Yanhuang Media Group (full name: Yanhuang Times Media Group) is taken from the essence of Chinese culture of Yanhuang civilization in China. Founded in 1993, with a good corporate image and extensive social resources, it has gradually developed into a comprehensive media group integrating diversified businesses such as government public relations, outdoor resources, large-scale activities and marketing creativity, and its advertising resources are distributed in more than 40 economically developed large and medium-sized cities across the country.
The complete business model and advanced channel management have created the outstanding position of Yanhuang Media in China industry. Since 2004, Yanhuang Media has been awarded the national first-class advertising enterprise qualification by China Advertising Association twice. With achievements and honors, Yanhuang Media is poised to join the health field with a forward-looking strategic vision.
The main business scope of Yanhuang Media Group
1, hospital LCD screen
Yanhuang Media covers 36 economically developed cities and 32800 LCD screens in 3300 hospitals. In the hospital LCD market coverage rate reached 79.3% (new generation data), firmly occupying a monopoly position. The market share of Yanhuang Health Media in first-tier cities is 7 1%, and the market share of 3A hospitals is 67. 1%. Reached the only strategic cooperative relationship with national key hospitals such as Union Medical College Hospital.
2. Health media
Yanhuang Media was authorized by China Hospital Association of the Ministry of Health to set up a "health education demonstration network" in China, and then became the only designated hospital health education publicity platform by China Food and Drug Administration and China Dairy Association. Nowadays, Yanhuang Media has become the largest and widest platform for promoting healthy living in China, and it has established an absolute monopoly position among similar media.
Reference to the above content: Baidu Encyclopedia-Yanhuang Media