Many entrepreneurs choose to open a shop to start a business, because it can increase the risk in the early stage of starting a business. However, joining an enterprise is not without benefits, and there will be many traps in the process of joining. If you don't pay attention, you will fall into it. Therefore, this paper summarizes seven problems that should be paid attention to when opening a franchise store, hoping to help the friends who join.
7 problems that should be paid attention to when opening a franchise store 1 Assuming that the store is located in an area where off-duty people are concentrated, it is best to open as usual on Sundays or holidays. When necessary, the business hours may be appropriately extended. But sometimes points are limited by ideal factors such as space, people, skills and funds. Therefore, we should start with what we can do and carry forward the characteristics step by step.
For example, it is better to focus on products that are familiar to you and more competitive, or to introduce them to customers at home by more professional managers. In fact, characteristics are not limited to commodities. Other characteristics, such as good service, gorgeous storefront and honest employees, developing one or two of them is enough to attract customers. Assuming that people who have no entrepreneurial experience want to start a business, franchise stores will be a good choice, but now the franchise projects are mixed, which requires entrepreneurs to polish their eyes. How to choose a promising franchisee and a good project suitable for your own business? What are the precautions for opening a franchise store? This paper mainly summarizes the following precautions for investors to join the venture.
1. In the early stage of choosing a franchise store, we should pay attention to the proper way to raise funds and invest reasonably.
The franchise circle advises entrepreneurs not to borrow money everywhere or even borrow high-interest loans in order to raise franchise funds and deposits because they are eager to start a business. Although franchise stores have mature business philosophy, the opening of new stores will have a period of indifference, and profits will not be earned in a short time. But in order to raise money to pay off debts every day, entrepreneurs can't be completely careless in the operation of their careers.
Entrepreneurs assume that funds are limited, thinking that they can choose some small joining projects first and gradually accumulate funds. At the same time, franchisees should do what they can and choose the franchise fee that suits their threshold. Otherwise, entrepreneurs are heavily in debt and are always on tenterhooks, which has a great impact on the operation of the store.
At the same time, franchisees should determine the reasonable distribution ratio of the whole capital investment and make plans for everyone. Don't wait until the scenery is closed, only to find that there is no money to stop the operation of the store in the early stage. Isn't that a big joke?
2. Good communication with the headquarters of franchise chain stores.
There are many chain enterprises now, and the profits earned by opening franchise stores in recent years are also considerable, which makes some emerging chain enterprises and franchisees even more impatient. Some entrepreneurs just listened to some promotional materials of chain enterprises, and they were eager to start a business and rashly signed up to join the chain. Only when there is a dispute, they find that the chain headquarters is even smaller than their own stores, or even an empty shell, and there is basically no talent and experience to deal with the effect of joining the project. Therefore, it is very necessary for entrepreneurs to personally go to the headquarters to investigate and collect first-hand on-site information at franchise stores.
3. Operators should read the franchise contract carefully and consult professional legal persons.
The contract is the only binding and important evidence. The most important thing is the contract term, which is generally three to five years internationally. Because some franchisees, for the sake of insurance, take into account the constraints of certain factors on the franchise point, so the contract period is relatively short. Generally speaking, the contract period of a franchise enterprise is relatively long, and the mature management concept ensures that franchisees can shake in this industry.
In fact, before signing a franchise contract, entrepreneurs should deepen their understanding of the contents of the contract to ensure their rights and interests. Don't think that the franchise contract is based on the headquarters system and can't be modified. In fact, the contract should be signed by mutual consent. In other words, entrepreneurs should not only open their eyes to see the content clearly, but also have the right to request to modify the content.
4. Operators should adjust their capital operation and plan their operation strategies.
It is very important to control the cost of the operation process, and it is relatively necessary to tighten the cost in a lower range. At the same time, the creator should plan the purchase strategy, allocate the capital turnover, and ensure the normal operation of funds in the operation process. Shops should try their best to prevent the goods from being crushed. Many new entrepreneurs are often genuine, capital operation is stretched, and soon they get into trouble. When joining, entrepreneurs can coordinate with franchisees, deal with the effect of overstocked goods first, and ensure the normal operation of funds without affecting the business progress.
5, will manage employees
Franchisees must realize that reasonable management of employees is an effective way to appease out-of-store sales and must do it well.
First of all, franchisees should fully understand their employees. As a manager, it is not easy to look at employees comprehensively. But managers assume that they can fully understand employees, and the task will be much smoother. Every employee has his own advantages and disadvantages in talent, temperament, attitude, knowledge and cultivation. Some tasks drag on quickly, some are cautious, some are good at interpersonal relationships, and some like to work silently with their heads buried in statistics. A manager who can fully understand his employees can assign them reasonable positions according to the characteristics of their tasks, so that you will be a first-class manager in task efficiency and interpersonal relationship.
Secondly, we should communicate with employees more and listen to their voices. Employees always have their own suggestions and opinions. Therefore, managers often need to stop communicating with employees, consult their opinions and listen to their questions. Untie the knot of employees, the team will be more intrigued and have higher enthusiasm for the task.
At the same time, employees should be allowed to make mistakes and be praised for their good performance in real time. There are many uncertainties in the sales environment, so it is naturally impossible to succeed in everything. As a manager, if you ask your subordinates not to make any mistakes, it will inhibit innovation and make them timid in their tasks. Of course, employees who make contributions should be rewarded and praised in time to boost morale.
6. Manage customer files and establish good customer relationships.
Joining entrepreneurs should learn to manage customer files, retain old customers and open up new customers. Customer files include basic information of customers, buying and selling, consumption ability and consumption preference, etc. This is also the primary information for franchisees to stop management and tracking. Careful analysis of customer files will reveal their respective preferences, vision and purchasing power, so as to introduce goods and provide services more pertinently.
7. Extremely accumulated industry experience
Industry experience is hard to get from one or several books, and many things can only be obtained by personal experience. Therefore, franchisees should pay attention everywhere and accumulate more. For example, to open a clothing brand franchise store, franchisees should read more popular magazines and participate in fashion activities to cultivate their own fashion concepts and keen sense of fashion. When every customer walks into the store, you can provide her with a suitable match with the same eyes. Aren't you worried that the franchise store's turnover will not advance by leaps and bounds? If entrepreneurs want to succeed, they should not only carefully select franchise projects, but also add the entrepreneurs' careful management of franchise stores to even excellent franchise projects, so as to succeed in starting a business.
7 problems to be paid attention to when opening a franchise store 2 matters needing attention 1 Choose the right franchise industry.
In recent years, there are not a few popular brands in the chain industry, but many brands have disappeared before they became "hot". It can be said that the brands of franchise chains have to be reshuffled almost every year, which undoubtedly increases the difficulty of choosing franchise chain entrepreneurs. Therefore, when you choose to enter the business, you must stand the test of the market: the chain operation system is at least 5 years.
Note 2: The higher the joining requirements, the greater the chances of success.
Joining the chain operation is a successful shortcut for those who want to start a business, saving the trouble of not finding a business project. Competitive chain brands have good development prospects and naturally have high requirements for joining. However, it should be understood that the more stringent the franchise conditions, the more perfect the franchise system, the stronger the financial resources and strength, but also more capable of ensuring the profits of franchisees. Because of this, the more reputable chain enterprises are, the more rigorous they are when choosing franchisees.
Note 3. It is best to "face to face" with the chain headquarters.
Now there are many chain enterprises, and the profits of franchise stores in the past few years are considerable, which makes some emerging chain enterprises and franchisees more impetuous. Some entrepreneurs are eager to start their own businesses, and only after listening to some promotional materials of chain enterprises, they hastily signed up to join. When there is a dispute, they find that the chain headquarters is smaller than their own stores, or even an empty shell, and they have no ability and experience to solve the problems of the stores. Therefore, it is very necessary to go to the headquarters and its franchise stores in person to collect first-hand on-site information.
Precautions: In the early stage of joining the chain, we should pay attention to raising funds reasonably and investing funds reasonably.
Franchisees should do what they can and choose the franchise fee that suits their threshold. Otherwise, they will be heavily in debt and worried all day, which will have a great impact on the operation of the store. At the same time, franchise chain investors should determine a reasonable distribution ratio for the whole capital investment and make overall planning.
Note 5. Cost control is very important in the process of enterprise management. One less expense equals one more profit. It is absolutely necessary to control the cost in a lower range. At the same time, planning the purchasing strategy and adjusting the turnover rate are also effective ways to control the cost.
Note 6. Learn to manage employees.
Although after joining the chain, the headquarters will provide a series of employee management training for franchisees and provide corresponding support, but a distant fire cannot save a near fire. Joining a chain needs to find the problem from the source, really master it, and learn how to manage employees.
Note 7. Coordinate with the joining headquarters.
When choosing to join the headquarters, franchisees must choose a brand that can provide practical support and guidance for franchisees, and choose those brands that can cooperate well with franchisees to win.
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