Which company is stronger, Xinhua Life Insurance or Taikang Life Insurance?

Xinhua Life Insurance, born in the same month of the same year and ranked fourth and fifth in the domestic life insurance market, has too many similarities with Taikang Life Insurance. However, there are great differences between the two companies in key listing decisions. \ x0d \ x0d \ Xinhua, which risked its life to go public, is still waiting for the approval of the regulatory authorities, while Taikang has no scruples about attacking the city. After a year and a half of planning, Taikang's premium income is comparable to Xinhua, and the number of branches even exceeds Xinhua. "We have already felt the threat of Taikang's step by step." A senior executive of Xinhua Life Insurance said. \x0d\\x0d\ Similarity and contention \x0d\\x0d\ Looking closely at the resumes of Xinhua and Taikang, there are many similarities: both of them are joint-stock professional life insurance companies registered in August 1996, initiated by more than 0 Chinese companies, and the recruitment of 4 foreign-funded institutions was completed in the second half of 2000. \ x0d \ x0d \ "Although there is no official announcement, our own employees compare with Taikang privately, because many of our branches are opened in the same place at the same time. The insurance industry is now mainly fighting for premium rankings. "A senior official of Xinhua News Agency said. \ x0d \ x0d \ Relevant data show that in 2000 and 200 1 year, the market share of Xinhua and Taikang was fixed at the fourth and fifth positions. As of 200 1, the total assets of Xinhua and Taikang were 5.67 billion and 5.36 billion respectively. \ x0d \ x0d \ In terms of premium income, Xinhua Life Insurance last year was nearly 2.3 billion, 600 million more than Taikang. Last year's premium development was not as fast as this year's, and this gap is not small. \ x0d \ x0d \ When explaining this reason, insiders said that Taikang was conservative in its operation, which was related to the style of Chen Dongsheng, the head of the family. "Taikang has always maintained a steady development strategy, and the recruitment of marketers is also very strict." \ x0d \ x0d \ and Hao, director of the insurance department of the Central University of Finance and Economics, believes that "Xinhua has made profits year after year, on the one hand, because the compulsory insurance it operates is a kind of insurance that makes money; In addition, in terms of market strategy, Xinhua contracted the front line in time after the investment-linked insurance boom, returned to the insurance standard, and focused on developing guaranteed insurance. " \ x0d \ x0d \ Also, "Xinhua's top management are all local talents, and they pay more attention to the social attributes of insurance, instead of introducing foreign experts and overemphasizing the technical attributes of insurance like other companies, because insurance is supported by social soil such as economy and culture." \x0d\\x0d\ That is, in the middle of 200 1 year, Xinhua and Taikang made a crucial decision for their respective development: Xinhua decided to strive for listing on domestic A-shares, while Taikang set the next two years as "development year" and vigorously expanded its branches. \ x0d \ x0d \ Tao are different but have similar meanings. The different decisions made by the two companies have drawn two completely different development paths in the past year and a half. In fact, Taikang attacked the city slightly and advanced step by step; Xinhua is on the eve of waiting for listing, and there are still many variables in its future fate.