1, brand positioning: Blue Cat Food is the leading brand of high-end natural pet food industry under JIAPETS, focusing on bringing natural and healthy food to pets.
2. Price: Blue Cat food uses deep-sea fish, fresh meat and natural fruits and vegetables. No artificial colors, spices, preservatives and genetically modified ingredients are added, and the price is higher than that of ordinary cat food.
3. Brand awareness: Blue Cat food has a high visibility and reputation in the pet food industry, and its product quality and reputation have been widely recognized and praised, so its brand awareness is high.