During my breastfeeding week, I will vigorously carry out publicity activities to support breastfeeding, widely popularize breastfeeding knowledge and create a good atmosphere to support breastfeeding. These activities are summarized as follows:
First, the leaders attach great importance to it and carefully formulate the activity plan.
According to the requirements of "World Breastfeeding Week", combined with the actual situation of our hospital, we made a specific publicity plan, and combined the publicity activities with the re-evaluation of baby-friendly hospitals and health education projects during pregnancy.
The second is to consolidate the results and carry out re-evaluation of baby-friendly hospitals.
18 in July, 19 in June and July 24th, according to the "Double Ten Rules" issued by the Ministry of Health and the "Self-evaluation Standard for Baby-friendly Hospitals (Trial)" issued by the Ministry of Health, the district health bureau took the lead, and the district women and children's institute organized experts from maternal and child health hospitals and perinatal cooperation groups within its jurisdiction to conduct a survey of four baby-friendly hospitals and 1 Baby-friendly hospitals within its jurisdiction. In the re-evaluation, we should pay attention to the publicity and education quality of breastfeeding knowledge to ensure the development of breastfeeding related work in baby-friendly hospitals.
Third, stick to the theme and carry out breast-feeding publicity activities in depth.
1. Our hospital has produced and distributed more than 2,000 pamphlets through various publicity activities, such as hanging banners, placing publicity tables, distributing publicity materials, playing publicity CDs, receiving on-site consultation from citizens, conducting health checks for pregnant women and children, and giving lectures in pregnant women's schools. The school for pregnant women held 16 lectures on "good breastfeeding" and provided consulting services. In the process of publicity, the theme is constantly strengthened, and the knowledge about maternal and child health is vigorously publicized, so that the people's awareness of breastfeeding is improved. Through this "World Breastfeeding Week" publicity, the masses have a better understanding, which has been widely praised by community residents and achieved good social benefits.
2. The site is convenient and the publicity is in place. On August 1, our hospital launched on-site publicity and consultation activities in Xinhe community, distributed relevant publicity materials to the people in the past, and invited experts to explain and consult on-site knowledge about maternal and child health. Provide guidance on people's daily health problems, and provide convenient examinations such as blood pressure testing and weight weighing for free.
3. Extensive participation and remarkable results. On July 26th, more than 20 women and children experts in charge of pregnant women's schools in medical institutions above the county level, township hospitals and community health service centers participated in the "Consultation Training Course on School Management and Breastfeeding for Pregnant Women" organized by Changsha Maternal and Child Health Hospital. Every community health service center and township health center held a special lecture on "Good Breastfeeding". This activity is different from the past. Not only the number of educated people has greatly increased, but also the medical staff themselves have received learning, which has consolidated the achievements of the baby-friendly operation in the whole region and further improved the level of maternal and child health care services.
This year, the "Breastfeeding Week" in our hospital has been successfully concluded, and we will take this kind of activity as an opportunity to continue to promote breastfeeding in our future work. Adhere to this work for a long time, not a mere formality, to ensure the healthy development of breastfeeding.
20 16 summary of publicity activities of world breastfeeding week
August 1-7 is World Breastfeeding Week, and our hospital launched a series of publicity activities with the theme of "Working mothers, persistent feeding", which are summarized as follows:
First, leaders attach importance to it and deploy it in time.
After receiving the notice from the superior, the leaders in the backyard attached great importance to this publicity activity. According to the spirit of the provincial health and family planning notice, our hospital regards "World Breastfeeding Week" as an important work to consolidate the achievements of baby-friendly action and improve the level of maternal and child health care services. On July 3 1 day, the hospital leaders personally arranged the deployment, and the departments of primary medical care, obstetrics, pediatrics and women's health care worked together to make the promotion of World Breastfeeding Week an activity that benefited the people and satisfied the government. It is necessary to widely popularize breastfeeding knowledge, strengthen the management of baby-friendly hospitals, and consolidate the achievements of baby-friendly hospitals.
Second, there are various forms of education and rich activities.
Take various forms of publicity:
First, on August 5, a lecture on breastfeeding knowledge was held in the waiting area of the functional examination department of the hospital, and a propaganda film on breastfeeding knowledge was broadcast on TV, with a cumulative audience of more than 30 people;
2. On August 6th, our hospital, in conjunction with Hanbin Maternal and Child Health Hospital and Hanbin Old Town Community Health Service Center, held a "World Breastfeeding Week" health education activity in Chengdong Street, widely publicized people coming and going, distributed publicity materials, and explained the benefits and methods of breastfeeding. The activity * * * consulted the masses 100, and distributed more than 0 sets of publicity materials 100, which was well received by the masses.
Third, the education of "breastfeeding" has been carried out in obstetrics and pediatrics wards. Awareness of the importance of breastfeeding for hospitalized parturients and publicity and education to support breastfeeding. Through publicity and education inside and outside the hospital, the confidence of pregnant women in breastfeeding has been enhanced;
The fourth is to use slogans, billboards and so on. Carry out education. The primary health care department of our hospital specially produced slogans and publicity pages such as "Advocating natural childbirth and supporting breastfeeding", "Working mothers, love and persistence" and "Good breastfeeding", which were hung and posted in prominent positions in the hospital, which improved people's understanding and support for breastfeeding.
Third, extensive participation has achieved remarkable results.
The publicity week has a wide coverage, various forms and rich contents, which not only greatly increases the number of educated people, but also gives medical staff opportunities to learn, consolidates the achievements of the city's baby-friendly action, further improves the level of maternal and child health care services, and achieves good social effects, creating a good social atmosphere for advocating breastfeeding.
20 16 summary of publicity activities of world breastfeeding week
In response to the spirit of the General Office of the National Health and Family Planning Commission, the General Office of the National Working Committee on Women and Children, the General Office of the All-China Federation of Trade Unions and the Notice on Launching Breastfeeding Week, and in combination with the theme of Breastfeeding Publicity Week, Tianjiaan District Maternal and Child Health Hospital actively launched a series of publicity activities on August 1-7.
First, attach great importance to it and actively deploy it.
After receiving the notice from the Huainan Municipal Health and Family Planning Commission, the leaders attached great importance to it, organized relevant departments to hold a mobilization meeting in time, made arrangements for specific activities, and all departments took active actions to carry out publicity activities to publicize the importance and significance of breastfeeding.
Second, make plans to ensure that activities are carried out in an orderly manner.
Our hospital formulated the activity plan in time, defined the activity content, activity mode, activity time and other related contents, and carried out publicity in health centers, midwifery hospitals and community health service centers at the same time to ensure that the activities were carried out in an orderly manner and achieved practical results.
Third, take measures to ensure that the activities are effective.
In order to make the activity effective and make the public realize the importance and knowledge of breastfeeding, we have taken various measures and carried out publicity activities through various channels and angles. First, do a good job in outdoor publicity and create a strong atmosphere. I use a large display board and a large LED display screen to show the theme of this year's breastfeeding week and the benefits of breastfeeding. The second is to use multimedia TV to scroll breast-feeding knowledge. Explain the benefits of breastfeeding, feeding skills, breast care during pregnancy, etc. For pregnant women and postpartum women in the area, broadcast relevant video materials to further popularize breast-feeding related knowledge. The third is to distribute leaflets to improve the publicity breadth. Our hospital printed leaflets to publicize the benefits of feeding, pregnancy care, child care and premarital care. The fourth is face-to-face communication and answering questions. Female health care doctors use the prenatal examination of pregnant women to publicize the benefits of breastfeeding, communicate face to face with women and answer their doubts. Fifth, the three parties publicize at the same time to improve the depth of publicity. Our hospital, together with the community health service centers and midwifery hospitals under its jurisdiction, further publicizes the benefits of breastfeeding to the public by distributing leaflets, bedside publicity, mother's school and holding lectures.
In this publicity campaign, our hospital distributed more than 5000 leaflets; 15 billboard; Answer questions for more than 100 pregnant women and postpartum women who came to the prenatal examination. Through this publicity campaign, the achievements of baby-friendly hospitals have been further consolidated, the knowledge of breastfeeding has been popularized, and the management of baby-friendly hospitals has been effectively strengthened. At the same time, through the publicity activities of "World Breastfeeding Week", the implementation of ten measures of breastfeeding has also been promoted. Make young parents get more, correct and comprehensive scientific knowledge about breastfeeding, and constantly improve the breastfeeding rate.