The continuous fermentation of the "fake doctor" incident in the United States has led to chaos in the domestic medical examination industry. On the evening of August 5, Mei Nian Da Health announced that Guangzhou Mei Nian Fuhai Clinic received the Notice of Ordering Rectification from Tianhe District Health and Family Planning Bureau of Guangzhou. Behind the "fake doctor" incident in the United States is the misconduct made by enterprises to compete for market share because of the large domestic medical examination market. At present, the common phenomenon in domestic medical institutions is excessive physical examination. Some private medical institutions use marketing concepts to encourage consumers to spend money. In addition, low barriers to entry and shortage of professionals are all urgent problems to be solved in the medical examination industry.
Market size forecast of health examination in China.
According to the latest statistical data of the Report on the Development Prospect and Investment Forecast and Analysis of Health Examination Industry released by Prospective Industry Research Institute, the scale of health examination industry in China increased to 94 billion yuan in 201-2065438+29.5 billion yuan, with a growth rate of more than 25%, which is more than twice that of 201-2065438+29.5 billion yuan. Since 2002, with the encouragement of national policies, the domestic health examination industry has been continuously developed and the industry supervision has been continuously improved. After the "Interim Measures for Health Examination Management" was officially implemented on September 1 2009, the domestic health examination market was gradually standardized. In 20 16, the scale of physical examination industry in China was about1160 billion yuan. It is estimated that in 20 18 years, the market size of health examination in China will reach188.6 billion yuan. It is estimated that the market capacity of CAGR will be about 20% from 2065438 to 2020, and it will reach 200 billion yuan by 2020, and the market share of professional physical examination will also increase year by year. With people's increasing concern for health, the market prospect of health examination is huge.
Analysis of pain points in health examination industry
Regardless of whether the phenomenon of "fake doctors" exists or not, the great health incident in the United States exposed the chaos in the domestic medical examination industry to the public. Great health in the United States reflects the universal problems in the domestic medical examination industry. At present, the medical investment market is hot, and a large amount of capital is pouring into the big health industry, including physical examination, but the contradiction between supply and demand cannot be ignored. From the demand point of view, it is difficult for private hospitals or medical examination centers to hire doctors. Most doctors don't want to get out of the system, which leads to the high employment cost of private medical and physical examination institutions, which provides an opportunity for the phenomenon of' top package' to some extent.
In addition, compared with doctors and nurses with qualification certificates, the threshold for employees in medical institutions is lower, and some people with medical knowledge and explanations may be recruited into some institutions, resulting in the problem of low entry threshold in the whole industry.
In addition, excessive physical examination is also a common marketing tool for domestic medical institutions. Some private medical institutions use marketing concepts to encourage consumers to spend money. Excessive commercialization of the medical examination industry is the root cause of the phenomenon of "fake doctors", and the medical examination screening of complete sets of projects belongs to market behavior, from which certain benefits can be obtained. Deng Yong believes that physical examination is like selling products and collecting money by project. From the perspective of making money, businesses want users to check more items, which is why some institutions have marketing consultants to promote sales in the name of health and directly or indirectly guide users to consume.
Public hospitals have advantages.
At present, China's physical examination market is the coexistence of private medical institutions and public hospitals. In the past few years, private physical examination institutions have been favored by consumers for their comfortable physical examination environment and better service quality, while public hospital physical examination centers have hardly been paid attention to in the past few years due to poor environment.
In recent years, with the improvement of consumers' awareness of physical examination and the emphasis of public hospitals on the construction of physical examination centers, public hospitals have gradually played an important role in the absence of professionals in private physical examination institutions.
Hospitals pay more attention to physical examination department. In recent years, the hospital began to expand the physical examination center, and also provided some training for nurses to enhance the user experience and improve the service quality. Doctors recruited by some institutions in society are just graduated doctors or graduate students, and their clinical experience is not rich enough. Doctors with rich clinical experience can see the problem quickly and accurately, while young doctors may be a little weaker, which is also an advantage of public hospital physical examination centers compared with social physical examination institutions.
Industry standards need to be improved.
With the continuous expansion of the market and the continuous improvement of consumers' awareness of physical examination, the domestic physical examination industry has developed rapidly, but the industry standards need to be improved. According to the data, the current Interim Provisions on Health Examination Management was promulgated in 2009, in which the provisions on the entry threshold of medical examination institutions lag behind the current development trend of health examination industry. In addition, the regulatory authorities have not issued a supporting list of basic health check-up items, implementation rules, processes and other management norms, making the health check-up items basically determined by various medical institutions.
In June this year, National Health Commission announced the Basic Standards of Health Examination Center (Trial), pointing out that health examination centers should establish a quality and safety management system for health examination, and formulate various rules and regulations and post responsibilities of personnel. Rules and regulations at least include the check system of physical examination operation, the consultation system between physical examination departments, the management system of physical examination report, the registration and follow-up system of high-risk abnormal examination results of physical examination, and the management system of hospital infection of physical examination. Staff must participate in the study and training of various rules and regulations, job responsibilities and process specifications, and keep records.
In order to promote the healthy development of the medical examination industry, the regulatory authorities should supervise and inspect the medical examination institutions from time to time, and refer to the flight inspection of pharmaceutical companies by the drug regulatory authorities. From the consumer's point of view, once problems are found in the medical examination process, we should also actively complain and report and expose illegal acts; The most critical factor is the medical institution or the medical examination center itself. Relevant medical institutions should be strict with themselves, do not have any luck, and always maintain their sense of crisis, integrity and brand.