The full name of CRM is customer relationship management. The specific definition is: in order to improve the core competitiveness, enterprises use the corresponding information technology and internet technology to coordinate the interaction between enterprises and customers in sales, marketing and service, so as to improve their own management methods and provide innovative and personalized customer interaction and service for customers. Its ultimate goal is to attract new customers, retain old customers and turn existing customers into loyal customers in order to increase market share.
CRM system is an important tool that focuses on customer management, combines sales and marketing, pays more attention to attracting new customers, retaining old customers, reducing customer churn rate, solving sales management problems of enterprises and helping enterprises make profits. Business owners can also master sales telephone data, order data and payment data through automatic statistics ... it can replace complex operating systems.