In medical soft writing, you should write what you want people to see, such as the name of the hospital, the characteristics of treatment, and so-and-so experts. If you don't mention this, it's not called soft writing, it's called popular science. Break up what you want to say and rub it quietly, so that people can't see it is soft at a glance. First of all, medical soft articles should be popular science to arouse people's interest in reading, and then take out marketing materials. After all, the ultimate goal of soft writing is to bring more visits and consumption to hospitals.
Key points of medical soft writing
1. The title should be magnetic.
The so-called title "magnetic" means that the title of medical soft articles should be innovative, and the novel title is attractive and can attract users to click. In addition, the title should contain keywords, so that readers can know what the author wants to express at a glance. Including keywords in the title is also for SEO optimization and long-term ranking. Of course, this kind of soft text limited to your own website must be controllable, and it can be further guided after traffic.
2. The content should be easy to understand.
Medical soft articles are for patients. Don't have too many technical terms. Try to use vernacular. If you can have a story, it will be easier to read and make your ideas unconsciously accepted by readers. Depending on the audience and the media, it can be written in the first person or in the third person. For example, the doctor's own blog writes about the patient's condition and the effect after treatment in the doctor's tone, so that the medical soft articles written in the third person are easy to be accepted by patients. If a medical soft article is read for a long time, the patient does not know what the author wants to express, which can be described as a failed soft article.
3. The hardness should be moderate but not too soft.
Medical soft articles need to convince the audience and attract patients, so emotional soft articles that are too soft are not suitable for medical soft articles. Medical soft articles are usually news soft articles, which make people mistakenly think that they are news reports. Typical cases can refer to melatonin. For example, the words XXX expert organization and XXX scientist are more suitable for medical soft articles to attract patients.
Yao Jie's soft articles on science and technology medical care are not the accumulation of materials, but the target of communication is the general audience, not industry experts, so their words are required to be easy to understand, and the expression should be from shallow to deep, from deep to deep.
Every time you write a soft article, you should consider that these things can be done, and collect materials for combination. Sometimes the content of medical soft articles will change from different angles, so the accumulation of materials is very important at ordinary times.
It's not that I can't do it well, I just don't do it with my heart! The most important thing in writing medical soft articles is "attentively", being diligent in thinking and good at recording, so it is very important to prepare a notebook for yourself. Good ideas come from the light of thinking.