The definition of FMCG includes packaged food, personal hygiene products, tobacco, alcohol and beverages. The reason why they are called fast is that they are first of all daily necessities, relying on consumers' repeated use and consumption, and realizing profits and value through large-scale market volume. Typical fast-moving consumer goods include daily necessities, food and beverage, tobacco and alcohol, etc.
OTC drugs can also be classified as OTC drugs. Corresponding to the concept of FMCG is "durable consumer goods", which usually have a long service life and a large one-time investment, including (but not limited to) household appliances, furniture, cars and so on.
Extended data
Classification of fast-moving consumer goods
1. Personal care products industry consists of oral care products, hair care products, personal cleaning products, cosmetics, paper towels, footwear care products and shaving products.
2. Household care products industry, including fabric cleaning products based on laundry soap and synthetic detergent, household cleaning products based on dishwashing liquid, floor cleaner, toilet cleaner, air freshener, insecticide, mosquito repellent and polishing agent.
3. Brand packaged food and beverage industry, consisting of health drinks, soft drinks, baked goods, chocolate, ice cream, coffee, processed meat, fruits and vegetables, dairy products, bottled water and brand-name rice candy.
4. Tobacco and alcohol industry.
Reference source? Baidu encyclopedia-fast moving consumer goods
Baidu encyclopedia-fast moving consumer goods