From the failure of starting a business to becoming the boss of outdoor products industry.
It is difficult to combine rolling with the word "outdoor". He wears glasses and dresses up as a student. He looks like a standard R&D person in an IT company. It happened that this "weak scholar" started from scratch, making his "three-husband outdoor" a leader in the industry.
Drop out of school and go to the world alone.
1987, rolling into the military academy. There are two reasons for entering the military school: on the one hand, the military school takes care of food, clothing, housing and transportation, which is very important for rural children with difficulties in life; On the other hand, Rolling yearned for the military life at that time and hoped to have the experience of training in the military camp.
However, in May 1990, at the end of his junior year, Gungun resolutely decided to drop out of the military school. "Mainly because I was only 17 years old when I first entered school." Scroll explained. After entering the school, I continue to study and study, so that ignorant teenagers begin to think about the future. I still remember reading an article in a magazine at that time, which was about a man with a mediocre life. At the age of 30, he suddenly woke up and set up many dreams, traveling around the world, writing books, acting in movies and so on, and then realized them one by one. This article has some inspiration for me.
What is Rolling's dream? Start a business!
After leaving the military school, in retrospect, Raul said with a smile "miserable". After dropping out of school and returning to the countryside, he began to try to do some planting and breeding work. Busy for a long time, I found it no good. He can't find opportunities in this industry at all. "At that time, I always felt that I could do something big." Since there is no chance in the countryside, I will go out and "break into the world" myself!
Gungun chose to go south. Wenzhou, Xiamen, Quanzhou, and other cities with developed commodity economy in the south, he has walked all the way and is also looking for opportunities. Rolling with a thick stack of "enterprise management measures" written by himself. When he saw the restaurant, he took the initiative to show his "management measures" to the manager and introduced how I would manage the restaurant. "In fact, I didn't have any real management experience at that time, and I was naive and enthusiastic." Rolling laughed.
Naturally nobody cares about him. Being alive is actually equivalent to wandering. The little money I had when I went out was long gone. In order to make a living, I stepped on the sewing machine and bleached the chicken in the hotel. Enthusiastic young entrepreneurs meet the cold face of society as soon as they go out. But the rolling has been indifferent. "That was the first time I stepped into society. In fact, society is like this." .
Life presents the truest side in front of rolling, which makes him discover the huge gap between reality and ideal. It's not that the reality is wrong, but that your idea is too naive.
Go back to school, study and walk.
Wandering rolling began to think about what to do next. He called home, and his mother said, "If you have had enough experience, come back. Coming back to continue studying is also a way out. "
199 1 March, rolling back to the middle school campus. A few months later, he was admitted to Peking University. Sounds like a legend. The high school or vocational high school that rolled back to study caused quite a stir in the local area. "My academic performance is not particularly good, but my learning method is better. And there is no way out, only to study hard. "
Peking University was not the main goal of Rolling at that time. His first choice is to major in foreign trade at Shanghai Jiaotong University. "I still want to learn English and do business." Among the volunteers who filled in in advance, he filled in the Department of Urban and Environment of Peking University, "because he cultivated his interest in travel during his previous walk. Including in the military academy, I have cultivated my fearless and hardworking character, and I like to walk around in winter and summer vacations. " The predecessor of the city ring system is the Department of Geography. Rolling is considering internships and the like, and there should be many opportunities to walk around.
As soon as the college entrance examination is released, students will be admitted in advance. Fate doomed him to have an indissoluble bond with walking.
It's hard to say what specific impact Peking University has given to rolling. He prefers to regard Peking University as a stage in which his thoughts gradually mature. Free and full of humanistic flavor, Yan Garden makes the rolling of science and engineering seem to be in the Wang Yang of knowledge.
I still devote myself to walking every holiday.
Gungun likes going out for a walk alone. Hainan, Tibet, Yunnan ... "It's a pure self-help tour, with little money, looking for the cheapest accommodation and taking very cheap transportation." Students live in poverty and sometimes travel. Rolling only has 100 yuan on him, so he chooses to travel while working, and he will try no matter how big or small the opportunity is. 1994 arrived in Dali, Yunnan, and worked in a bar for a month without any money.
Gungun really fell in love with traveling.
Entrepreneurship, failure to buy lessons.
Most of the students in the department of urban environment went abroad after graduation, and a few of them entered large institutions, all of which had a bright future. Gungun never thought about studying abroad, and he was not interested in being a civil servant. He went to the department in the city only because he likes walking.
1996 Before graduation, a classmate with excellent computer skills introduced the development prospect of multimedia software to Rolling. The multimedia display system was still very new at that time, and Rolling didn't know much about it, but it sounded good, and his entrepreneurial dream began to stir again. So I immediately went to start raising money to find someone. My good friend in the military school heard the news. Enthusiasm is surging, and funds are available.
The IT company has opened. This is Rolling's first venture.
The company is not well managed. "There can be many objective reasons, but the most important thing is that my ability is not enough." Rolling commented, "That was the first time I really managed the company. In fact, the ability at that time was not enough to run a company. " At the same time, after becoming a company, Rolling found that he was not interested in the computer field.
Try, fail. 1May, 997, Gungun transferred the company to his classmates and resigned. Entrepreneurship left him a debt of 200,000. "That was the first real failure. I've only been out of school for a year, and I'm in debt of 200 thousand. The pressure is too great. "
Rolling, depressed, chose to wander again. Sichuan, Yunnan, Tibet, Qinghai, all the way. He wants to get rid of his old life and those failures, and he also wants to think carefully about what to do next in the walk he loves.
Travel brought Rowling into contact with many foreigners. "They are very casual, carrying big backpacks, looking for a bar, putting their backpacks aside, asking for a bottle of beer and two side dishes, and then starting to write a travel diary. Seeing that it was getting late, I found a cheap small hotel to stay in. They regard travel as a way of life and enjoy the process very much. "
Drinking and traveling with foreigners walking, Gungun was suddenly inspired: Why do so many foreigners like to travel? Foreign economies are developed, and people like their feelings and experiences. Gungun thinks that if the domestic economy develops, this field will certainly develop. In a flash, Raul was ecstatic.
Once his mind was firmly established, he began to pack up and go back to Beijing.
Three blessings, the beginning and development of dreams
When returning to Beijing, the first thing to do is to do market research to see how interested young people are in outdoor sports and self-help tours. The survey results are good. Many young people say that if the price is not too expensive, they are willing to equip themselves with a backpack and sleeping bag and go camping.
Debt-ridden Gungun gritted his teeth and borrowed 30,000 yuan to open his own outdoor shop. 1997, there were few outdoor shops in Beijing, and most of them were in the primary underground state. Rolling chose a small street outside the east gate of Peking University. This is a great place, Halloween bookstore, carving time, occasional leisure ... Small bars and bookstores are all in this famous alley, and the air is full of the free and loose atmosphere of Wen Qing and angry youths. Sanfu is in a 30-square-meter bungalow in Hutongkou.
"It was called Fu Shan at first, but later I felt that this Chinese name was too straightforward and had no lasting appeal." I think of the failed IT company, my military alumni, my classmates from Peking University, the failure of my first venture, and the sadness of three good friends who finally parted ways. What is memorable is that Rolling finally named the company "Sanfu".
At first, there was only one person rolling. He finds his own source of goods and pulls goods. At that time, there were few businesses doing outdoor products in Beijing, and the quality was relatively poor. Zhang Henggang entered the business and is not familiar with the products. Sometimes he finally sells some goods, and when the guests come back, they complain about the quality. In the first few years, Rolling's biggest job was to keep looking for goods.
1from the end of 1997 to 2000, the development of Sanfu was not great. In the whole outdoor industry, Sanfu is just a small facade shop. In order to expand sales, Rolling often rides a tricycle to pull goods on weekends, sets up stalls in colleges and universities, pulls the banner of "outdoor products promotion" and sells them loudly. "I was very enthusiastic at the time. As long as someone enters the store, he will talk endlessly about outdoor sports and the benefits of backpacks and hiking shoes. " Although the development is not very smooth, Rolling has no doubt about his own ideas, so he firmly established his own website, taking into account all the work after business expansion and the possibility of joining the chain.
The establishment of the club has brought Sanfu's development to a new level. From 65438 to 0998, Sanfu began to do outdoor clubs and organize activities. Soon, many people gathered around Sanfu, and he also made many friends. 1August, 1999, the small street was demolished, and Sanfu moved to the west gate of Peking University. But word of mouth, Sanfu's fame is growing.
200 1, outdoor sports ushered in a great opportunity for vigorous development. "1997 and 1998 are more concerned by the media. You can see the words' outdoor' and' rock climbing' in newspapers and magazines. Behind the fashion culture is the industry. With the increase of publicity, more and more people are interested. By 200 1, in 2002, the industry began to develop greatly. " At this time, Sanfu has established his own brand, gathered a large number of people, and improved the after-sales service in time. Sanfu used this development stage to expand rapidly.
200 1, Sanfu opened a shop with a square meter of/kloc-0 in Madian, Beijing's North Third Ring Road.
In 2002, the rolling brought Sanfu to Beijing International Trade Circle, where the land is precious. "Because of the needs of development, make the scale bigger."
In 2003, Madian East Store opened. Franchise stores will be launched at the end of the year.
In 2004, Madian West Store was expanded, and the total business area of Madian reached more than 700 square meters. Ningbo, Zhengzhou, Urumqi, Langfang and other places have opened six or seven Sanfu franchise stores.
In 2005, Rolling set his sights on Shanghai. These two days, he is busy with his colleagues in Shanghai to see the place and decorate it, and plans to open an 800-square-meter direct store.
"We can't say that Sanfu is very successful now, but we have developed steadily and rapidly in recent years." Today, Sanfu has about 25,000 officially registered members and 50,000 to 60,000 online registered users.
From a 30-square-meter storefront to Sanfu Outdoor Products Development Co., Ltd., which has its own brand, club and website today, the hardships are unknown to outsiders. But he doesn't think it's too difficult. Maybe it has something to do with my personality. I will do what I decide. I never thought how serious the consequences would be.
Just like the Shanghai market. When choosing to enter Shanghai, some people worry that the outdoor sports market in Shanghai is not clear. The city is characterized by exquisite petty bourgeoisie and relatively rough outdoor sports. Can Sanfu succeed in Shanghai? Rolling firmly optimistic about Shanghai. "In such a big city, so many young people have a deep economic and cultural background, and there will be a market for being young, personalized and healthy outdoors. Let's talk about it later. "
Rolling is now proud that because of the smooth development of Sanfu in Beijing, it has established a good reputation of integrity and attracted the most famous international brands to choose to cooperate with Sanfu, which is also one of Sanfu's advantages. In Rolling's plan, he will spend a year in Shanghai, open a shop and settle down, and in 2006, he will focus on developing and expanding the market. "In the United States, there is a famous outdoor goods chain REI (Leisure Sports Equipment Company), with 70 branches in the United States and annual sales of 800 million US dollars. In contrast, the outdoor market in China has just started, and I believe there will be a lot of room for development in the future. "
Rolling's experience is more ups and downs than peers. Regardless of success or failure, scroll to cherish every experience. The army has cultivated my firm character, and Peking University has matured my mind. The ups and downs have made rolling gain a lot of life experience. He said: "The most terrible thing is to live a fixed life, never learning or gaining anything."