1. With the rapid development of economy and the continuous progress of society, people are developing and utilizing natural resources more and more, and the pollution to the environment is becoming more and more serious. In order to protect the environment, China has added an important indicator of sustainable development in the Tenth Five-Year Plan for national economic and social development. At the same time, the capacity building of national environmental protection agencies has been strengthened; Implemented a large-scale ecological project; In the strategic adjustment of economic structure, strengthening environmental protection is an important content. Protecting the environment is the duty of every citizen on earth. In order to further strengthen environmental publicity and education, combined with the goal of establishing a "national health city" and a "national environmental protection model city" in Kunming and the activity requirements of "citizen moral construction in China", Kunming citizens have a deeper understanding of the importance of environmental protection. Therefore, as citizens of Spring City, we actively plan and advocate a nationwide "environmental protection at your side" activity.
2. The Abundant Service Station of Kunming Women's Federation Community Service Center is an informal employment organization with the purpose of resettling laid-off workers and low-income workers. In the past two years, we have received strong support and help from relevant leaders such as the Municipal Party Committee, the Municipal Government, the Municipal Women's Federation, the Municipal Trade Union, the Municipal Labor and Social Security Bureau and the Municipal Employment Bureau, and achieved certain results. In order to thank the leaders of various departments and levels for their support and help, we are also actively trying to find ways to support their work, and strive to mobilize and help more laid-off and unemployed brothers and sisters to make some contributions to society within our own capabilities. We hope to raise some funds through this activity, and provide no less than 654.38 million+green shopping bags for the general public who love environmental protection.
3. In this activity, waste materials such as waste paper and plastics donated by community residents were collected, and 6,543,800 green cloth shopping bags were ordered with after-sales money, which were sent to families by community neighborhood committees, organically combining the themes of green environmental protection and giving love. Let more citizens and units participate in this activity and donate their useless waste materials, which will not only increase the economic burden, but also help protect the environment. This is an innovative way of social welfare donation, hoping that the whole people can truly unite to protect the environment on which human beings depend.
4. It is planned to build five "garbage collection kiosks" (loans) in Wuhua District and Panlong District of Kunming, and cooperate with Kunming Environmental Protection Bureau to create an "environmental protection green community" to do some exploration and demonstration work.
Through this activity, more "environmental volunteers" will be attracted to participate in various environmental protection activities. Gradually form a team of "environmental volunteers" who have been engaged in environmental protection publicity and promotion for a long time.
Second, the activity unit:
Organizer-(relevant government departments)
Co-organizer-(enterprise that loves environmental protection)
Career —— Rich service stations of Kunming Women's Federation Women's Community Service Center
Third, the name of the event: "Environmental protection is at your side" pays attention to social welfare activities in Spring City.
Four. Activity time: 20xx years
Verb (short for verb) activity:
1, launching ceremony: 20xx, an office community (a community square). Invite the leaders of the municipal party committee and municipal government, the Municipal Environmental Protection Bureau, relevant departments, units and news media to participate.
2. Collection of waste materials: In Kunming, organize publicity activities with sub-district offices as units, and collect donated waste books, newspapers, waste plastic bottles, etc. at designated time and place. Under the supervision of relevant departments, it is purchased by Shengfeng Service Station.
3. Donation: After all the materials are recovered, the sales money will be used to order more than 654.38+million shopping bags of environmental protection cloth, which will be distributed to families through community neighborhood committees. All the recycled waste plastics will be sent to the processing plant to be processed into red, black and white garbage bags and returned to the residents of the green community demonstration site.
At the end of the activity, a donation ceremony was held. It is planned to invite relevant leaders to participate and commend the units and individuals who have made outstanding contributions this time.
The propaganda form of intransitive verb activity;
1. On-site publicity is jointly organized by temporary employees of relevant units and organizers.
2. Provincial and municipal TV stations and Kunming Daily will be invited to publicize >; Spring City Evening News > Life News > Dianchi Morning News > and other media reports.
Seven. Activity cost:
Sponsor the title of this activity through enterprises.
The above is our unit's simple plan for this activity, and I hope the relevant government leaders will give guidance and support. And assist in coordinating relevant departments to carry out activities smoothly.
Advertising campaign planning Part II 1. Activity background:
March is a civilized and polite month. Small advertisements affect the beauty of the campus environment, and the whole wall is dirty and ugly after the rain. In order to strengthen the management of campus advertisements and posters, promote the construction of campus spiritual civilization, enhance the image of campus civilization and create a good learning and living environment for students. Let the "psoriasis" advertisement on the wall be clear and clean, and let students have a clean and tidy living environment.
Second, the purpose of the activity:
Through practical activities, cultivate students' awareness and sense of responsibility of caring about the school appearance and beautifying the campus environment; Cultivate students' labor concept and dedication by participating in campus public welfare activities. Take "Civilization and Politeness Month" as an opportunity to raise everyone's awareness of environmental protection. Improve students' cooperative team spirit and work enthusiasm.
Third, the theme of the event:
Building a civilized new style and creating a harmonious work.
Four. Feasibility analysis:
Many small advertisements were posted on the wall outside the restaurant, which affected the image of the campus.
1 and March 1 in the morning, check the activity site and prepare tools.
On the afternoon of March 1 Sunday, lead the class 10 students to work outside the canteen.
3. Thoroughly clean up the advertisements on the wall during labor, pay attention to details and leave no dead ends.
4. After the cleaning, the team brought it back.
Verb (abbreviation of verb) Note:
1. All participants should take good care of public property, try not to hurt the official fire, and don't throw the shoveled advertisements casually, put them into garbage bags and throw them into the dustbin.
2. Participants are not allowed to talk loudly, laugh and play, or interfere with pedestrian activities, so as to maintain a good image.
3. Pay attention to using labor tools in class and don't lose them.
Six, in the process of dealing with timely find problems, solve problems, pay attention to sum up experience. Summarize in time after the end to make better progress.
In order to create a good and active campus cultural and artistic atmosphere, describe and record the wonderful university life, stimulate college students' interest in video editing, promote students to actively learn computer knowledge and technology, and provide a platform for them to play their talents and creativity, all students are welcome to participate actively.
I. Theme of the event
My university goes from E with you.
Second, the way of activities
Video creation editor
Third, the activity time
165438+1October15-165438+1October 20th
Fourth, the venue
E 1A 108 classroom
Verb (abbreviation for verb) target audience
All the students of Huaihua University
Sixth, the form of participation.
There is no upper limit for the number of entries to be entered by teams or individuals composed of several students in the class. Send the work to the pointing mailbox in the form of email attachment, and indicate "the name of the work, the department, class, contact information of the team leader and members (or personal contact information)" in the email.
Seven, the requirements of the work
1. The theme of the work is beautiful college life and study. You can take photos by yourself, or you can intercept or merge multiple clips from film and television clips, and match the above, pictures, music, sounds and other materials by yourself.
2, the work must have a clear theme, originality, positive content, healthy thinking, can not involve any political color.
This work can be expressed in a humorous way. The works created do not need high standards, but spoofing and plagiarism are strictly prohibited. Once found, the work will be disqualified.
4. The working time is within 15 minutes.
Eight. Overview of activity flow
1. Sign up for the competition as a team or individual composed of several students in the class;
2. After confirming the entry list, we will inform the students to do a simple video editing training, so that the students can better understand how to create videos;
3. All participating students will make and send their works to the designated mailbox during the activity;
4. Excellent works will be selected and rewarded by relevant personnel;
5. Matters not covered in the activity will be notified separately.
Nine. Specific process planning of activities
1. The relevant departments are responsible for publicizing this activity, so that every student knows this activity and how to participate. Specifically, it is to publicize in the class, so that students who want to participate can fill in the form and sign up through individuals and groups. (Students who register collectively can also register individually, and the awards can be repeated, but the works cannot be repeated. )
2. Ask teachers or seniors who are familiar with video editing to give a simple training to students who want to participate in activities but can't edit videos.
3. Designate the students to send the entries to the designated mailbox within the specified time. In addition, the text is accompanied by a brief introduction to the work.
4. Ask the professionals in the Fine Arts Department to carefully judge and grade the works. After winning the prize, send the name of the work and the contact information of the soundtrack author to the organizer.
5 statistics of the first prize and other awards, announced and rewarded. And set up a column on the Sina blog of the hospital for display.
X. Award setting
First prize 1
2 second prizes
Third prize 13
Best feature film award
Best effect award
Best Creative Award
XI。 Award selection criteria
Creative, clear theme, healthy content, clear picture, clear voice, smooth and stable picture, standardized picture.
General Branch, Equity Department and Quality Development Department of Computer Department
Advertising campaign planning the fourth public service advertising design competition activity planning book
1. Activity Name: College Students' Public Service Advertisement Design Competition-Strive to Be the Ambassador of Campus Civilization
2. Activity time: essay writing time: xx month, xx day -XX day Activity time: XX month, XX day -XX day.
Three. Venue: Xuefu East Road
4. Organizer: Chinese Department of Heze University
Organizer: Media Education Association
Purpose of the activity: To strengthen and improve the ideological and political education of college students, enrich campus culture, stimulate college students' sense of ownership and responsibility, promote truth, goodness and beauty, and publicize the concept of public welfare and serve public welfare undertakings through this activity.
Requirements of the work: 1: Content of the work: It can reflect various campus public welfare undertakings, including morality, environmental protection and health.
2. Work form and requirements: (1): Graphic design: posters, photos, painting pictures, etc. , can be made by computer or hand-painted.
(2) Copywriting: campus civilized slogans, dramas and dramas with the theme of public welfare.
The above works must be accompanied by advertisements, with healthy and elegant contents, novel ideas, timeliness, humanity and public morality. Plagiarism is prohibited and all manuscripts will not be returned.
Seven. Activity flow: 1: screen the submitted works and show the award-winning and outstanding works.
2. At the same time, the activity will carry out the signature activity of "Strive to be an ambassador of campus civilization".
3. After the activity, clean up the site.
Eight: award setting: campus charity ambassador: one
Campus public welfare stars: two
Award for Excellence: several
Nine. Budget: 1. Materials required for activities: adhesive tape, colored pens and banners.
2. Publicity photos of the event
3. Prize: Notebook certificate
Ten: Activity application: three exhibition boards.
Two tables
Advertising campaign planning Article 5 Our advertising operation has been completed. Looking back on the whole process, we were deeply touched and gained a lot. Through this internship, I have a further understanding and understanding of advertising. I also know how to communicate with team members better and work together better. I also learned better communication between people. Knowing what a team is, how can we mobilize the enthusiasm of all members and better achieve the expected goals.
To tell the truth, compared with the students majoring in advertising, it is actually very difficult for us to do this advertisement. Because our real advertising knowledge was only learned this semester. Many things are not fully understood and mastered. And we don't know the whole advertising process. This leads to the fact that even if we have the best ideas, we sometimes express them. So many thoughts can only be forgotten. In the whole planning, I couldn't find a suitable theme at first. We can't find the breakthrough point of our chosen brand. Finally, with the help of the teacher and the joint efforts of all our team members, we successfully found the breakthrough point. However, when making questionnaires and investigation reports, we didn't think carefully enough, which eventually led us to spend a lot of time and energy doing some meaningless work. After that, we learned from experience and achieved some great results. On the idea of advertising creativity, we discussed it many times, expressed our opinions and finally reached an agreement. Although there is still a certain distance from our expected goal, it is undoubtedly an improvement. During this period, our communication was successful, and the team members expressed their suggestions and opinions well. Therefore, I am quite satisfied with our group.
Through this activity, we saw our own shortcomings. Just like in advertising planning, as long as you start, you will realize how poor you really are. I fully see my lack of knowledge. For example, the presentation of advertising language lacks creativity; In the writing of advertising copy, the writing level obviously needs to be improved. Of course, I also learned a lot from my classmates, such as: where to start planning an activity; How to write a good plan and show it successfully; And the use of video production tools and so on.
I think besides professional knowledge, another important gain is in the process of team work. Group learning is a very important and good learning mode. This is our first activity. We feel that every detail has its difficulties and there are things we can learn. The key point is that this activity can not be completed by one person alone, but needs the joint efforts of our group. For this reason, our group held several small meetings and quarreled a few words on one issue, but we knew it was for better work, so we were still very happy. I think after finishing this group work, we feel the strength and importance of unity, let us keep thinking and learning, learn a lot of new things, learn to analyze and investigate, and increase our trust and communication skills with others. The most important thing to thank here is the leader of our group! She is conscientious and proactive in her work, and often keeps the heaviest work for herself, and will listen to our opinions until we reach a consensus. She is the biggest contributor to the successful completion of this activity!
This activity has enriched our advertising knowledge, made us step forward to a deeper level, and promoted my future study to a certain extent, but we also realized that,
If you want to do a good job in this area, it is not enough to rely on this activity alone. I also need to accumulate bit by bit in my usual study and work, and constantly enrich my experience. The road ahead of us is still very long, and we need constant efforts and struggles to really go well. We should not only learn advertising theory and related technologies well, but also improve our practical operation ability, as well as more flexible thinking and good communication skills.