Hello, there are many popular fonts at present. I'll provide you with some for your reference:
Fashion popular yazhu
Popular title Ding Hei
Xiaoqingxin POP
Animation is popular in Xiao Xin
Wheat with popular literary fonts
2.2. What are the fonts of POP?
I. orthography
Based on hand-painted popular fonts
Write in a square grid using a flat-headed microphone. If the border is removed, the font will appear as a square.
The writing formula is summarized as follows:
1. Average
In other words, let the font spread to every space in the grid as much as possible, which may be different from when writing Chinese characters in general. However, the popular font is to "artistic" Chinese characters, not to write Chinese characters. Therefore, the rule of "eight characters" is to divide them horizontally and vertically, leaving the long ones short and the short ones.
Most of the writing has been changed. For example, the point "meter" on the upper side of the word "Zi" is drawn as an arc block, and the word becomes more interesting, so that it can be averaged when writing.
2. The horizontal lines are equal in length
That is to say, the stroke of "horizontal" in the eight-character method of permanent characters takes the word "heavy" as an example, and there are seven horizontal strokes from top to bottom, which are different in length in general Chinese character writing. In orthographic writing, these seven horizontal strokes must be drawn in the same length to achieve the visual average effect, and other writing methods are the same, but they can also bring changes to self-style. 3. Oblique strokes are parallel, such as ""on the side.
Two. movable type
The difference between movable type and orthography is that movable type is not written in squares, and there is a lot of room for change and free writing.
Three. variant Chinese character
The arrangement, writing and movable type of variant characters are the same. The only difference is that variant characters can be written with tools such as brush and watercolor pen.
3. What is 3? Do you like popular fonts?
POP is short for point of purchase. In order to distinguish it from news advertisements, magazine advertisements and TV advertisements, we usually call it POP advertisements. POP advertisements are "advertisements at the point of purchase" or "all advertisements that can promote sales in shopping places". Broadly speaking, we can interpret it as "pre-store advertisement", and all advertisements that can help promote sales or other signs that provide information, services, explanations and guidance about goods inside and outside shops and buildings can be called POP advertisements.
The basic principles of making hand-painted POP are: easy to attract attention; Easy to read; You can know the focus of your appeal at a glance; Have aesthetic feeling; Have personality; Have a sense of unity and cooperation; Effective.
POP must first have the following three basic points: striking. Concise. Very easy to understand.
First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Shops will display goods of different sizes and colors. In this colorful environment, if all POPs are made of white paper, it will certainly not attract customers' special attention. Please try to make POP with different colors of paper, and you will get different effects.
Customers have different feelings about different colors, yellow gives customers a feeling of cheap price, and light pink and orange have good effects. Most customers prefer warm colors to cool colors.
In addition, the area of POP will also change according to the size of goods and the content of writing. Large POPs should be used for special goods placed in piles, but for small goods placed on shelves, attention should be paid to the size of paper when making POPs, and it is best not to block all goods. POPs of different sizes should be prepared.
The second point is simplicity. Fashion can't be infinitely magnified. At this point, how to accurately express all the contents you want to publicize is a problem. Although the more detailed the information conveyed to customers, the better. However, if a lot of content on POP is written in fine print and customers can't read it clearly, they won't read it at all. To this end, we should try to sum up the characteristics of goods into three items, at most three. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods.
The pen for writing POP should be controlled within three colors. If there are too many colors in the font, customers will be dazzled and difficult to see.
The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
It is suggested that operators should check and rectify the POP in their stores according to the above three points.
First, the characteristics of the pen
There are many kinds of POP pens, including round pens, flat pens, oily pens and water-based pens, each with its own characteristics. The following briefly introduces the usage of several pens.
1. pen holding method
(1) round pen. Correct grip and writing effect of round pen.
(2) flat pen. Correct grip and writing effect of flat pen.
2. Preventive measures
(1) It is best to rotate the pen body when writing, which can prolong the life of the pen.
(2) If the pen is hairy after writing for a long time, you can burn it with a lighter for 2-3 seconds.
Second, the practice of lines
When you pick up the POP pen, you should first abandon the previous writing style, because the main requirements of POP are clear writing, concise and powerful, and there is no need to make fancy changes in the font. In addition, the use of colors should be as clean as possible, not all kinds of colors. In addition, the most important value must be clearly expressed from the perspective of consumers. This is the best soda.
(1) pen should be completely attached to the paper to ensure consistent writing lines.
(2) Change the angle according to the change of strokes.
Have a picture:
/c？ 3B % D7 % D6 % CC % E5 % 3B % CC % D8 % B5 % E3 & amp； URL =/& amp； B = 0 & ampa = 5& User = Baidu
4. is this font called pop font?
POP is the abbreviation of English point of purchase, which means "selling point advertisement". Its main commercial purpose is to guide consumption and enliven the atmosphere of shops.
Her forms include outdoor signs, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. POP is often used in short-term promotion, with exaggerated humor and strong colors, which can effectively attract customers' views and arouse customers' desire to buy. As a low-cost and efficient advertising method, POP has been widely used.
The introduction of POP is very simple, but the first thing to do is to master the font structure and stroke lines. In orthography, the font structure is square, the top strokes are parallel, and the left and right strokes are vertical. Write the top left as a horizontal picture, and the left and right ends as an oblique straight shape. How to learn POP well requires a long answer, but we can briefly describe the writing of fonts, including orthography. The illustration is designed according to the selected main title reference; In terms of color, it is also based on the positioning of the layout and the main title. Generally speaking, it is best to use complementary colors and similar colors in the overall color matching, especially for commercial posters and public welfare posters. It can also be used as a personalized typesetting design with different effects.
Pay attention to: 1 when writing POP. Daimonji in the layout should be written with 6# less; Most of the small characters in the layout are written in 5#. 2.
The font should not be too square (square), and it is a humanized cartoon font, which is close to family. 3. Choose according to the products expressed in the poster with the main title. If you have no choice, you can consider writing in black, because black is more neutral and can be used in any occasion. 4.
Don't leave space between fonts. Line spacing should be from half a word to one word.