Marketing plan template article 1 1, "Caring for children to achieve the future"
The interactive activities jointly organized by xx car and large community attracted many children in the community to participate actively. With the help of teachers and parents, the children drew their favorite xx car-"My favorite xx children's painting tour". Give full play to children's imagination and enthusiasm for cars.
Second, "the taste of life is extraordinary."
"xx Quality Life Noble Night", together with the owners, * * * learn extraordinary things, taste life, and * * * share quality life to bring success and joy. Cars, wine, Latin performances and various exhibits are mixed together, bringing a beautiful event. Share extraordinary moments, pass on quality life, share xx quality life with the majority of owners, and bring success and joy.
Third, "test drive to realize dreams"
Xx perfect driving sharing activity, X-day deep test drive treasure hunting experience from Conghua Road, allowing customers to experience vehicle performance while adding more relaxed elements. During the period, all kinds of road experiences of urban roads, expressways, highway sections and township roads make you fully appreciate the fun of driving in xx. The destination of this ride is Baoqu Rose Garden, and the fragrance of the rose garden adds a bit of warm and romantic fun to this trip.
Fourth, "Wonderful movies and your * * * awards"
A variety of cinema blockbusters were shown, which was liked and welcomed by the owners of the community. Open movies bring a warm feeling to everyone. Although it is not as shocking as the cinema, it brings more memories and the fun of watching it with the family.
Verb (abbreviation of verb) public lecture on automobile safety
The host and guests turn professional automobile knowledge into real cases that are easily accepted and understood, and pass them on to the owners to correct the mistakes that drivers and passengers often make in their daily lives. Face-to-face contact with car owners and bringing them a safe car life concept is to advocate that car owners can enjoy the fun of cars and live a safe car life at the same time. The activity combines interesting safety games with intuitive live demonstrations, and vividly conveys boring safety knowledge to everyone in the activity.
During the activity, many customers experienced the essence of xx brand "breaking through technology and pursuing Excellence", and at the same time brought rich and colorful cultural life to the community, inherited the dignity of xx, and brought more customers distinguished enjoyment.
Model article 2 of marketing plan template 1. Project name: Ecological pig raising
Second, the market analysis
Environmental analysis
With the rapid development of domestic economy and the substantial improvement of people's living standards, people's requirements for food hygiene and safety are getting higher and higher, which requires the food industry to provide higher quality green food. It is conceivable that in the near future, ecology, environmental protection, green and organic will be the best words to describe agricultural products. Pork is the main character on the dining table of China people, and it has an irreplaceable position. It occupies an absolute high position in the food market and menu collocation.
Consumer analysis
In recent years, the demand for ecological pork in China market is increasing every year, especially with the improvement of consumers' awareness of food safety and the emphasis on healthy eating. It can be speculated that ecological pork will have great market advantages and prospects in the market supply for a long time to come.
Third, strategic planning-market positioning planning
(A) market segmentation
Pork is the main meat food for most people in China, and it has a strong consumer market in China. With the improvement of income level, people pay more and more attention to health, and the requirements for food safety, environmental protection and nutritional value are getting higher and higher. Consumers are afraid to eat animals with hormones and poisonous plants, so there is a strong demand for food safety. In the food industry, the investment value and commercial value of raising pigs are high.
(B) Target market selection
Only by returning to nature, using modern high technology, adopting natural and ecological feeding methods and pursuing low-to-medium growth rate instead of high growth rate can we obtain high-quality pork. Take the high-end route and produce pork that ordinary people can afford to eat with peace of mind.
(3) Market positioning
Pollution-free hormone-free green pork
Fourth, marketing mix strategy.
Product positioning: pollution-free and hormone-free green pork
Pricing: According to the cost, it is definitely more expensive than ordinary pork.
Verb (abbreviation of verb) channel strategy
1. Cooperate with large supermarkets, and have special signs in the fresh food area for personnel publicity.
2. The company set up a store in the city's high-end vegetable market, with special signs and storefront design.
3. Promote and sell the company's products online, mainly to publicize our ideas and show pictures.
4. Customers go to the breeding factory to choose and buy in person.
Sixth, the promotion strategy.
The advertising theme is determined as "ecological meat, healthy meat and delicious meat", and health is highlighted as much as possible in communication.
Pork.
Seven, return on investment analysis
Our profits mainly come from:
1, seedling supply profit.
2, pig sales profit
3. Retail store sales profit.
4, unified purchase and marketing commission, price difference.
Eight. Risk analysis
Any investment project has risks, especially aquaculture, because it involves many factors and is influenced by many conditions. In terms of capital investment.
As far as market risk is concerned. The market risk of pig industry is very high. First, the fluctuation of pig price is still large, which directly affects economic benefits. Thirdly, feeding costs include labor costs, feed and other means of production costs. Finally, the risk of epidemic diseases, especially the risk of major infectious diseases, will pose a devastating blow to the pig industry. All these, as long as we improve the production level, reduce the production risk, start from two aspects of feeding technology and epidemic prevention, continuously improve the sow reproduction rate and feed utilization rate, and take comprehensive measures to reduce morbidity and mortality; At the same time, strengthening accounting, improving the level of intensive management, strengthening environmental protection and comprehensively applying ecological farming will greatly reduce various risks and improve economic benefits.
Marketing plan template model Article 3 I. Activity objectives:
In order to establish the concept of "health first", cultivate lifelong sports consciousness, improve students' self-care, hands-on and brain-thinking abilities, and enhance their sense of teamwork and self-confidence, our school has launched a game competition that combines self-care, fun games and sports.
1, with the help of activities, cultivate self-care ability and hands-on brain ability.
2. Participate in activities in the form of group cooperation, so that students can feel the fun of communication and cooperation with others.
3. Cultivate students' practical experience and teamwork spirit.
4. Cultivate students' habit of taking an active part in physical exercise, and improve their physical fitness and health level.
Second, the activity time: Sunday afternoon
Three. Competition events and categories:
1. Competition:
Grade one: Hula hoop relay-wearing a red scarf, folding clothes-skipping rope relay-Qi Xin moves forward together.
2. Competition rules:
(1) Each class will be divided into groups, and all the checkpoints will be completed at the designated place.
(2) The competition is conducted in the form of timing. Take the referee's whistle as the command.
(3) Each group of first-year students will pass through the hula hoop in the shortest time from the starting line (from the beginning of the transfer to the end of the queue, students must hold hands and keep their hands in hand during the transfer)-Wear a red scarf to fold clothes (put the red scarf on themselves first, then fold the clothes in front of them)-Skipping relay (the first student runs forward and releases the skipping rope).
(4) Take the last student crossing the finish line as the standard, end the time, and the cumulative result of crossing the time is the score of this group.
3. Precautions:
(1) Strictly abide by the rules of the game. Any violation will be regarded as waiver, and you will quit the competition regardless of time.
(2) No running during the competition, and pay attention to safety.
Parents should pay attention to taking their children to do exercises at home and strive to make their children achieve excellent results in the self-care ability competition.
With the continuous improvement of people's living standards, the requirements for the quality of agricultural products are getting higher and higher, and high quality and good price are becoming a new consumption trend. In order to realize agricultural efficiency, we must realize the high-quality agricultural products and implement the high-yield and high-efficiency strategy of "high quality and good price". Introduce it. Cultivating and popularizing high-quality agricultural products is an important product marketing strategy to seize the market. Eliminate inferior varieties and backward production technology, fight a quality turnaround, win by quality, and make a fortune by Excellence.
First, low-cost strategy.
Price is the magic weapon of market competition. The lower the price of agricultural products with the same quality, the stronger the competitiveness. Production cost is the basis of price. Only by reducing costs can the strategy of price competition be implemented. To enhance market competitiveness, we must implement the strategy of "low cost and low price". Leading new technologies. New varieties. New technology. New machine. Reduce the input of production cost and improve the output rate; It is necessary to implement large-scale and intensive management of agricultural products, strive to reduce the production cost of unit products, support low prices with low costs, and seek economic benefits.
Second, the big market strategy
The sales of agricultural products should be based on the local market, pay attention to the surrounding markets, focus on the big markets at home and abroad, seek sales space, open up blank markets and seize big markets. To develop agricultural products market, we should establish the concept of big market, implement product marketing strategy, determine the sales area of products, and produce marketable products according to the consumption habits of sales areas.
Third, multi-variety strategy.
The diversification of consumption demand of agricultural products determines the diversification of production varieties. A product should not only have multiple qualities, but also have multiple specifications. Introduce it. Develop and promote a number of well-known brands. Very special. Very good. New. Rare varieties, with new varieties, guide new demand and open up new markets. According to the market demand and customer requirements, the production is marketable. Products of various specifications, such as crabs producing large crabs and watermelons producing small melons. It is necessary to implement "multiple varieties". Multi-specification. Small batch. Large-scale "strategy, to meet multi-level consumer demand, all-round development of the market, to resolve market risks, improve comprehensive benefits.
Marketing Plan Template Model Article 5 Plan Purpose
Taking advantage of the opportunity of celebration, taking community public welfare activities as the main axis, and with the help of the issuance of Long March health cards and the media, a positive and relatively complete concept of "Long March Hospital" has been formed among urban residents.
Planning purpose
First of all, it will improve the popularity and recognition of Changzheng Hospital; Secondly, it will give residents an overall impression that hospitals often have a sense of social responsibility; Third, it will increase the number of target customers who come to Changzheng Hospital.
activity theme
* * * Celebrate your birthday * * * Enjoy your health.
Host unit
Health Bureau, Civil Affairs Bureau, Education Bureau, Disabled Persons' Federation and Youth League Committee
organizer
Huaibei changzheng hospital
Joint organizer
xxx
Activity settings
1. Celebrate the country's prosperity and wish the whole people health ——20xx "Health Card with China * * *" was released in Changzheng Hospital.
Carry out the activity of "Celebrating the country's prosperity and wishing the whole people health", and put forward that people born on 10/day should celebrate with the country, so as to stimulate patriotic enthusiasm, strengthen health awareness and enthusiastically promote the quality improvement of the whole people. During the activity, 60 volunteers "Huaibei Health Ambassadors" were recruited to participate in community health construction, health assistance for poor patients, health publicity and education and other public welfare activities.
1. Make a health card for students born in "China * * *" and distribute it to residents born in the urban area 10/0/day for free. The core service circle area will be relaxed to residents born in 10.
2. Enjoy the contents of "Health Card with China * * *":
● This card is valid for 20xx years 10 years 10 months 1-20xx years on September 30th.
● The face value of the card is 60 yuan. The cardholder's first visit to Changzheng Hospital for medical treatment or physical examination (including 60 yuan) is free. If the face value of 60 yuan card exceeds RMB 60 10 yuan, you can enjoy a 40% discount on the excess.
● Cardholders can enjoy a 20% discount for repeated consumption in Changzheng Hospital and a 60% discount for "Health Ambassadors".
● Cardholders are exempt from registration fees and medical treatment fees for general outpatient clinics.
● Non-cardholder patients who come for physical examination or medical treatment on June 10 also enjoy a 20% discount.
3. Publish card donation information through media reports, banners, community bulletin boards, and issuing small national flags. Huaibei residents, including long-term residents from other places, collect them at the Long March Hospital, community activity points and neighborhood committees with their identity cards. The card issuing time is as of June 10, 3 1.
4. This card is only used by cardholders, and other cards are invalid.
Second, welcome, love shines on people's livelihood-360 love broadcasts of Long March Hospital
Launch the activity of "Happy Welcome, Love People's Livelihood", provide help to some poor groups and some groups worthy of attention, reflect social responsibility, and contribute to building a harmonious society.
1. The joint unit recommended 60 poor disabled people, 60 poor elderly people, 60 poor patients with chronic diseases, 60 excellent teachers, 60 excellent volunteers and 60 excellent taxi drivers, and made a series of follow-up reports on their love, which not only celebrated the prosperity of the country, but also caused the society to pay attention to people who needed attention from a healthy perspective. The Long March Hospital presented the "Motherland 60 Love Card" to the selected personnel.
2. Enjoy the content of "Motherland 60 Love Card":
● This card is valid for 20xx years 10 years 10 months 1-20xx years on September 30th.
● Cardholder's physical examination is free 1 time (value 220 yuan) (specific items can be set by the hospital).
● Cardholders are exempt from registration fees and diagnosis fees for general outpatient clinics.
● Cardholders enjoy free health consultation in Changzheng Hospital, and critically ill patients enjoy regular inspection service and rehabilitation nursing guidance in Changzheng Hospital, and poor critically ill patients enjoy free treatment.
● Cardholders who come to the hospital for the first time are free of charge below 60 yuan (including 60 yuan) and enjoy a 40% discount above 60 yuan.
● Cardholders can enjoy a 40% discount for repeated consumption in Changzheng Hospital.
3. At the card presentation ceremony, the organizer will present cards to delegates and counterpart departments who wish to be selected.
4. The exclusive love card of this card is only used by the cardholder, and the others are invalid; Take good care of this card. If it is lost, it should be reissued at Changzheng Hospital in time.
Third, the community trip of "building a healthy community and creating a healthy family"-Long March Hospital practiced the Huaibei National Health Campaign.
Carry out the activity of "building healthy communities and healthy families", select n communities in the core circle to cooperate and sign the "* * * Plan for Building Healthy Communities". Long March Hospital will cooperate with communities to build n "healthy families" in each community during the year.
1, a 30-day community tour, led by the Health Bureau and implemented by Changzheng Hospital. Teams should form a battle, pay attention to the atmosphere at the scene, and create momentum.
2. Cooperate with community neighborhood committees to arrange activities, and each community will have 2-3 days of activities.
3. For details of the activities, please refer to the plan of "Building a Healthy Community and Building a Healthy Family".
Activities to prepare
1. First, contact the liaison offices to negotiate and implement the comprehensive cooperation between the co-organizers and the neighborhood committees.
2. Communicate with the physical examination center and various departments about the activities, determine the list of participants and medical instruments and equipment, and make preparations for reception in the hospital (including telephone, front desk and department).
3. Planning, language and other propaganda slogans.
4, formulate specific implementation work plan, work to people.
5. Design and make health cards, hospital leaflets, activity publicity materials and health forms, prepare various activities, contact the company to hang banners, and arrange venues (hospital and community activities).
6. Determine the activities and participants two days in advance, and confirm that the participants attend the meeting as scheduled.
Activity principle
1, set up a physical examination expert group, limit the number of participants, and all medical staff participating in the physical examination should provide consistent services to ensure the quality of services.
2, the physical examination doctor can only give the corresponding treatment plan, and may not force patients to our hospital for treatment.
3. Preferential service or free service, don't cut corners because of fee reduction and exemption, and be a public welfare brand.
4. The price is transparent, so that all participants who come to the hospital can see the price and preferential margin of each medical examination item and treatment item.
5, do a good job of security and confidentiality, to protect the privacy of patients.
Activity budget
1, 20xx "Celebrating Health Card with China * * *" and 360 "Motherland 60 Love Card" have a total book value of about 500,000 yuan, and the actual expenditure is the preferential amount for those who come to see a doctor, and the actual expenditure is the business card printing fee;
2, design and production, data printing, banner publishing and website layout and other expenses;
3, joint unit personnel incentive fees, joint unit personnel catering subsidies, etc. ;
4, activity planning and implementation assistance costs;
5. The traffic is unpredictable.
Activity expectation
1, media reports, characteristic health cards, substantial discounts, neighborhood mobilization, community and on-site activities, this three-dimensional collaborative promotion can have a great sensation effect and improve the popularity of Changzheng Hospital. It is estimated that the core area will reach 20%, and other urban areas will reach 5% on average.
2. The activities led by departments and media have strong public welfare and high credibility, which is conducive to the establishment of the overall image of the Long March Hospital.
3, health card, preferential policies will attract many target customers to come to the hospital, or get a card, or see a doctor, or see a doctor.