In this promotion, we should take advantage of the duality of festivals to promote the joint sales of goods.
Details are as follows:
Activity time: September 2 1 Friday-10/Sunday, October 7 10.
Theme: Mid-Autumn Festival family reunion, National Day XXX.
Scope of activities: a shopping mall and Bayi store, a shopping mall and Beiyuan store.
Activity content:
Mid-Autumn Festival: Follow up the supermarket Mid-Autumn Festival DM poster from September 5th to 25th.
Huaxin store Mid-Autumn Festival synchronization follow-up
Theme: moon cakes and red wine. A shopping mall will take you to the Mid-Autumn Festival.
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Activity time: September 2 1 Friday-September 25 Tuesday.
Activity Description: Discounts held by existing brands in shopping malls are free, and advertisements emphasize "giving back according to existing discounts". The psychological feelings of customers are different. Activities that customers think are more affordable can be obtained without paying fees. At the same time, it highlights the activities of sending moon cakes and red wine in the Mid-Autumn Festival, which is more warm and more suitable for holiday characteristics. )
Activity content:
Existing discounts for all brands
If you spend all the cash in 200 yuan on the same day, you can get another "warm moon cake" with the shopping invoice or receipt (packaged separately, worth about 8 yuan).
If you spend all the cash in 500 yuan on the same day, you can get another gift box of "Family Moon Cake" with the shopping invoice or small ticket (worth about 40 yuan).
If you spend more than 1000 yuan in cash that day, you can get another gift box of "moon cake and red wine" with the shopping invoice or small ticket (worth about 80 yuan).
Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts. In principle, each participating brand will bear 50% of the expenses.
"Full Moon Mid-Autumn Festival, Love a Shopping Mall" Mid-Autumn Gift Festival
During the Mid-Autumn Festival, every store will set aside a special area to open a series of Mid-Autumn Festival merchandise display areas, including moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise, so as to facilitate customers to choose and buy in this area.
Mid-Autumn Festival series of moon cakes, alcohol, gift boxes and other commodities are selected and sorted by each store, and the location can be selected in the public area outside the supermarket or supermarket.
Shopping mall activity planning Part II I. Theme of a series of activities:
1. Gift for shopping in October, happy holiday family trip.
2. Heart tied with Qian Qian knot, 100,000 love shows.
3. Give back the 1 1 travel gift to members.
4. Autumn Fashion Week
5. Discount promotion activities
6. Print the first issue of the autumn edition of Ginza Mall boutique shopping guide.
Two. Activity time:
1. 1 1 Shopping gifts, happy holidays and family trips: 20xx10-10.
2. Heart tied with Qian Qian knot, 100,000 love shows: 20xx 10 October1-0 October/kloc-0 October/0.
3. Eleven travel gift reward members: 65438+1October1-65438+1October120xx.
4. Autumn Fashion Week: 20xx year 65438+ 10/-June 65438+ 10.
5. Special promotion: 20xx year 65438+ 10/-June 65438+ 10.
Three. Scope of series activities:
Location: Ginza Mall and Bayi Store, Ginza Shopping Plaza and Beiyuan Store. series
Activity content:
Gifts for shopping in October, happy holidays and family trips.
Activity content:
In order to enhance the popularity of Ginza Shopping Mall and create good sales performance during the Golden Week in November, the activity of "Shopping and Gifting in October, Happy Holiday Family Tour" was held, that is, eleven couples and the whole family shopped in the travel package. Detailed implementation rules:
① 20xx65438+1October 65438+1October 7-65438+1October 7, when the accumulated consumption of regular-priced goods on that day is over 3,000 yuan, you can get a May Day travel package for two by signing up with the invoice and valid documents. (No accumulated gifts)
(2) Anyone who consumes regular-priced goods over 4,000 yuan on the same day can get eleven standard family travel packages (limited to three people) by signing up with the invoice and valid documents. (No accumulated gifts)
Shopping mall activity planning Chapter III I. Preface of the activity
On the day of Dragon Boat Festival, the shopping mall will provide a warm shopping place for you and your family with a brand-new activity section and its contents, so that you can feel an unforgettable Dragon Boat Festival.
Second, the content of the activity
1. On the same day, the mall studio will launch a free service to send songs to friends and relatives in time, bring your blessings and holiday greetings to friends and relatives around you, and add a warm atmosphere to a comfortable shopping place.
2. The shopping mall will set up a "husband storage room" where husbands who don't like shopping are "stored" by their wives. Reading, drinking coffee, smoking and avoiding the pain of shopping are great pleasures.
3. You can get a high-quality zongzi provided by the mall for every xx yuan of shopping amount on that day, and so on, buy more and give more.
4. Launch the "Golden Ball Winning Method" and the lucky draw.
The details are as follows: consumers can participate in the lucky draw with a shopping receipt of more than xx yuan. When winning the prize, you can only touch one ball at a time, and you can win the prize once every xx yuan of shopping amount.
There will be 55 white table tennis balls and 1 yellow table tennis balls in the lottery box, in which the yellow ball is the winning ball, and the prize value is xx yuan per ball.
Shopping malls will take out a white ball every hour and put in a yellow ball until consumers touch a yellow ball.
As long as consumers who participate in the lucky draw can find any yellow ball in the box, the yellow ball that has been put in the box will be regarded as one of them and can be exchanged for the prize amount corresponding to the number of yellow balls on the spot.
Three. Activity evaluation
This Dragon Boat Festival celebration not only embodies the humanistic care of shopping malls, but also gives consumers a brand-new feeling in the form of unique and ingenious lottery, which is novel, exciting and attractive.
Through this activity, it will help to establish a good image of shopping malls among consumers and ultimately serve the growth and continuation of shopping mall sales.
Shopping mall activity planning chapter 4 1. Overall Thinking Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make great publicity and hype every year, and Valentine's Day on Qixi has become one of the must-see festivals for couples.
This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere. In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.
Two. Activity time: August1September-August 26th.
Third, the layout of the store conforms to the theme of Chinese Valentine's Day. It is suggested to set up a magpie bridge in the shopping mall. According to the legend that cowherd and weaver girl can be heard under the grape tree, the main entrance pillar is decorated with green plastic vines, creating a strong atmosphere of traditional Valentine's Day in China.
Four. Event planning (1) Diamond Festival
1, the theme of a century-old shop, a century-old harmony-20xx Diamond Festival [Interpretation of the theme] The theme of this activity is "a century-old shop-a century-old harmony", focusing on the wedding market, with a clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in xx shopping mall, and attracting target consumers with integrity and blessings.
2. Activity Planning Diamond Festival lasted from August to the "Eleventh" Golden Week, more than one month. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption. The Diamond Jewelry Festival begins romantically. When the diamond jewelry products purchased during the seven-fold show are over 3,000 yuan, you can choose one of the seven offers.
Bedclothes 77 yuan discount coupons suits 77 yuan discount coupons shoes 77 yuan discount coupons women's 77 yuan discount coupons clothing accessories 10% discount card Hanfu 60% discount card wedding photography 20% discount card.
3. Show creativity: Each jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with dried flowers and covered with transparent glass covers, highlighting the classic styles from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect with the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.
4. Publicize, plan and distribute the store name and telephone number printed on the "Tanabata Couples Advertising Balloon". With pink heart-shaped balloons as the main color.
Shopping mall activity planning the fifth activity theme: Christmas crazy clothes grab contest
Activity time: 65438+February 65438+July-65438+February 24th.
Activity Mode (Summary):
1. From 17, all customers who have shopped in 50 yuan or above can take part in the "Clothes Grab Competition" on the 24th Christmas Eve and plan the Christmas activities in the shopping mall with the shopping receipt recorded at the main service desk.
2. The registration time is 65438+February1July-February 24th 17: 00.
3. On the evening of 24th, the top 200 customers attended the activity at 18: 00, and it officially started at 19: 30.
The robbed goods are sponsored by all the merchants in the department store, and the value of the goods is indicated in the designated position.
5. The goods grabbed by the customer within the specified time are owned by the customer, and finally the winner is evaluated according to the value of the grabbed goods.
6. Open as usual on Christmas Eve.
Activity evaluation:
1. After a week of popularity gathering, only a few people attended the activity that night.
2. The sponsorship of hundreds of commodities will be far higher than the minimum shopping standard, catering to the psychology of many customers who are greedy for petty gain and cheap, and their participation will be strengthened.
3. Because of the low value of casual clothes, the minimum standard for participating in shopping is 50 yuan, which can promote the sales of its goods. The planning scheme is "shopping mall Christmas activity planning scheme".
4. The atmosphere at the event was warm and unforgettable.
Store layout and matters needing attention:
1, the Christmas atmosphere needs no wording, and it needs to be treated differently according to different stores.
2. On-site order is more important, and the personnel distribution is as follows: 2 timekeepers, 2 commodity value appraisers, 1 host, 2 signalmen, 1 value announcer, and several security guards.
3. Merchants need to grasp a certain scale when sponsoring goods, and the value should not be too low.
4. Other activities need to be followed up, such as giving gifts. Needless to say.
advertisement
1, 12, 17 The newspaper has a quarter column. The design idea is: don't overemphasize the promotion of goods, focus on Christmas activities, introduce the clothes grabbing activities clearly and induce customers to participate as the top priority.
2. On February 23, 65438, a quarter of the newspapers focused on promotion, mainly on commodity promotion and overall activity introduction, highlighting Christmas evening.
3. Distribute some activity leaflets.
Comments:
This activity is very creative. I always feel that it is consuming the physical strength of customers. To put it bluntly, it is a feeling of playing (from the customer's point of view). For the goal and direction of modern planning
Shopping Mall Activity Planning Article 6 Activity Time: June1April-June 15 Activity Theme: Healthy Dad Activity Content:
1. You will get a beautiful Father's Day gift when you shop at 18 yuan. (Fan or Blade)
2./kloc-Dad born in June of 0/5 can enjoy a 60% discount for eating birthday cake in mcgilley with valid certificates.
Bless my father (customers who buy men's products with membership cards can enjoy free gift packaging. )
Fourth, do you want to meet your gentle, passionate and drinking father? Come to the supermarket with dad! As long as you win the beer drinking competition, you can get rich gifts: time: June 14 (Saturday) and June 15 (Sunday) every day 10: 30- 165438+ 0: 00 am; 17: 00- 17:
Venue: Exchange Office of Mansion Store Details: A: Anyone who arrives in 38 yuan with a shopping receipt in our store that day can take part in the beer drinking competition.
Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of Bell Tower beer on the spot. Commodity preparation: water cups, men's underwear, Gillette series, alcohol, sleeping mats, pillows. The layout of the store is: Father's Day tags are hung at the exchange, and Father's Day tips are made in the store.
Part I Father's Day Promotion Plan 1. Marketing Purpose Because Father's Day and Dragon Boat Festival are only a few days apart and in the same news schedule, Father's Day is only a small festival compared with Dragon Boat Festival, and only one of them can be chosen as the promotion focus. Therefore, this year's Father's Day promotion will not have a theme, mainly focusing on commodity promotion to achieve the purpose of sales.
Second, the newsletter will be arranged from June 10 to June 24th. Third, promote the theme, dress up your father, return to youth, give your father a warm Father's Day, and send him a healthy gift with sincerity. Fourth, the promotion method. 1) Choose men's goods and seasonal goods for promotion. The following commodities are for your reference:
Food: beer, drinks, tonics, health products, etc. ; Daily use: suits, shirts, ties, leather shoes, watches, mobile phones, razors, sporting goods, high-end gifts, etc. , alcohol and tobacco.
2) The commodity sale purchasing department negotiates with suppliers about the sale of related commodities:
Make my father more chic: suits, shirts, ties, shoes, watches, mobile phones, razors and other special sales; Make father healthier: beer, drinks, tonics, health products, sporting goods and other special sales; Make my father happier: some exquisite high-end gifts are on sale; 3) Commodity promotion, which requires the purchasing department to negotiate with suppliers, and strive for suppliers to discount and give gifts to related men's products, such as buying air conditioners to send towels, suits to send ties, cigarettes and alcohol to send lighters, and health care products to send small boxes of American ginseng; 4) The display of goods should be highlighted and emphasized by each chain branch according to the situation of shops and counters, so as to achieve the purpose of promotion and holiday sales.
2. "Proud Dad" Filial Son Family Painting Competition Time:
Location: the finished painting is delivered to the service desk1f; The winning entries are displayed in the window on the west side of IY:
Father's Day is coming. In order to show my respect and gratitude to my father, draw the most distinctive side of my father with your drawings and send us a brief explanation on the back of the portrait. Such as "healthy dad", "happy dad" and "handsome dad". After the selection, we selected 50 winning works for display outside the store. Participants are under the age of 18 (including 18), and their painting styles are not limited. 6/5-6/ 10 is the solicitation period, 6/ 1 1 is the selection period, 6/ 12-6/ 14 is the exhibition period of winning works, and 6/ 15 is the on-site award period.
Award setting: first prize: 1 second prize for gifts in 300 yuan: 1 value 100 yuan; third prize for gifts: 2 souvenir prizes worth 50 yuan: 46 exquisite gifts. 3. "Qiao Dad" Handbag Zongzi Competition Time:
Venue: Outside the main entrance, next to the lady's house. Registration method:
Activity content:
Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 50 teams. Within the specified time, the party with the largest number and the most standard in jiaozi wins, and the contestants can take it away.
Award setting:
Champion: 65438+300 yuan from 0 gifts: value 100 yuan from 2 gifts: 50 yuan from 3 gifts: 44 gifts: 4 gifts. "Brave Dad" Dry Land Dragon Boat Race Activity Time:
Venue: IY West Window Activity:
Hold a land dragon boat race. Dragon Boat Festival, since ancient times, there have been traditional customs such as dragon boat racing and eating zongzi. Do you want to try the fun of rowing dragon boats? Do you want to make the Dragon Boat Festival more meaningful this year? Then join our dry land dragon boat race quickly. The team consists of Master Kong Team 1, Audience Team 3 and Chunxi Road Sub-district Office Team 2. The team can get a nice little gift. 5. Father-son fun competition time:
Venue: 1F Main entrance activities:
Father and son (or father and daughter) sign up for the competition free of charge, regardless of age, limited to 30 teams. The competition is divided into: father and son jumping football relay, father and son karaoke duet (self-provided accompaniment), you guess-father and son tacit understanding test, true feelings transmission. First-hand participants should complete the above contents as required. The competition adopts a scoring system, and the winners, runners-up and runners-up are judged by parts.
Award setting:
Champion: 400 yuan 1 Gift, runner-up: 200 yuan 1 Gift, runner-up: 2 gifts worth 100 yuan, participation prize: 26 exquisite gifts, and a Father's Day supermarket promotion plan. For reference only.