I. Germination period (20 1 1-20 15)
At this stage, knowledge payment was initially explored, mainly relying on social software, portals with a large number of views and other platforms, and a small-scale knowledge payment attempt was carried out, which was a transitional period for free knowledge to enjoy knowledge payment.
For example:
20 1 1, Douding.com introduced the paid reading mode.
20 13, Luo Ji thinking started the recruitment of paid members.
In 20 13, Fan Deng opened an offline reading club in Xi' an, and started the operation of the reading club by establishing a WeChat group to gather members.
On 20 14, Weibo started the article reward and payment function.
20 15 wechat official account author rewarded.
Second, the rapid development period (20 16-20 17)
According to "China Sharing Economy Development Report 20 17" issued by the Information Research Department of the State Information Center, in 20 16 years, the total amount of knowledge and skills transactions in China's sharing economy reached 6 10 billion yuan, and among all kinds of sharing economies, the growth rate of knowledge and skills economy was the highest in the whole year, reaching 205%.
At this stage, knowledge payment has ushered in a rapid growth. Since 20 16, professional knowledge payment platforms have emerged on a large scale, including questions and answers, listening to books, health and comprehensive platforms.
For example:
Zhihu began to launch "value-added" paid projects, which gradually evolved into live broadcast in Zhihu.
Fan Deng Reading APP has achieved rapid growth of users.
Answering questions, Himalayan and other knowledge paid apps have been launched one after another.
Three. Adjustment period (20 18 to present)
The "China * * * Enjoying Economic Development Report 2020" released by the Information Research Department of the State Information Center shows that the growth rate of transaction scale in China * * * Enjoying Economic Market declined in 20 19, and knowledge payment is trying to get rid of the extensive mode of pursuing speed and scale and transform into an intensive mode that pays more attention to quality and efficiency.
Due to the emergence of many platforms, the form and content of payment are highly overlapping, and the quality level of some knowledge payment platforms is not high, and the user's viscosity is not enough. The entire knowledge payment market began to enter an adjustment period.
For example, as the head platform for knowledge payment, it was renamed as "Do it well" on 20 18, and gradually changed from a special paid question-and-answer platform to an educational platform integrating online courses. But later, the development was not ideal, and the head market position of knowledge payment was lost.
abstract
Knowledge is power, and there is still market demand for paying for those truly valuable knowledge. The knowledge payment platform should pay attention to the systematicness and depth of knowledge content, adjust the operation strategy, make the platform develop continuously and maintain a long-term relationship with users. The future knowledge payment market is still promising.
I have compiled three cheats of knowledge payment for e-books and 100 successful cases of knowledge payment. If necessary, please go to WeChat official account and learn from Hagrid to realize knowledge return.