Characteristic brand of ecological health hospital

Cui Yutao has another title.

Yiou Health reported in September 1 1. Today, Beijing Honghe Maternity Hospital officially opened. It is a maternity hospital under Cui Yutao Yukuegakuen and belongs to Beijing Cui Yutao Children Health Management Center Co., Ltd. together with Beijing Cui Yutao Yukuegakuen Clinic. Cui Yutao, the founder, chief health officer and pediatrician of Yukon College, is the dean.

This hospital is a comprehensive secondary specialized hospital with obstetrics and gynecology as its main specialty. Located in Dongba District, Chaoyang District, Beijing, with an area of more than 4,000 square meters and 53 registered beds. At the same time, there is a 24-hour green emergency rescue channel for pregnant women, which meets the urgent needs of pregnant women in Dongba area and Chaoyang District.

It is reported that Beijing Honghe Maternity Hospital, a subsidiary of Yuyingtang Medical, started the re-installation work after Yuyingtang announced the establishment of the "Yuyingtang Maternal and Child Health Platform" in May 20 18, and officially put it into trial operation in August 20 19. At present, the hospital is approving the renaming of medical institutions. After approval, Beijing Honghe Maternity Hospital will be officially renamed Beijing Yuxueyuan Maternity Hospital.

The hospital opened in Cui Yutao is mainly for women and children, and the mode of multi-department linkage is characterized by "comprehensive attention to 1000 days of early life". "1000 days in early life" refers to the period from the beginning of pregnancy to the baby's two years old. The hospital has many departments such as gynecology, obstetrics, pediatrics, internal medicine, surgery and stomatology. , focusing on the management of women's reproductive health and children's health, providing a series of medical services covering pregnancy, pregnancy, childbirth, pregnancy and childbirth, and serving maternal and child health from the source of life.

In gynecology, the hospital provides all-round health management services for women from the aspects of female reproductive health, health management during pregnancy and postpartum rehabilitation. In obstetrics, the hospital's obstetric team consists of obstetricians, doctors and midwives, and also forms a medical team with gynecology, internal medicine, stomatology and anesthesiology to provide medical services for pregnant women and fetuses; In pediatrics, the team of pediatricians headed by Cui Yutao pays attention to the diagnosis and treatment characteristics of "early life 1000 days", and pediatricians participate in the monitoring and education of mother's health and fetal growth from the beginning of pregnancy, including various growth stages of fetus, delivery and baby's birth, and monitor children's growth and development.

In terms of discipline construction, Honghe Maternity Hospital will work with Cui Yutao Yukeyuan Clinic to continue to develop Yukeyuan's characteristics and advanced experience in infant intestinal flora detection, female vaginal flora detection, oral flora detection and dental caries risk assessment, infant head scanning and helmet correction, infant parenting guidance and assessment, growth and development assessment, etc.

In the future service, Honghe Maternity Hospital will continue to exert its efforts in women's reproductive health and children's health management based on the service characteristics of the nursery, providing medical services for thousands of families in China from pregnancy preparation, pregnancy and delivery to postpartum recovery and happy parenting, and realizing the integrated health management of "early life 1000 days".

Cui Yutao, president of Honghe Maternity Hospital, was the first person to eat crabs in the wave of doctors' entrepreneurship.

200 1 left Beijing Children's Hospital to work in Beijing United Family Hospital. Subsequently, due to writing popular science articles, appearing on TV, and publishing books, the image of Cui Yutao's authoritative profession gradually took root in people's hearts. 20 15, Weibo, Cui Yutao, with 3 million fans, became a veritable big V, and the word "Cui Yutao" became a super IP that was difficult to copy.

That is to say, in 20 15, Cui Yutao established the Yuk Xueyuan, and with the influence of super IP, Yuk Xueyuan quickly gained the first users. Today, Yuxueyuan has 654.38+05 million APP users, and Cui Yutao has 7.87 million fans. The traffic bonus brought by the brand effect makes the excellent academy stand out from the crowd by clearly differentiating among similar products and services.

At present, the Education Park has developed into a maternal and child service platform with the core competitiveness of Cui Yutao doctors' super IP and the export of high-quality maternal and child health content, and based on supporting the trust of doctors and medical and health platforms.

In 20 17, the domestic maternal and child market scale exceeded 2 trillion. According to Nielsen's maternal and child industry trend forecast, the maternal and child market scale in China will reach 4 trillion in 2020. At this time, the opening of Beijing Honghe Maternity Hospital is not only a grasp of the trillion market opportunities, but also a good transformation of the online traffic of the nursery.

In Cui Yutao's view: "In recent years, the college has gone through three stages. Many years ago, I led the team to engage in children's health services. What we are doing today is the integrated maternal and child health care service. I hope that in the near future, we can provide health services for the whole family. "