Brand Interpretation of Shanghai Ye He Enterprise Management Co., Ltd.

1. The main graphic of the logo is composed of "circle", "love", "tripod", "copper coin", "bird" and "h", which combines the essence of China traditional culture and embodies the infinite charm of massiness and harmony.

2. The overall conception of the logo is based on farfetched, upright, square and extensive personality and mind. Laozi said: "People are everywhere, the land follows the sky, the sky follows the Tao, and the Tao is natural." Humans live in harmony with heaven and earth, and the earth is the direct object of human imitation. At the same time, the logo is also in the shape of copper coins. As we all know, a circle must be drawn with compasses and a square must be measured with a ruler. The ancients said, "Without rules, there would be no Fiona Fang". Fiona Fang's United copper coin modeling also warns people to pay attention to principles and rules, which embodies the cultural spirit of Yehe Company.

3. Using the artistic technique of graphic letters, the company is condensed into two birds flying high, which embodies the spirit of flying high, striving for strength and high spirits, and symbolizes the bright future of the company with the cooperation of all employees Qi Xin.

4. The shape of love formed by the folded hands symbolizes that Ye He people uphold the principles of love, carefulness, patience and perseverance, and care for all customers wholeheartedly, which embodies the determination of Yehe Company to "build a healthy society, dedicate healthy love, devote themselves to healthy undertakings and create a healthy future", and also implies the corporate purpose of Yehe Company to make products with confidence and repay society with products with conscience.

This symbol contains the pictographic shape of an ancient "Ding". The meaning of tripod in China culture is the guarantee of one thing to another, which shows its importance, that is, keeping the promise. This model implies that Yehe Company holds a responsible attitude towards the society and users, and in order to build a healthy industry, it is united, strives for perfection and pursues Excellence, showing the entrepreneurial spirit of Ye He people, which is "swearing to be the first in the industry and daring to be the first in the world".

6. The "H" in the logo is the first letter of the Chinese phonetic alphabet "Ye He", which represents that Yehe Company has inherited the traditional culture of "harmony" in China and should work hard to create a harmonious society.