With the continuous development of China's social economy, people's living standards and quality of life have gradually improved. In the first three quarters of 20 18, the per capita disposable income of urban residents was 29,599 yuan, a nominal increase of 7.9% year-on-year; The per capita disposable income of rural residents 10645 yuan, a nominal increase of 8.9% year-on-year. With the continuous improvement of national income level, medical and health consumption has also increased year by year, residents' health awareness has increased, and the demand for medical services will also increase.
In the first three quarters of 20 18, the per capita health care expenditure of Chinese residents was 1 140.3 yuan, an increase of 5.0% over the previous year. Compared with other consumer expenditures, health care expenditure has the fastest growth. In addition, the aging of population in China is deepening, and many social environments have the same influence, which promotes the expanding market scale of nutrition health care industry.
In 20 17 years, the sales income of China Nutrition health care industry market was 2445.1600 million yuan. Except for a slight decline in 20 16, the growth rate in other years remained above 10%. It is estimated that in 20 18, the sales revenue of nutrition and health products market in China will be about 280 billion yuan, an increase of 18% over the previous year.
Variety differentiation is obvious, and dietary supplements and health products account for the absolute mainstream.
The market of nutrition and health care products in China can be divided into five categories according to varieties: sports nutrition, children's health care products, weight management products, nourishing health care products and dietary supplement health care products.
Due to the improvement of people's quality of life, people pay more and more attention to dietary supplements, which occupy an absolute mainstream position in all nutritional and health products. In 20 17 years, the sales revenue of dietary supplements was about12,368.5 billion yuan, accounting for 50.58% of the sales revenue of all nutritional health products.
The aging of population in China is increasing. Of the 20 1 1.6%, the proportion of people over 65 has reached 1 1.6%. With the deepening of population aging, industries related to old-age care and medical care are booming. In Nutrition health care industry, nourishing health products mainly for the elderly account for more than 30% of the total market. In 20 17, the sales revenue of nourishing health products was about 74.805 billion yuan, accounting for 30.59% of all sales revenue of nourishing health products. The other three types of nutrition and health products account for a small proportion, accounting for less than 20% in total.
In the functional structure classification, the sales volume of universal health care products is the highest.
According to the functional classification of nutritional health care products, the sales volume of multifunctional health care products for enhancing immunity is the highest, and the sales income in 20 17 reached 75.83 billion yuan, accounting for 3 1.0 1% of the total market. Nutritional health products with the function of relieving physical fatigue account for more than 10% of the total market, and the sales income in 20 17 is 2.695 billion yuan, accounting for 10.79% of the total market. Nutritional and health products with the functions of improving sleep, relaxing bowels, increasing bone density, assisting in reducing blood fat, relieving alcoholism and protecting liver also have a large market, mainly involving solving common diseases or applying them to common scenes in life, accounting for more than 5% of the total market. Other functional nutrition and health products have a small market, accounting for less than 30% of the total.
Old people are still the main consumers, and middle-aged people come from behind.
With the increasing pressure of modern life, more and more middle-aged people have joined the main force of health care products consumption. "Soaking Lycium barbarum in a thermos cup" is no longer a joke, but a real thing in real life. More and more white-collar workers are in a sub-health state. Therefore, health care products companies have set their sights on this new market, and the saying that health care products are exclusive to the elderly is gone forever.
In 2008, the elderly over 60 years old firmly occupied half of the consumption of nutrition and health products in China, while the consumption proportion of people aged 40-60 years old was not much different from that of people under 40 years old. By 20 18, the proportion of nutrition and health products consumption between the elderly over 60 and the middle-aged people aged 40-60 is only 7%.
-For more data, please refer to the Analysis Report on Market Foresight and Investment Planning of Nutrition and Health Care Industry in China issued by Forward-looking Industry Research Institute.