What are the characteristics of organizational communication?

(1) Interpersonal communication, also known as interpersonal communication, refers to a direct exchange of information between people. Interpersonal communication can be between individuals, between individuals and groups, and between groups. Interpersonal communication is especially commonly used and effective in community health education because of its strong pertinence, full communication and timely feedback. Community general practitioners and health workers should be the authority and health disseminators of health problems in their communities, which can be applied to "individuals and individuals" in diagnosis, patient consultation and home visits. Organize special lectures, lectures and speeches-"individuals and groups"; Discussion-"Groups" spread interpersonal health.

In interpersonal communication, communication skills are very important for achieving good results. Interpersonal communication should be interactive, not one-way preaching. First of all, people should communicate, understand, trust and respect each other and protect each other's privacy; Second, we should understand the health status of people in the community, and answer questions, lectures, lectures, seminars, etc. Should be targeted, targeted, so that the other party will be interested and excited; Third, use easy-to-understand language. If people who don't know medicine use a lot of medical terms, the other party can't understand the meaning of medical terms and can't achieve the expected effect. Finally, it must be scientific.

(2) Mass communication refers to the process of spreading information to the public through radio, television, movies, newspapers, periodicals, books, slogans, blackboard newspapers, leaflets, the Internet and other mass media. Mass communication is characterized by the use of certain media; Its information is open to the whole society; The information dissemination distance is long, the coverage is wide, and the speed is fast; Mass communication is one-way, with insufficient information feedback from both sides.

(3) organizational communication refers to the information exchange activities organized and led by a certain scale of information communication between organizations and members within the organization. That is to say, it has developed into public relations.

(4) Self-communication refers to the process that individuals process information in their minds after receiving external information, which is the necessary biological basis for all information exchange. It belongs to the category of psychological research.