Digital fashion shopping guide media
Taobao Tianxia E-magazine Amoy was founded in June 20 12, and is committed to creating a digital fashion shopping guide media. At present, it has attracted 10 million readers to subscribe enthusiastically. At present, the number of single-issue readers of electronic journals is about 2 million.
Three features: fashion, portable Web terminal, iPad client, mobile newspaper, reading and other multi-platform support, so that users can truly experience the reading needs wherever they go. What you see is what you bought. While reading the content, you can also click on the picture to complete the purchase, so that you can spend quickly and fashion is one step ahead. Cross-border travel magazines, home magazines, star magazines, art auction magazines, and more abundant contents are all in Taobao "Amoy" electronic magazines, so that you can easily understand the latest and widest fashion information. Distribution platforms: Mier.com, Boutique Reading Time, Netease Cloud Reading, taobao travel, Reading World, Taobao E-book.
Meiere. com
Comprehensive socialized shopping guide website
As the official website of Taobao World, Meiere inherited the excellent hybrid genes from Alibaba and Zhejiang Daily. Committed to building a comprehensive social shopping guide website integrating shopping experience sharing, e-magazine, talent interaction and video shopping guide.
You can find more interesting and practical goods in Meiere soon. And you can easily share it with friends around you through various social software. Honey juice will give you a more time-saving, labor-saving and money-saving shopping experience, and easily and effectively create your own quality life.
Website Memorabilia 2065438+March 2002, the theme set page of Mier was launched+May 2002, the first version of Mier's website was launched, and internal testing began in 2065438+June 2002, 65438+1October, the second version of Mier was released, and it was officially launched in May 2003.
Meiere has a strong content editing ability, relying on the professional editors of Taobao commonwealth magazine to continuously produce original and exquisite themes, trend information, popular collocation and other content, which greatly enhances the readability of the website content.
Every day, it outputs the most fashionable fashion information, the most exquisite original theme, the most popular items in the season and the most cutting-edge trends to Taobao, leading the fashion vane of the whole network.
3) e-commerce seller magazine
A pioneer media focusing on Internet commerce, which integrates paper magazines, Weibo WeChat, websites and professional books.
Established on 2010; China's largest online retail magazine; Covering tens of millions of e-commerce practitioners and related enterprises throughout the network; The most dedicated e-commerce communicator; Pay attention to the business and life of e-commerce entrepreneurs; Looking forward to the development trend of e-commerce industry in China; Top authors in the industry.
E-commerce sellers integrate industry experts, third-party service providers and Taobao operators into an "expert group" around their professional advantages as traditional media and new media. At the same time, readers will be brought into member clubs according to the industry and business scale, and daily communication channels will be established through the "seller network" according to the identity dimension.
Star column: Planning for this issue: In-depth combination report on major topics in online retail business circle, involving a wide range of enterprises, reflecting the frontier changes in e-commerce retail field and the directional changes in business forms. Standing on the height of the whole field, this paper makes in-depth analysis in the form of theory combined with cases, and makes frontier exploration in the field of e-commerce marketing. Data report: The contents are all kinds of survey and statistical reports of platforms and professional research institutions such as Taobao, JD.COM and Tencent, and the results are analyzed. Guide businesses to learn to read data, learn to learn, and make good use of the core advantages of e-commerce. Business case: pay attention to the whole network marketing game, companies that have recently grown rapidly or sought transformation, and innovate business models. Paper circulation: 1 14000.
Distribution channels: Tmall flagship store, newsstand, supermarket, convenience store, airport, subway station, book donation and sale store.
Public display: CBD coffee shop, teahouse, four-star hotel, 4S shop, online business park, pioneer park, office building, advertisers and agency companies.
4) E-commerce reference
Interpret the development path of e-commerce in various places and spread the latest information on the frontier of e-commerce
It is the only official journal of county-level e-commerce economy jointly created by Taobao Tianxia e-commerce seller platform, Ali Research Institute and Ali Group Policy Research Office.
Adhering to the concept of professionalism, practicality and readability, we regularly push the direction of e-commerce policies, massive data reports, successful cases and in-depth interpretation of e-commerce projects related to regional economy in the form of reference. Under the background of economic transformation and upgrading and e-commerce exchange, it provides meaningful reference for government decision-making, planning and development.
5) E-commerce online (original seller network)
E-commerce information think tank
201165438+February, integrating and summarizing the information of the whole network, covering all aspects of the seller's online line. It has the most comprehensive e-commerce knowledge system, a column of senior e-commerce experts, and a no-threshold seller activity circle, and is committed to building the most authoritative knowledge base in the e-commerce industry.
20 14 brand new domain name online.
In April of 20 15, the website was officially renamed as e-commerce online, and it made a brand-new appearance on the full-service e-commerce integrated platform, with the most timely e-commerce information, the deepest Taobao interpretation, the most comprehensive marketing case and the most professional marketing tools, and was committed to serving the growth of e-commerce in the whole network.
Key columns: Taobao interpretation: the deepest Taobao Taobao rules analysis and analysis, Ali new dynamic real-time tracking. Case characters: the most complete case of e-commerce, success &; In-depth analysis of failure cases, first-hand interview with big coffee, controversial figures. Golden Mai Marketing: Relying on the Golden Mai Award, the authoritative award of e-commerce, it brings together the classic marketing skills of the industry. Key products: seller reading: professional and practical digital reading for e-commerce practitioners. Interpretation of content coverage law, data analysis, case interpretation, marketing strategy, practical skills. Seller interview: Seller interview is an elaborate online graphic dialogue column, which aims to build a zero-distance communication platform for e-commerce users with Taobao Xiaoer and marketing experts, and launch excellent interviews on different topics every week. MaiYitong: the most professional e-commerce marketing platform, providing one-stop marketing solutions for e-commerce businesses. 6) Golden Mai Award
The first domestic e-commerce authoritative and effective marketing award is known as "Oscar of electric business". Committed to mining the best marketing cases in the domestic e-commerce industry and creating the most influential marketing platform for e-commerce companies. Gather the top experts and judges in the economic field of e-commerce in the region, dig out the excellent cases of regional e-commerce development, sort out the representative innovation models of regional e-commerce, and provide rich practical experience for regional e-commerce development.
7) Suzaku Award
With the aim of "setting an industry benchmark and leading the development of e-commerce", we will discover and reward outstanding cases of regional e-commerce development, build a first-class platform for the exchange of experience in regional e-commerce development in China, and promote the sustained, healthy and rapid development of e-commerce in China. Dozens of senior experts in the field of regional e-commerce economy were gathered, and the judges found a number of excellent cases of regional e-commerce development, collected a number of innovative development practices of regional e-commerce, and sorted out a number of representative innovative models of regional e-commerce development, which provided rich practical experience for regional e-commerce development.
Taobao official offline brand marketing tool
Taobao code is the official marketing tool of Taobao. It is a series of numbers consisting of letters and 5-8 digits, and it is the only label for shops and treasures. The T section is operated and promoted by Taobao Tianxia.
T-segment code panning function:
Search direct, search direct store pages on Taobao, Tmall and mobile Taobao;
Widely used, it can be applied to all kinds of online and offline media to realize integrated communication marketing, such as catalogue shopping guide, short messages, newspapers and magazines, video advertisements, outdoor media and so on.
9) Shop Huibao Store
Packaging joint marketing DM advertisement
Shop Huibao Store is a DM advertisement of "parcel joint marketing", which uses express parcels to reach the precise consumers of Taobao, and can realize "what you see is what you buy" through QR code. 100% access, 100% open. By the end of 20 14, the circulation of the store's Huibaodian exceeded 30 million copies, and the number of users exceeded 10000.
Distribution channel rookie logistics audience: Tmall supermarket buyers.
Tmall Supermarket sells nearly 10,000 kinds of famous products in more than ten categories online, covering three first-and second-tier cities in East China, South China and North China/KLOC-0. At present, warehouses have been opened in Shanghai and Guangzhou, and the next-day parcel delivery service has been realized. Net Olympic warehousing audience: Taobao quality female buyers.
Netamoy is a subsidiary of NetChuang, mainly engaged in cosmetics business, providing one-stop e-commerce service solutions for well-known cosmetics brands at home and abroad. Net Aocang has an independent storage area of 1 10,000 square meters, with an annual delivery of10.5 million packages and a professional storage operation team of 100 people.
10) Taobao World Video
Taobao Tianxia Video is a "one-stop" video shooting and marketing service for Taobao merchants under Taobao Tianxia Media Co., Ltd. Since its establishment, it has been constantly innovating. In addition to shooting baby videos for Taobao merchants, we also established official cooperation with Zhejiang Radio and Television Group Lan Xin, Ali TV, Youku, Tudou, etc., and created many programs such as Taobao World (video magazine). At present, Taobao World has launched four video products for Taobao merchants: video manual, life experience hall, video fitting room and Meiere makeup. Video manual: a dynamic shopping guide mode, which helps businesses describe their "treasures" (that is, products) more vividly through dubbing and video stereoscopic display. Life experience hall: video manual is a high-end video product, which is mainly tailored for home and life businesses. In the video, the product will be displayed in a supporting environment scene, and the model will personally experience and use the product. Video fitting room: different from the shopping guide mode of ordinary models showing clothes. It is the only functional video compatible with brand, model display and product details in Taobao. Mainly for clothing, accessories, shoes, bags and other categories of business customization. "Meiere Makeup": The model personally experiences the product effects of cosmetics and skin care products, and shows their using skills. Strong sense of realism and experience, mainly tailored for businesses in cosmetics, skin care products and other categories. Our advantages include rich experience in video production on Taobao and professional video production service team; Rich model resources and video shooting scene resources, rich media resources and various video marketing tools; Shot tens of thousands of baby videos for tens of thousands of businesses.