Among them, the basic analysis includes two parts: resource analysis and tourist market analysis; Project positioning includes overall positioning, image positioning, market positioning and target positioning; Based on the principle of humanism, product planning plans playable, sellable and operational project entities according to resource endowment and market demand; Recreation mode design is the design of "play", including the design of all activities that meet people's leisure needs, such as watching, marching, resting, entertainment, eating, lodging, shopping, scientific research and sports. Factor allocation and format layout are based on the understanding of tourism phenomenon and tourism industrial structure in the new period, and the elements of tourism structure are refined again to enrich and innovate tourism formats. The design of business model is to clarify the ideas of fund raising, investment layout and income model, and explore a more effective combination of tourism elements and market players.
On the basis of the above five steps, the overall tourism planning should also include specific development and operation plans, including a series of related detailed arrangements, such as management ownership, contract signing, land requisition, residents resettlement, project approval, project bidding, investment attraction, financing operation, business acceptance, marketing promotion, management methods, personnel training, etc. So that every link of the tourism project can have a reference guide.
Lv Wen, Lv Wei is a famous comprehensive urban and rural planning and design institute in Lv Wen, China. It has the "top three" qualifications in tourism planning, urban and rural planning and landscape design, focusing on tourism, characteristic towns and rural revitalization, taking the concept of "creative classics and ground operation" as the premise, focusing on planning and design, and integrating top-level design, investment and financing, development, construction, operation and training. Create a "pan-tourism development and operation service platform" and a "pan-tourism development and operation ecosystem" to provide top-level design, investment and financing, development, construction, operation and training services for comprehensive development and operation of culture, tourism, health, sports, agriculture, education and real estate.
Since its establishment more than ten years ago, Lv Wen, Lv Wei, has been constantly breaking through, taking innovation as the guide, building a pan-tourism comprehensive development and operation think tank, summarizing and forming dozens of new planning and design concepts, concepts, methods and modes, publishing ten industry monographs, participating in the compilation of four industry standards, innovating the elements of the 18th National Congress of Tourism, incubating innovative IP with R&D and investment, integrating high-end training and resource docking, and holding tourism innovation activities and industry summit forums. With a team of hundreds of senior experts and a perfect quality control system, we have accumulated more than 3,000 planning and design projects, and more than 300 projects have been completed and put into operation, which has been widely recognized and affirmed by the market, won dozens of national awards and become an industry model!