Recently, a woman in Xi, Shaanxi released a video to vomit. When eating at the Banu Hotpot Restaurant in Seg Shopping Mall, a potato chip with a price of 18 yuan was only five thin slices. "Your potatoes are really unaffordable and expensive."
For customers' questions and inquiries, the staff of Banuxi Ansege Store said that all five potatoes are selenium-enriched potatoes, which are different from ordinary potato chips and contain many trace elements. "They are all priced according to the actual situation."
After the incident broke out, netizens spit out the food intake of Banu hot pot in the comment area. Some netizens said: "A little more selenium-enriched potatoes will cost 5 yuan a catty. Do these five pieces weigh three kilograms? " "Banu is really expensive, the per capita income is almost 200, and there is still not enough to eat." "His family doesn't have much hairy belly."
However, on February 23rd, @ Banu beef omasum hotpot issued an apology statement on the dispute of "Hotpot Restaurant 18 yuan 5 pieces of potatoes".
According to the statement, a customer of Xi 'an was eating in a store, and due to management mistakes, the customer misunderstood the weight of potatoes. There are only five selenium-enriched potatoes 18 yuan in the online news video, which is actually a small number. The price of Xi 'an Store is 9 yuan.
Selenium-enriched potatoes "currently have more 3 yuan per catty"
As can be seen from the video released by the customer, the potato ordered by the woman is packed in a bowl with five pieces piled around it. The thickness is neither too thick nor too thin. In terms of quantity, these five potatoes add up to half the size of a potato.
In addition, there is a label on the bowl, which reads "Selenium-enriched potatoes, planted in selenium-enriched soil in cooperation with Dr. Liu Jie, rich in selenium, blanched for 5 minutes".
In response to people's concerns, Liu Jie responded by saying that she cooperated exclusively with Banu Maodu Hotpot Restaurant, and all the potatoes in the store were supplied by them. The selenium content of this potato variety is several hundred times that of ordinary potato, and the investment cost from breeding to planting is high. The selenium content of the potatoes they developed meets the national standards.
Liu Jie also said that the price of potatoes in hot pot restaurants has nothing to do with him, and he can't control the store's pricing. "Their pricing has nothing to do with us, it is someone else's business, and we can't control it."
According to public information, Liu Jie is an associate professor of China Agricultural University, the host of the national regional trial of potato varieties, and is known as Dr. Potato. He founded a potato planting company called Song Hua Seed Industry. According to the company's disclosure in May 2022, in 20021year, the selenium-enriched potatoes specially used for rinsing in Song Hua were approved by Banu beef omasum hotpot and began to be listed and supplied in the whole country.
In addition, according to the newspaper reported on the 22nd, according to the exposed video and Banu hot pot, the price of a catty of selenium-enriched potatoes is about 18 yuan, and a catty is about 36 yuan. According to the supplier of selenium-enriched potatoes in Banu Hot Pot-the person in charge of the sales of commercial potatoes in Song Hua Seed Industry, the price of selenium-enriched potatoes is more than twice that of ordinary potatoes, "currently above 3 yuan". The price of selenium-enriched potatoes on e-commerce platform: the unit price per catty did not exceed that of 5 yuan.
Media comment: Banu Hotpot, you are inflated.
For the "high-priced potatoes", some media commented that the gross profit margin of hot pot restaurant ingredients is well known. But there is a limit to making money. In addition, the state requires merchants to clearly mark the price when selling goods. A potato 18 yuan. What is the unit of measurement of this "share"? Is the consumer informed of the actual net weight? How about more sincerity and less routine?
Banu Hot Pot is quite famous in the industry, and there are many branches all over the country. It is said that its performance is not bad, and it is necessary to "openly challenge someone to fish". But to tell the truth, five potatoes are 18 yuan, Banu, you are really bloated.
In addition, China Market Supervision newspaper pointed out that some merchants used "selenium" as a gimmick to raise the price of dishes. Key words such as import and rarity are a standard, and even ordinary ingredients can be transformed into "palace jade wine". 15 potatoes in 8 yuan, where did you get the confidence at such an expensive price? If it is true strength, as long as the price is reasonable, it will not cause criticism. However, indicators such as "selenium-enriched" and trace elements are difficult to detect, and it is difficult for merchants to convince consumers by using this as a gimmick to raise prices.
"China Market Supervision News" further stated that unclear labeling of net content was another reason for consumers' dissatisfaction. The menu only indicates the name and pictures of the dishes, but does not indicate the net content of the dishes. If consumers forget to ask when ordering, they may receive dishes that are not in the expected quantity. Too much food will lead to waste, and too little food will easily lead to consumer dissatisfaction, which will bring trouble to both merchants and consumers.
Although pricing is a market behavior, it should also be based on laws and regulations and should not be arbitrary. On the one hand, there is supervision by the regulatory authorities, and on the other hand, there is consumer judgment at any time. If you try to fool consumers, you will end up "reaping the consequences".
The unit price of Banukou exceeds that of Haidilao.
According to the report of "China Business News" on 202 1, in 200 1, Du opened the first Banu beef omasum hotpot in Anyang, Henan Province, thus creating the category of beef omasum hotpot.
In 2003, Banu's concept of green and healthy hot pot attracted media attention. Since then, Banu has been very popular, and customers began to line up for meals.
At the end of 2008, Banu formulated a five-year development strategy and decided to attack the provincial capital, make a national appearance and meet Haidilao. As a latecomer, Banu inevitably learned about Haidilao. Apart from shoeshine and manicure, all the services he can think of are basically dry goods, but the effect is not ideal, which prompted Du to start to reflect.
20 12, Du made a detailed and comprehensive investigation on the market situation of Banu. Through the results of this investigation, Du is even more convinced that there is no way out by blindly following the sea bottom fishing, and we must find the difference between it and the sea bottom fishing, and this difference must also be a product.
Subsequently, Banu simply deleted all the services that imitated Haidilao, such as sending glasses cloth and dancing noodles. Focus on products, reorganize products, strive to create the product characteristics of Banu, and comprehensively recreate products around differences.
After the iterative upgrade of the product, by 20 14, the unit price of Banu has exceeded that of Haidilao, and the serving rate has also exceeded that of Haidilao. At this stage, Banu caught up with Haidilao, and Du also formed his own relatively complete business philosophy at this time.
According to the interface news 202 1, in terms of customer unit price, Banu mainly takes the middle and high-end route, and its customer unit prices in Beijing and Zhengzhou are 17 1 yuan, 13 1 yuan respectively; In contrast, according to the annual report of Haidilao, its unit price in 2020 is 1 10. 1 yuan.
According to the company official website, at present, Banu has 85 direct stores, 3 central kitchens and 1 bottom material processing plants, with more than 7,000 employees!