(A) the relationship between enterprise goals and plans
Enterprise goal is the stage goal or ultimate goal of all production and business activities of an enterprise. ? Pyramid? The top level is the task and the overall goal of the enterprise. The overall goal is directly based on the selected task. Next, the strategic plan, sub-goals and action plan are derived from the overall goal. Strategic plans are usually made by senior management in an organization. Phased goals are more detailed and specific goals to be achieved within the framework of overall goals and strategic planning. Action plans can be associated with phased goals, overall goals, or both.
(ii) Target content
An enterprise often has many goals. Some may be related to the economy, while others may involve social, environmental or political aspects. Generally speaking, a successfully managed enterprise should include the following objectives:
(1) market target;
(2) technical improvement and development goals;
(3) the goal of improving productivity;
(4) material and monetary resources objectives;
(5) profit target;
(6) human resource objectives;
(7) the goal of giving full play to the enthusiasm of employees;
(8) Social responsibility goals.
(3) Problems that should be paid attention to when setting goals
1. The goal should be specific.
The common problem of general organizational goals is that the narrative is too general. Although the goals set should be flexible, they should be specific, such as: sales increased by 5% over the previous year? ,? By 1997, the market share should reach 15%? Wait a minute.
The more specific the high-level goals are, the simpler the process of organizing the grassroots to set goals is.
2. The goal should be measurable.
Like what? Increase the market share by 5% in the next planning year? This goal is measurable, which enables managers to measure the progress in a year and compare the actual performance with the expected goal;
3. The goal should not emphasize the activity, but the result.
4. The goal should be both practical and challenging.
(D) How to effectively set goals
1. Understand the purpose of the goal
Setting goals usually has two basic purposes:
(1) Create one? Shoot the target? ;
(2) Provide a network for making other goals and plans. The so-called network is the methods and steps used in the process of achieving the goal.
2. Correctly clarify the content of the goal
The content should be specific, but concise and have a clear time range.
3. Consistency of objectives
The top management of the organization must ensure that the objectives within the organization are consistent with the overall objectives.
4. Effective reward system
In the process of setting goals, we should pay attention to establishing corresponding reward and punishment system, and an effective reward and punishment system can promote the formulation and realization of goals.
Second, management by objectives.
At present, in the world, management by objectives has become an extremely useful method to set and manage objectives systematically. Management by objectives is a comprehensive management system, which combines many key management activities with systematic methods to consciously achieve organizational goals and personal goals.
(A) the process of management by objectives
Summarizing the successful experience of management by objectives in practice will make us better understand the importance of objectives in management. The process of target management and evaluation is as follows:
1. Initially set the highest level of goals.
The first step in setting goals is for top managers to determine what corporate goals, missions and more important goals they want to grasp in the future.
When setting goals, managers should also establish standards to measure the completion of goals. If the target can be assessed, the measurement standards such as sales, profit, percentage and cost standard should generally be formulated into the target.
2. Clarify the role of the organization
In the process of achieving the goal, the relationship between expected results and responsibilities is often ignored, which should be paid attention to. For example, when setting the goal of putting new products into production, the heads of research, sales and production departments must carefully coordinate their work.
3. Subordinate goal setting
After conveying the relevant overall goals, strategies and planning work premises to the subordinate supervisors, the superior leaders can start to set goals with them.
The role of superior leaders here is extremely important. The questions they should ask include: What contribution can you make? How can we improve your work and help improve mine at the same time? What are the obstacles? What has prevented you from reaching a higher level of performance? What changes can we make? How can I help you? Doing so can solve many problems that hinder performance, and can also absorb many constructive opinions from the experience and knowledge of subordinates.
Business plan template model essay 2 abstract
Food is the most important thing for the people, but in colleges and universities, the food in the school cafeteria has been complained by students. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. Now, people's living standards are constantly improving. For college students, a healthy and nutritious diet with moderate price is what they need. Therefore, it is my goal to open a restaurant with students as the consumer group near the school.
My dream of starting a business has existed for a long time, and I know something about the establishment and operation mode of restaurants. In addition, fund-raising, personnel recruitment and location selection are in progress.
Project overview
Project purpose: The meals in the campus canteen have been criticized by the school. It is a very profitable entrepreneurial project to run a moderately priced and diverse restaurant near the school.
Project Name: Cherry Orchid Restaurant
Nature: Provide breakfast, lunch, dinner, special cold drinks, casual dining and other student restaurants.
Construction site: Hefei University Town
Market analysis: What has been criticized by universities is the food in university canteens. The quality of college meals is not high, which only meets the problem of food and clothing for students, but the quality is far from the requirements of students, which has become a recognized problem. This restaurant is based on this. In order to improve the quality of college students' diet, it aims to provide low-cost, safe, high-quality and distinctive food for college students, and at the same time provide some work-study jobs for colleges and universities to help poor students complete their studies better.
Purpose: Healthy and nutritious, serving students and creating a special restaurant.
Scope of business: provide breakfast, lunch, dinner, special cold drinks and casual dining.
1. Breakfast is mainly southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices.
There are different Chinese and western dishes for lunch and dinner. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on.
3. Provide all kinds of meals, cold drinks and hot drinks all day.
Marketing: In the early stage of restaurant development, preferential marketing is adopted to attract students in various preferential ways, and publicity is carried out in colleges and universities to deepen students' impression of the restaurant and start the brand. At the same time, skilled chefs are hired to create all kinds of exquisite food. With the increase of frequent customers in restaurants, a solid customer relationship has been established.
Financial data: financial planning column
Registered amount:150,000 yuan
Financing method: I earn 50,000 yuan from my own work, 50,000 yuan from my family and 50,000 yuan from loans.
Organizational philosophy: special diet, smiling service.
Conclusion: Student restaurants are obviously different from traditional restaurants, and their distinctive management will be the main source of their profits. Taking the university town as the market, the consumer groups are concentrated, the consumption direction is stable, the flow of people is large, and the consumption potential is great, which is the main pillar of the restaurant. According to our market research and analysis, the market demand of our products exists and has certain competitiveness. I am a student-one of the largest customer groups, so I can better understand what products and services customers need. From these aspects, I should have a good chance to squeeze into the catering market.
Second management
(1) catering operators
***
accountability
1. owns the decision-making power of the restaurant, and has the right to appoint and dismiss the members of the restaurant.
2. Salary and holiday arrangement of restaurant staff
3. Warm hospitality, customer first, guarantee quality service, and strengthen the supervision of employees' service attitude.
4. Control the operation of the restaurant, strengthen the property management of the restaurant, and master and control the use of various items.
5. Strengthen communication and cooperation with each chef, provide guest opinions and improve food quality.
(2) Chefs in China
****
accountability
1. Make brunch every day to ensure the food quality.
2. Observe the work and rest schedule, have meals on time, do not leave without leave, and do not strike without reason, which will affect the operation of the restaurant.
3. Abide by the safety operation rules, use raw materials rationally, and save the consumption of water, electricity and gas.
4. Wear chef's special clothes at work, clean yourself up, don't smoke during work hours, and cook safely.
5. Try to create a special diet.
(3) Western chefs
****
accountability
Have the same responsibilities as chefs in China restaurants.
(4) Attendant (three persons)
*** *** ***
accountability
1. Smile and be polite.
2. Before the restaurant opens every day, tidy up the tables and chairs, keep the restaurant clean, and prepare all kinds of supplies to ensure the normal business of the restaurant.
3. After the guests arrive, arrange the guests to sit down in time and introduce the special diet of this restaurant.
4. Be polite to the guests, answer the guests' impersonal questions, pay attention to the guests' situation at any time, and try to be considerate of the guests.
5. If you encounter any problems that can't be solved at work, report to the restaurant manager in time and ask him to help you solve them.
6. After the guests leave, pay attention to whether there are leftovers. If there is, give it to the counter at once. Then, clear the table quickly and prepare for the next batch of guests.
7. Before coming off work, check whether the lights and windows in the work area are turned off and whether the power supply is cut off to ensure safety.
8. Establish good relations with employees, help each other and abide by the rules and regulations of the restaurant.
3. Research and development
(1) project application
Opening a restaurant requires an application and a business license. Get a mortgage loan in the bank and get start-up funds.
(2) Preparations before the opening of the restaurant
1. Leased premises
2. Decorate the restaurant with a natural and casual style and a modern atmosphere. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
3. Hire Chinese and Western chefs and sign contracts.
4. Contact raw material suppliers and sign cooperation contracts with them.
5. Hire work-study students as waiters, talk about wages, work hours, work content and sign labor contracts.
6. Carry out publicity activities in colleges and universities.
4. Industry and market
Dining room is a place to provide people with food and drinks, and it is indispensable in people's lives. With the continuous progress of life and the continuous development of economy, people's demand for food is no longer to fill their stomachs. Now people are pursuing clean, hygienic and distinctive restaurants. This restaurant was established on this basis. Moderate price, diverse choices, safety and hygiene, and smiling service are important conditions for the survival of our restaurant.
(A) the formation and development prospects of such restaurants
With the continuous integration of the world, more and more western restaurants have been established in China. College students are exposed to western culture and are curious about western food. Therefore, there is a certain market demand for restaurants like this, which mainly focus on Chinese food and supplemented by western food. As long as the price is reasonable, the taste is good and the restaurant has a unique style, there will definitely be higher profits.
(B) the restaurant is located (University Town) consumer market analysis
Hefei University Town is a place where colleges and universities in Hefei are concentrated, with large consumption and many Chinese restaurants, but few restaurants provide leisure places for students. So there will be a bigger market for student canteens. And because the price of this restaurant is moderate, it meets the consumption standards of most students.
(3) Overview of such restaurants that have been established.
1. Name: * * Restaurant
2. Date of establishment: * * * * * *.
3. Location: Hefei University Town
4. Advantage analysis: it has a long existence, regular guests and special lunches and dinners. At the time of opening, there were not many such restaurants, so they were very popular, in line with people's pursuit of novelty. And at that time, the price was cheap and the flavor was unique, which was highly sought after.
5. Introduction of main business items: lunch is Chinese food and dinner is western food.
6. Existing defects:
1. The style of the restaurant has not changed for a long time, and the types of food have hardly changed, which makes consumers feel nothing new.
2. Because the business is booming, the overall price has gone up, and the students are dissatisfied.
7. The competitive strategy of this restaurant
(a) do a good job in publicity and carry out various promotional activities.
1. Pre-publicity: large-scale, high-intensity, large investment. Post-publicity: pay attention to the existing customer relationship management, so as to carry out word-of-mouth marketing. Plan and organize specific activities regularly, and remind customers of their consumption awareness irregularly through activities.
2. Carry out targeted promotion strategies for holidays.
(2) Create the characteristics of this restaurant.
1. Never let your restaurant fall behind, but always keep an elegant style, keep up with the trend and the consumption habits and real needs of consumer groups; Your own restaurant provides food for teachers and students in colleges and universities. You should have this awareness-always in tune with campus life.
2. This is your restaurant. Every employee should have this sense of ownership, enthusiasm, initiative and affinity. A series of methods should be taken to keep employees aware of this at all times, so that every employee can be proud of his image as a restaurant representative.
Five marketing strategies
(1) Before determining the mode of operation, the restaurant will investigate and analyze the consumer groups and competitors, and formulate corresponding business strategies according to different situations:
1. Advantage promotion:
1. The operation of this restaurant has solved the problem of single taste of meals in the school canteen, and there is no need to worry that the hygiene of mobile stalls will not be guaranteed. It is as convenient and fast as the canteen, saving time.
At the same time, cold drinks, ice porridge and so on. Non-dinner is also provided, and free tea is provided.
Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in clean restaurants with good service attitude, so satisfactory service will also be a major feature of our store.
In addition, the school canteen has a clear meal time limit, and restaurants outside the school rarely sell breakfast, so our off-campus stores can easily seize this part of the market share lost because of the time difference, in other words, the market share generated by potential customers who want to eat some time before and after the meal.
The target of our restaurant's consumer group is college students. Therefore, green sanitation, unique meals and reasonable prices are our main advantages.
6. The structural style of this restaurant meets the aesthetic standards of students. Please refer to Annex I for details.
2. Services:
This restaurant advocates smiling service. As a member of a restaurant, restaurant managers and waiters need to smile and treat people sincerely. This restaurant has emphasized the specific requirements when recruiting chefs and waiters. Restaurant rules and regulations also have clear requirements.
3. Competitive strategy of double guarantee of quality and price
1, our restaurant emphasizes green life and healthy enjoyment of food. Therefore, the purchase requirements of raw materials are high, which is in line with the healthy diet of college students.
The consumer group of this restaurant is mostly students, so the price will try to meet the consumer demand of students.
4. Campus advertising
(1) Pre-funded activities organized by students, in which restaurants were promoted to make them famous and attract customers.
(2) When we have a certain customer base, we will take various preferential ways to retain customers. Of course, this is done on the premise of profit.
(B) the establishment of a business model
1. Our restaurant provides free tea and fresh soup. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods (such as steaming, which is a common rice practice in southern restaurants) to make the taste different from that of competitors, give customers more discounts and attract more customers.
2. Our restaurant provides couples packages such as barbecue cold drinks and eight-treasure rice, which will also become a major feature of our restaurant due to the vacancy of casual diet.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate.
4. The restaurant will also provide food delivery service at an appropriate time and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and a separate order requires a certain delivery fee, which has another advantage. If someone wants to place an order, in order not to pay the delivery fee, they will pull the other two orders, which will also increase sales.
5. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
7. Make a customer feedback form. In the service, employees are strictly required to establish the concept of customer first and listen to customers' opinions carefully. Carry out customer satisfaction to the end. Establish the concept that customer satisfaction is satisfaction, and always think of customers.
6. Market objectives
(A) the market process and objectives
half a year
Slowly attract customers and strive to recover the initial investment within six months. Improve visibility and reputation; Actively carry out market research, strive to develop new catering products, and save money for the further development of restaurants.
It's been two years.
Further improve the management system of the restaurant, determine its own brand diet, and launch various activities one after another, further increasing the number of regular customers. Restaurant management has entered a stable and good state.
five years
After the operation is stable, we can consider expanding our business, expanding the scope of restaurants, looking for new business premises, doing chain operations, and gradually building our own brands, so that we can develop into a catering industry that provides food for students.
Seven risks and countermeasures
(1) Financial aspects
In order to prevent the slow recovery of funds and the break of the capital chain, it is necessary to reserve funds, and a certain amount of funds must be reserved for the opening capital of150 thousand yuan.
(2) Resources
The raw materials of this restaurant are mainly fruits, vegetables, beans and fungi, and it is the most popular green natural pollution-free food at present. In particular, this restaurant is mainly based on green food, and it needs professional knowledge and technical input in the selection of raw materials, which is conducive to purchasing fresh, natural and pollution-free green food. Therefore, it is necessary to establish long-term friendly and cooperative relations with raw material suppliers.
(3) commercial aspects
When the restaurant is open for a long time, customers will be tired of the restaurant's diet and the unchanging style of the restaurant. Then, it is necessary to change the dishes in time and change the style of the restaurant with certain funds.
(4) management
1. In order to prevent the chef from resigning, the restaurant manager should know something about the restaurant's specialties and hire another chef to invent new specialties in time.
At the same time, the restaurant manager needs to get along with the chefs and waiters in the restaurant, give them rich rewards, listen to their opinions in time and improve their management methods.
(5) Other aspects.
With the development of the world, large foreign catering enterprises have entered China, and international brands have entered the China market faster and faster, which will definitely bring great impact to the catering industry in China. The competition in the catering industry is fierce, especially the fast food chain stores from abroad, such as KFC and McDonald's, occupy a large market share in the fast food industry in China. Therefore, being good at innovation and learning is the foundation for the long-term survival of restaurants.
8. Financial plan
1. Cash flow statement
1. The initial expenses mainly include: venue rental fee (30,000), application fee for catering hygiene license and other documents, venue decoration fee (5,000), kitchen utensils purchase fee, infrastructure fee (5,000) and so on.
3. The costs in the operation stage mainly include: personnel salaries, materials procurement expenses, venue rental expenses, taxes, water and electricity fuel expenses, fixed capital, depreciation expenses, miscellaneous expenses, etc. (estimated at 70,000)
4. The remaining 40,000 yuan is used as the principal of the restaurant in case of various emergencies.
2. Estimated income statement (income from main business)
According to the budget analysis and investigation, the market capacity can be preliminarily determined, and the total daily turnover is roughly estimated to be about 1500 yuan, with a yield of 30% and a gross profit of 1000 yuan. It can be calculated that the payback period of investment is about three months.
Business Plan Template Model Text 3 Project Name: Three-dimensional Polyculture of Fish, Duck and Chicken
Project location: xxx village
Total investment: 654.38 million yuan.
I. Background of Project Construction
Under the constant guidance and encouragement of the Organization Department of Yuxian County Party Committee for college student village officials to take root at the grassroots level, innovate and start businesses, and under the correct leadership and careful guidance of Shangshe Town Party Committee and Government, we will give full play to our professional advantages and combine local conditions to guide farmers to actively start businesses and increase income, and build a three-dimensional polyculture center for fish, ducks and chickens.
Second, the project economic and social necessity evaluation
Lin Qiu village is a traditional agricultural village, with more surplus labor. Due to the low planting yield and the special geographical location of Xiaogang Village, a large number of laborers go out to work. How to break this bottleneck and increase farmers' income in the important period of strategic adjustment of rural economic structure and rural industrial structure has become a difficult problem at present.
People in Lin Qiu Village have traditional farming habits, and their enthusiasm for farming is very high. However, due to the single variety, primitive production, backward technology, inadequate epidemic prevention work, low survival rate and even a large number of fish and ducks died, which caused huge economic losses to farmers and seriously hit their enthusiasm for breeding. In addition, the small scale of farming has not brought due economic benefits to farmers, so it is urgent to really increase farmers' farming income and solve the employment problem of rural surplus labor.
Third, the market demand analysis and forecast
Aquatic products and poultry, as daily consumer goods, have huge market demand space. Dining tables, hotels, hotels and other places are full of charm. Fish, duck and chicken farming breeds huge business opportunities. With the continuous improvement of people's living standards, consumer demand will rise linearly year by year, and the market prospect is promising.
Based on reality, focusing on the regional position and market characteristics of Yuxian. Nowadays, most of the fish, ducks and chickens in the local market are supplied by foreign farmers, and the transportation cost accounts for a large part of the product cost, which greatly improves the market price of the product. Moreover, consumers generally complain about the low quality of products, and consumers are more willing to buy local native products. Therefore, high-quality soil special aquaculture has great development potential and prospect in our county.
Four. Content and scale of project construction
1, scale
The water area of the farm is about 23 mu, and the mountain area is about 40 mu. The structure of the farm is reasonable and suitable for the development of three-dimensional aquaculture. The overall plan is to polyculture 40,000 fish, 0/10,000 meat ducks and 0/10,000 local chickens.
2. Specific construction contents
(1) Farm reconstruction
The regulation of river tributaries and the construction of drainage diversion are initially planned to be four major aquaculture areas, with an estimated investment of 1 10,000 yuan.
(2) Construction of feeding shed
Initially build 6 duck houses, 4 chicken houses and 4 seedling houses, with a first-phase investment of 1, 50,000 yuan.
(3) Other expenses
Forage planting fee is 2,000 yuan, chicken, duck and fish fry is 6,000 yuan, feed fee is 40,000 yuan, epidemic prevention fee is 6,000 yuan, river branch contracting fee is 8,000 yuan/year, nursing place rental fee is 3,000 yuan/year, and daily expenses are 1000 yuan, totaling 70,000 yuan and 50,000 yuan.
Total initial investment: more than 654.38 million yuan.
Verb (abbreviation of verb) project investment benefit analysis
The income of each duck is 5 yuan. According to the survival rate of 85%, the income of each batch of ducks is 4200 yuan, and the income of five batches a year is 2 1 000 yuan.
Income per chicken. In 5 yuan, according to the survival rate of 85%, it is estimated that the income of each batch of chickens is 6,200 yuan, and the income of two batches a year is 1.24 million yuan.
It is estimated that the income from fish farming is 30 thousand yuan.
Estimated total income: 50,000-30,000 yuan.
Sources of funds for intransitive verbs
The farm is a joint venture with villagers, with an individual investment of 40 thousand yuan, in order to make the farm embark on a formal, better and faster development as soon as possible. 60 thousand yuan is urgently needed, and I hope the superior leaders will give policy and financial support.
To sum up, this project has the advantages of less investment, quick effect, strong risk resistance, scientific rationality and feasibility. The investment can be recovered in the third year of project implementation, and more importantly, it can play an exemplary role, guide a way to get rich, stimulate the enthusiasm of villagers for innovation and entrepreneurship, and show the pragmatic spirit of college student village officials in our county to take root in the grassroots and serve the countryside.
I recommend it carefully.