In recent years, the scope of real estate regulation and control has been expanding, and a series of policies such as restricting purchases, loans and sales have been introduced in various places, effectively curbing investment and speculative demand. Although there has been some differentiation in the real estate market all over the country, and there is still a structural overheating trend in some cities, overall, the situation of insufficient housing has been alleviated. In addition, the property of a house as a residential product rather than an investment product is becoming more and more clear, and the concept of "housing without speculation" is deeply rooted in the hearts of the people.
With the improvement of economic fundamentals after the epidemic, the real estate market has also entered a new normal. The establishment of a long-term mechanism in the real estate market is accelerating exploration, and continuing to support and release reasonable housing consumption should also be the meaning of the topic. In this context, it is of obvious significance to put forward the signal of promoting the healthy development of housing consumption: this is a new strategic deployment for the new normal pattern of the real estate market, which not only releases the reasonable demand of the housing market, extends the field of housing consumption, but also plays a role in stimulating economic growth.
It can be said that housing and its consumption account for a large proportion. Not only that, housing can also drive various consumption such as home appliances and decoration, and even consumer services such as childcare, pension, housekeeping, education and medical care. If we expand the scope and promote the healthy development of housing consumption, it is also an important measure to promote domestic consumption, and it is also an effective support for the double cycle at home and abroad, and it is also an essay stimulus under the stimulus of large consumption.
In the real estate industry, there is also a popular saying in recent years: the stock age. For real estate enterprises, real estate is no longer just a one-time sale, but should become a long-term service, creating long-term value for customers and the future. Among them, housing consumption is also promising.
Of course, promoting the healthy development of housing consumption cannot be misinterpreted as a real estate regulation shift. Emphasizing "healthy development", we can see the continuation of the positioning of "housing and not speculating". In other words, the policy of highlighting the residential property of real estate and weakening the investment property of real estate will continue.
(The original title is "Promoting the Healthy Development of Housing Consumption", and "Housing without speculation" is still the key)