Eating radio, as its name implies, is "eating live", which originated in South Korea. After becoming popular in South Korea, many domestic anchors also broadcast live videos of their meals on the live broadcast platform. Many bloggers mainly attract traffic under the guise of "big stomach king" and make money by eating live broadcasts. Internet celebrities, who eat and broadcast, have become the focus of fans' attention, and their popularity is also related to the audience's boredom and lack of goodwill.
In August 2020, under the "one-paper ban", due to the adverse effects of vomiting, fake eating and food waste, the content of eating and broadcasting was rectified.
Subsequently, all related videos were removed from the platform at the first time. The "big stomach kings" full of desire for survival began to change their names. Some people began to try to transform, some left their jobs, and some were fired.
In fact, Big Stomach King is just a small branch of food anchors, such as food shops and food tutorials, which also belong to the field of food video entrepreneurship. What the central media refutes and attacks is actually only a small branch of it, and it cannot represent the whole food live broadcast industry or the food live broadcast industry.
After the reorganization of the Big Stomach King, some food accounts with strong personal attributes stand out. It is important to maintain personal attributes, but now short video food is rich in content and fierce in competition, and users' preferences are hard to ponder. Creators still need to maintain a certain creative output in order to maintain their advantages.