Happy people: create a healthy life, care about people's sufferings, and make everyone lucky and healthy.
■ Hu Pinfu
Many people will not forget, and many people will not forget. On August 3 1 2002, on the opening day of Happy People Pharmacy in Fuzhou Road, Nanchang, thousands of people from suburbs, rural areas and urban areas poured into Happy People Pharmacy, forming a spectacular scene of "buying medicine with baskets and queuing for payment". People who have suffered from the high drug prices for a long time shouted "Long live Happy People" before seeing the benefits brought to them by Happy People Pharmacy, and moved tears could not help but flow out of the corner of their eyes.
With doubts about why the pharmacy was named "Happy People", the author visited Mr. Liang Yongqiang, the chairman of Happy People Pharmacy. Liang Yongqiang said that before the opening of Happy People Pharmacy, he thought about the name of this pharmacy for a long time. Generally, pharmacies are called "XX Hall", "Rehabilitation", "Health" and "Xinglin", but this often does not leave a deep impression on customers. The purpose of opening this drugstore is to break through the traditional experience mode and break the artificially high drug price. The name of the store must be loud. As a result, he got inspiration from the enterprise concept of "creating a healthy life, caring for the sufferings of the people and making everyone lucky and healthy". Isn't the first word of every sentence "happy person"? Yes, it's called Happy People's Pharmacy. At that time, some people in the pharmacy management raised objections and the customers were uncomfortable. How can they be willing to buy medicine? Liang Yongqiang argued that customers are unhappy when they are sick, and even more unhappy when they buy high-priced drugs, but if they buy high-quality and low-priced drugs in our pharmacy, of course they will be happy.
Therefore, Liang Yongqiang named this drugstore Happy People's Pharmacy. He is far-sighted. At that time, he applied to the Trademark Office of the State Administration for Industry and Commerce for the registered trademark of Happy People. He also set the corporate hue of Happy People Pharmacy as red and yellow, which has special significance. The first shot of the August 1st Uprising started in Nanchang, Jiangxi. The opening of Happy People Pharmacy is somewhat similar to the red revolutionary spirit of the August 1st Uprising, so red is chosen, and yellow represents auspiciousness in China. Happy people pharmacy will use a revolutionary spirit, through these two enterprise metaphors, carry on the health cause of pharmacy, and make everyone in the world lucky and healthy! On May 8, 2004, news came from the Trademark Office of the State Administration for Industry and Commerce that "Happy Man" was approved as a registered trademark. Today, Happy People Pharmacy has moved from Nanchang, Jiangxi to the whole country.
Is there eternal beauty? Yes, it's a mild fragrance. If you look around, will you inadvertently find such a beautiful poetry drugstore-
Ai Caolu: Beauty in Poetry
■ Artemisia argyi
There are dozens of big pharmacies in our county, and their names are basically nothing special. Probably nothing more than these names: Yimin, Yikang, Yisheng, Jianmin, Jiansheng, Health, Jingdezhen, Jingyitang and so on. For the sake of people's health, everyone goes to take this name, and there is no feature. Few people can remember whether a drugstore is a specialized hall or a respected hall, a Yimin hall or a Yisheng hall.
In fact, the name of the pharmacy is the same as the name of the person. The most important thing is to distinguish yourself from others. Too much of the same thing can make people feel a little tacky. Most of today's pharmacies can't have a hundred years' history like Tong Ren Tang, and their names don't have to carry too many meanings, and their names don't have to be too serious and orthodox. Too eye-catching name, not suitable for the size of the pharmacy itself. In my opinion, the key to the name of the pharmacy is to get it right and have its own characteristics.
My wish is to open a small pharmacy, and I will use the name of Chinese medicine as the name of the store-"Ai Cao Guan". A very poetic and professional name. Compared with the names of Jianshengyuan and Yishengtang, I think my small pharmacy will definitely attract attention. At least, people can remember the name of this small pharmacy.
Of course, a good name is only the beginning, and only a good service can make the name of the pharmacy forever engraved in the hearts of consumers.
Another good harvest. Let's weigh the harvest this year. What? I'm not ready for the weight-
A steelyard: The weight belongs to the common people.
■ Wang Xianbo
In Luoyang, a city with a capital history of 13 dynasties, pharmacies spread all over the city like supermarkets, with a considerable number; However, from the perspective of scale and brand effect, most of them are girls who are "waiting for the word", shy and peaceful, and lack a grand "imperial power". However, the "One Scale Pharmacy" located in the middle section of Zhongzhou Road (the artery that runs through the urban area) in Luoyang City has won the favor of the general public with its loud store name and magnificent momentum.
The full name of the drugstore is "(Luoyang) Yicheng Pharmaceutical Co., Ltd.". The shop covers an area of nearly 1 1,000 square meters and adopts diversified business model. In addition to medicines, it also deals in medical equipment, health food, cosmetics, daily necessities, hardware and electrical appliances, etc. , with more than 4000 kinds of business. As a single pharmacy, she made full use of the altitude advantage of high-rise buildings and made a large plaque tens of meters long in a large area between the first floor and the second floor, which was clearly visible hundreds of meters away. The word "a steelyard" is even more striking, and people can't forget it at a glance. As a consumer, who doesn't have a steelyard in mind? However, the most important thing is to see if there is a "steelyard" in the hearts of merchants. If there is, everyone will flock to it; If not, everyone will naturally "stay at a respectful distance from others". It is precisely by grasping the consumer psychology of "pursuing high quality and low price" that the pharmacy was named "One Scale", which formed an advantage in name and brand building and won without fighting.
"There is a steelyard between heaven and earth, and the weight is common people." This may be the deep meaning behind the name of a large-scale pharmacy, and it is also an extraordinary place.
Please note that after a year of accumulation and transformation, it is time to accumulate and accumulate, and the business in the coming year must go up a storey still higher.
Ma Yinglong: Dragon and Horse Spirit
■ Chen Ming
Before entering any pharmacy in Ma Yinglong, people will first be attracted by the bright red signs "1582" and "Ma Yinglong". Many customers will ask curiously, "You mean the 1582 branch in Ma Yinglong?" Or "Ma Yinglong is a personal name, right?" Questions like that.
At this time, the shop assistants will tell the origin of the signboard of Ma Yinglong pharmacy: the history of Wuhan Ma Yinglong Pharmaceutical can be traced back to 1582 (the Wanli period of the Ming Dynasty). After years of painstaking research and development, Majintang in Dingzhou, Hebei Province, developed an eye drop with exquisite materials and wide indications, and often gave medicines to the poor free of charge, which spread the good name of "Dingzhou Eye Drops". During the Qianlong period of the Qing Dynasty, Ma Jiachuan officially put up the signboard of "Ma Yinglong Eye Ointment" (also known as Babao Eye Ointment) and opened branches all over the country, and the business was very prosperous. At the beginning of the 20th century, the southern ophthalmology market was opened, and the Ma family took Hankou as the management center of the southern ophthalmology market. Ma Qishan came to Wuhan with his ancestral pharmaceutical tools. Because of its great reputation and good reputation, Ma Yinglong Ophthalmology sells well in China and Southeast Asia, and has become one of the first four export enterprises in China.
Of course, most people now know that Ma Yinglong Pharmaceutical started from musk hemorrhoid cream. In fact, the birth of musk hemorrhoid ointment originated from Babao eye ointment. In the 1980s, due to the lack of medical care and medicine, some farmers inadvertently applied Babao eye ointment during the onset of hemorrhoids, but the effect was remarkable. After the news was fed back to the company, after research and development, the present Ma Yinglong Musk Hemorrhoids Cream was obtained. ...
Knowing the history of Ma Yinglong, customers have more confidence in this time-honored brand with a history of more than 400 years. Ma Yinglong Pharmacy takes "Dragon and Horse Spirit, Healthy Life" as its corporate purpose, takes improving human health as its own responsibility, and adheres to the operating principle of honesty and trustworthiness. In a short period of five years, it has become a leading enterprise in the pharmaceutical retail industry in Wuhan. I think this is a good store name, which will soon be deeply rooted in people's hearts and become the best proof of the brand.
Of course, we should be happy during the New Year, but don't forget that spring is also the season of sowing. What seeds should pharmacies sow-
Planting a good church: planting sincerity, faith and health.
■ Yang
There is a large chain drugstore in Dongtai, Jiangsu Province, with a distinctive name and a visual impact: sincerity, faith and health-a good church. I think the names of most pharmacies focus on providing drugs for customers and restoring health. A casual name will not give people too much impression, which also shows that the pharmacy owner has low cultural taste. Therefore, choosing a name that resonates is very particular, just like naming their newborn child. It can neither be popular nor similar, nor mysterious or understandable. So I think the name of this local chain drugstore is very meaningful, which means that the seeds sown in spring will be harvested in autumn.
After years of development, Zhongshan Hall has become a leader in the local drug retail market. Because it was transformed from a state-owned pharmaceutical company, the reliable product quality and this resounding signboard have long been accepted by the people.
It is not enough just to sow. If you want to sprout, you need irrigation from time to time. How about some puze-
Puze: Let Lipz lead the world.
■ Yu Ming
With the emergence of cheap supermarkets, another cheap pharmacy in Dongtai, Shandong Province was born, named Puze Pharmacy. The slogan put forward by the pharmacy is: serve the society and make the world better. The name of this store is quite consistent with the nature of the pharmacy, and it really took a lot of thought.
After several months of operation, Puze has been gradually accepted by the urban and rural people, and buying cheap drugs at Puze drugstore has become an inevitable choice for some elderly customers. I think, although there is still a distance from the famous shops, I am working hard. In line with Puze's management attitude, it will become a well-known brand in the eyes of ordinary people sooner or later.
In the new year, I wish you all a successful career and an equal with your boss. This drugstore is really pretentious-
Male prostitute: Sit in the row with the boss.
■ Yang Ze
This is a community pharmacy in a community in Jiaxing, Zhejiang. It is said that the name of "male prostitute drugstore" comes from the boss's nickname. "Male prostitute" is the boss's nickname. It is said that the boss looks like a rabbit, and adding "grandpa" is your respectful name. Among the pharmacies I have seen, such a name is really unique.
Warm drizzle
Ruihetang: Auspicious, gentle and elegant.
My pharmacy is called Ruihetang Pharmacy, which means good luck, good luck and good omen. And harmonious, gentle and peaceful, there is a sense of closeness! "Tang" sounds a little medicinal and elegant!
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Fu Kangyuan: Happiness and health are rolling in.
The pharmacy where I work is called "Fukangyuan Pharmacy". Our manager took great pains for this name, and even paid a Taoist priest to point out the maze. He said that the meaning of "Fukangyuan Pharmacy" is the source of happiness and health. Although the meaning is simple, it is catchy, so it is also famous here.
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Iraqi people: exchange my kindness for your sincerity.
My pharmacy name is Yiren Pharmacy, which means benevolence-oriented, plain and indifferent, and treat every patient with a kind heart! !
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