Sina and JD.COM have a huge user database, which can bring more dimensions and finer-grained cross-sharing to each other, thus meeting the more subtle needs of specific users. According to the "Research Report on Users and Content Value in Sina.com" released on 20 17, under the impetus of the era of "artificial intelligence", Sina.com has continuously optimized its algorithm, realizing the function of accurately fitting users' reading content recommendation and realizing the real intelligent recommendation effect. For an e-commerce platform like JD.COM, traffic portal is not only synonymous with user groups, but also user data with vitality, stickiness and system availability. Through Sina. With regard to the information about the consumption habits and concepts embodied in the content that users are interested in, we can put advertisements on users personally, so as to obtain targeted marketing effects. For Sina, breaking through the data barrier with JD.COM can also help it better balance the spread of advertisements and users' reading experience, ensure the purity of users' interested content to the greatest extent, and effectively avoid hurting users' stickiness.
As two giants of content platform and e-commerce platform, the strategic cooperation between Sina and JD.COM is of great significance to the mutual empowerment of brands. Sina has a variety of content sections, such as financial information, scientific and technological information, fashionable women and so on. The synchronous development of PC and mobile terminals in various sectors has made product marketing more comprehensive. For example, the portal of Sina Finance has covered more than 1 100 million domestic investors, and the Sina Finance App launched by the mobile terminal ranks first in the financial information Application app. Investors can feel the multi-terminal and three-dimensional marketing effect in the process of using different platforms of Sina Finance.
As a leading e-commerce platform in China, JD.COM believes that "unbounded retail" is the development trend of the whole retail pattern in the future, including scenes, commodities, people and enterprises without boundaries. In this theoretical system, data-based and user-centered marketing direction is particularly critical. As a leading online media company serving the Chinese community in China and even the whole world, Sina 201July has a user coverage of 33 10/00000, and its massive user data has a strategic cooperation gene with JD.COM. The cooperation between Sina and JD.COM is expected to break down the barriers among retailers, Internet platforms and advertisers, and achieve the optimization effect of accurately reflecting users' needs and providing users' preferred content in all directions. Therefore, JD.COM and Sina have reached a comprehensive and in-depth strategic partnership in the fields of data, import, products, content and commerce, and established a strategic cooperation team during this period. Through this cooperation, JD.COM Sina hopes to give full play to their respective business characteristics, realize resource sharing and complementary advantages, and promote the extension and development of their products and services.