Samsung mobile phones increased by 120%. 1 1 In the first three minutes, computer sales exceeded 654.38+10,000 units; Before 10 minutes, the turnover of high-end RTX series graphics cards increased by 6 times year-on-year.
According to the data disclosed by a home appliance giant, from 0: 00 to11,the sales of the brand's own official flagship store in JD.COM exceeded 400 million in 22 minutes, which was about 30% faster than other platforms.
A large number of publishing houses have obtained new readers and new orders 1 1. 1 in JD.COM. The sales data of JD.COM books before 1 1 1 shows that the turnover of novels has increased by 188.
From the narrow sense of "commodity supply chain" to the broad sense of "social supply chain"
During this year11.11,online consumers of agricultural products grew the highest among the post-1960s generation, and began to use online shopping frequently, making online shopping more and more slippery.
While meeting the needs of consumers, as an important channel for rural revitalization, JD.COM has changed from simply selling agricultural products to deep cooperation with industries. Especially since the outbreak of the epidemic, JD.COM announced the opening of modules such as supply chain, logistics, finance, spike, live broadcast, etc., to boost the upward movement of agricultural products, and gradually promote the industrial upgrading of agriculture by using the capabilities of big data, digital supply chain, flexible production and online marketing accumulated in the digital economy, so as to increase farmers' income in a long-term and sustainable way through the development of industrial belts.
While the prices of agricultural products are rising, the industrial manufacturing industry is moving towards the future through JD.COM.
Data show that the sales volume of reverse customization (C2M) products in JD.COM this year is 1 1. 1, which is 7 times that of last year. Many C2M products that know you better than you have become the first category.
The Center for the Promotion of Circulation Industry of the Ministry of Commerce recently released a report, pointing out that large-scale e-commerce companies build an "intelligent manufacturing platform" through C2M mode, and feed back the industry with data, technology and ideas gathered online, promoting innovation, reducing costs and filling shortcomings.
JD.COM C2M model accelerates the transformation from new products to explosive products through the dual empowerment of production and consumption, and the efficiency is constantly improved and the coverage is constantly expanded. JC2M is increasingly becoming the benchmark model for digital transformation of the whole industry.
On the other hand, in the sinking emerging markets, Jingxi, a social e-commerce platform owned by JD.COM, broke out in an all-round way. During the period of 1 1 1, Jingxi, as the sales increment field of more than 80 industrial belts in China, was +0 1 on June 5, 2008 through the mode of direct factory supply and direct production. During 1- 10, Boluo County, Huizhou City, Guangdong Province, Changsha County, Changsha City, Hunan Province, and Shuyang County, Suqian City, Jiangsu Province ranked among the top three counties in Jingxi.
The ultimate service is to live up to love.
JD。 COM11.1/global love season is defined as "no love", which means that behind every quality consumption, there is a heart that loves life and pursues dreams-JD. The value-added services and service-oriented goods of COM have stimulated consumers' love for life, which truly embodies the dual trend of "only loving actions" and guiding consumption growth and upgrading.
In JD.COM, you can buy flowers, buy a car to buy a house, buy a plane ticket to book a hotel, and you can also book housekeeping and cleaning services ... Dai Li, general manager of the marketing and operation department of JD.com retail group's life service business group, revealed that at present, JD.COM has laid out more than 1 1,000 Beijing club stores in 29 provinces across the country, and during the period of 1 1, it was in Beijing and.
Luo Jia, general manager of the marketing and operation department of Fashion Home Platform Group, combed the popular categories and service solutions during the period of Fashion Home11,and summarized the three major trends of "quality products, refined functions and customized services". 1 65438+10/minutes before 01,JD. COM's home turnover increased by more than 300% year-on-year, JD.COM. COM's "worry-free" label products increased by 240% year-on-year; 165438+1October1JD.COM's beauty turnover increased by 4 times year-on-year.
During the period of11.11,the basic network of Jingdong Logistics' global intelligent supply chain operated efficiently, and 93% of self-operated orders were delivered 24 hours a day, so that global consumers could enjoy a high-quality and efficient receiving experience. With the continuous promotion of the "24-hour delivery to thousands of counties and towns" plan, 92% of districts and counties and 83% of towns and villages. Among them, it takes only 15 minutes to deliver the goods from Baling Village, dangyang city, Yichang, Hubei.
Technology-driven from "escort" to leading
Driven by scientific and technological innovation, JD.COM invested resources in infrastructure construction. Open infrastructure provides a strong impetus for the growth of the real economy.
As the technical cornerstone of JD.COM11.11,JD.COM Zhilianyun will provide stable, safe and reliable technical services to fully guarantee the first JD.COM11in the next decade. JD。 COM 1 1. 1 visit peak QPS increased by 258% compared with this year's 6 18, and JD.COM Zhilianyun responded to massive concurrent demand with super flexibility; JD.COM EQ customer service 1 1, 0- 1, accumulated 1.38 million times, a record high, of which pure machine independent reception accounted for 90%; Neuhub JD.COM artificial intelligence open platform 1 1 has been called for 742 million times in 0- 1, and intelligent applications such as photo purchase, emotion recognition and voice interaction have brought diverse shopping experiences to users.
During the period of11.11,JD.COM helped 33,000 brands to make sales forecasts for more than 5 million products, which made the brand owners fully prepared for the big promotion. Jingdong Intelligent Supply Chain supports the pre-sale decision-making of commodities in 32 provinces, municipalities and autonomous regions and nearly 200 cities through intelligent forecasting, automatic distribution and intelligent performance.
According to the data of JD.COM Mathematics Department,1October 00: 00-011:00, the peak payment increased by 150%, and the success rate of IOUs payment reached 99.9%. With digital technology capabilities such as artificial intelligence, blockchain and big data, JD.com used technology to protect 1 1.11and played an important role as the chief growth officer behind1.
In terms of technology application, JD.COM Digital Branch has provided security traceability services for products in many fields, such as fresh food, maternal and child, alcohol, beauty cosmetics, luxury goods, cross-border goods, medicine and so on. There are more than 1 0,000 cooperative brands, the descending chain data reaches 1 100 million, and consumers have made more than 7.5 million "quality traceability" inquiries.
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The "14th Five-Year Plan" points out that it gives clear and forward-looking suggestions on upgrading the modernization level of industrial chain supply chain, constructing modern logistics system, perfecting modern circulation system, accelerating digital development and accelerating the development of modern service industry. It points out the direction for how to improve the integrity of industrial chain and supply chain.
Zuo Xiaolei, a special researcher in the State Council Counselor's Office and former chief economist of Galaxy Securities, pointed out that building a digital and intelligent supply chain is the starting point for tapping consumer demand. By optimizing cost, efficiency and experience, we can realize the social value of efficient collaborative supply chain and play an important role in the strategic development of realizing a virtuous circle of domestic demand in the future.
In this context, JD.COM has invested heavily in infrastructure in advance, embraced the real economy and served consumers. Through the modes of upgrading manufacturing enterprises, upgrading agricultural products, boosting physical retailing and improving logistics efficiency, the global love season of11.11is realized with an open supply chain, which on the one hand promotes consumption and provides better service.