Healthy community

Today, I will share with you a case: the most effective way for beauty and health clubs to expand customers, how to use private domain fission to achieve marketing, and the transaction was 380,000 in 7 days. Although the scale is not very large, it is well executed and worth sharing. Through community operation+fission, 380,000 transactions were made in 7 days. How did you do that? Establish the theme of marketing activities: 1. Integrate offline marketing fission online, and complete the transaction fission from several thousand yuan/kloc-0 to 380,000 yuan on the 7th day; The second is to build a system of product echelon layer by layer, with welfare products+drainage products+spike products+high customer unit price products as one-stop; Third, the private domain trading system fission, content implantation (friends circle poster/copywriting/community copywriting)+fish pond fission mode. 1 establish the theme of marketing activities. You can use holiday activities as the theme of activities. The theme of user activity to find seed users has been decided, and the next step is to determine seed users. Pull some sticky VIP customers into the WeChat group as much as possible, and send them a message by the way, saying that because the festival will be held in the WeChat group, ask customers if they want to participate. The key question of designing fission marketing welfare posters is: What gift is appropriate? I suggest you look for low-priced, practical gifts and products linked to our main business. The initial number of community potential energy promotion groups may be small, but it doesn't matter. 1, red envelope test, you can send a red envelope in the group first and try to see how popular it is. 2, one-on-one tracking, and then send a private letter to these group members, saying that there will be a second kill lottery at 8: 30 in the evening, so be sure to join the group and pay attention to the group dynamics. At this time, someone will ask what to kill? What lottery? We can create suspense and say that the income is very rich. The team will inform you then. 3, push publicity, online must be integrated with offline, in order to prevent the group activities from having a bad response, so we can send employees to the streets to distribute designed drainage leaflets every night before the official start of the event (there are more people walking in the shade in summer), so that passers-by can scan the code and add customer service WeChat, so that they can join the group to grab red envelopes and grab gifts. 5 community marketing sends a WeChat red envelope first, not too stingy. A dozen 18 yuan, a total of about * * * 200 yuan. Then edit a paragraph of text for the team members (below). Dear friends, XXX beauty salon XX Festival Thanksgiving welfare activities. So-and-so beauty salon is a high-end club for women, which integrates health yoga and professional plastic surgery consultation. At the same time, it is also an ideological platform for elite white-collar women to communicate with each other and practice spiritually, and a warm harbor to relax. Tonight, we will send you XX section gift packages through WeChat group. The prizes are as follows: three first prizes, worth 999 yuan, and four sets of XX brand bedding; Five second prizes, a set of skin care products worth 598 yuan; Fifty people in grade three gave a box of moisturizing mask worth 298 yuan. Are you ready? Get in there quickly. At 8: 30 tonight, the WeChat group lottery spike activity will begin immediately, and more surprises will wait for you in the group! If you receive a friend, please reply 666 "in the group. Through this passage, you will get many people's responses. However, we don't need to do product marketing right away. You can briefly introduce the products distributed tonight in the group first. At this time, you can interact in the group, so that several "own people" can share the effect of using the product in the group, such as the pictures of the mask, and send them to the group, which is more convincing. The first spike can be set at 9 pm. As long as you grab the popular red envelope, you can get a product for free. If you don't grab it, you can continue to grab it the next day. Then I'll tell you how to get benefits, so how do these people get them? 6 offline physical stores create momentum here to do these things well: the first thing: the atmosphere layout of the store. Be sure to make customers feel that you are really doing activities, banners, posters, balloons and products, and create a sense of network celebrity suitable for taking photos and punching in, and there must be no shortage of service staff. The second thing: take crazy pictures together. There are photos taken with customers holding products, photos of applying masks on site, and photos of eating cakes happily. The third thing: share the scene with the community. In fact, in vernacular Chinese, it is to guide customers to take photos and apply masks, as well as all kinds of scenes where everyone is very happy together. They take photos and send videos to the group and say, "I received XX from XX beauty salon. The packaging is exquisite and the quality is really good. "The fourth thing: Poster fission marketing. It is to let customers forward fission posters and photos, including all kinds of photos punched in the store, to their circle of friends to attract their WeChat friends to add customer service WeChat. Accelerate fission activities when the activities are relatively successful and the number of people in the group is increasing. You can set up the next round of activities in the group, such as 29.9 yuan to grab products worth XX yuan. However, it's not over yet, and finally all the transactions and profits broke out. We can warmly welcome them to the store to experience the experience. After entering the beauty salon, you don't just take products, you don't just buy products, because the real back-end transaction is in the service project of the beauty salon. Finally, we can design a set of double-lock mode scheme of prepaid card and experience card as a back-end transaction product. Let's sum up the main points of this "community+offline marketing". The first step is to start old customers as seed channels, send them a copy that makes them feel "bonus hunter", and attract old customers into the official WeChat group, where automatic powder absorption is used; The second step is to create a community WeChat atmosphere, interact with these old customers in the WeChat group, give value feedback, and publicize the purpose and welfare of this activity. The automatic reply strategy is used here; The third step is to design a fishhook to activate the fish pond, arouse customers' desires through bait products, and let WeChat split crazily. The automatic fission strategy is used here. The fourth step, automatic liquidation cycle strategy, through the construction of spike activity witness system, online and offline crazy liquidation customers, here use automatic liquidation strategy. From this, it can be more clearly confirmed that the marketing model of new business must be integrated online and offline, and the marketing model of high customer unit price must not be a single online or offline, but a combination of the two. The housekeeper of Banxia Store will teach you more store management methods and landing plans. Banxiamen Store Manager Banxiamen is a comprehensive scientific and technological enterprise integrating software development and marketing planning. For the physical stores in the beauty and health care industry, the innovative model of "* * * sharing shareholders" is adopted and landed through "intelligent software". The * * * shareholder sharing mode of Banxia Store Manager is to turn the store into a * * * sharing platform, and * * will share the idle employees, beds and mature technologies in the store to those who have customer resources but have not opened a store, so that these people can establish their own customers in your store and start their own businesses. Through this * * * sharing mode, the two-way profit of the store and shareholders can be realized. The manager of Banxia has nearly ten years of experience in the operation and management of physical stores. The operation mode of Banxia store manager has provided an overall expansion plan for thousands of stores, successfully helping stores to accurately expand customers, retain customers and split customers. Within a month, the store has doubled the growth of customers and cash flow, and its profitability is stronger.