With the deepening of China's reform and opening up and the rapid development of social economy, some emerging industries have developed. Among them, the pet industry as a new industry developed in recent years is particularly eye-catching. Due to various historical reasons, the concept of pets began to enter China in the early 1990s. With many people who love this industry introducing live pets and their related ancillary products to China and learning from mature industry countries, the pet industry has made rapid development in the past decade.
In developed countries, pets have a history of 120 years, forming an industrial chain of breeding, training, supplies, medical care, medicine and trade. In foreign countries, pet economy is a huge industry. In 200 1 year, pets created US$ 27.6 billion in consumption for the American economy, and there were more than 80,000 employees in the Australian pet industry. In Germany, the output value of raising dogs accounts for about 17% of national income every year and has become a pillar industry. The American Pet Products Manufacturers Association (APPMA) recently released a report on the current situation of pet consumption in the United States. The survey results show that Americans are very willing to spend money on pets now, and the related consumption figures of pets have increased several times in 10: 1994 was only1700 million dollars, and by 2004, it had soared to 34.2 billion dollars. According to APPMA's data, there are currently 360 million pets in the United States, about 1.3 times the population of the United States (the population of the United States is now about 290 million). And now it has developed to the high-end consumption level, and people have higher and higher demand for advanced "clothing", nutrition, beauty and training of pets. The survey shows that Americans are willing to spend money on high-end consumption in pet shops, pet hospitals, pet beauty salons, dog schools and other places.
The rapid development of the pet industry has led to the emergence and development of many related professional activities, and the pet trainer profession has also quietly emerged in this situation.
Take dogs as an example. People's understanding of dogs has been increasing for hundreds of years. As a pet, dog training has become a science. Pet training is a comprehensive subject, which is developed on the basis of military dog science and pet entertainment. Due to the rapid growth of the number of pet owners in China, dogs as pets often cause various social problems because of their irregular behavior, so it is very important to train and guide pets, and the pet training industry will also become a very important part of the pet industry. At present, the number of pets has exceeded several million, and the transaction volume of related industries has exceeded10 billion yuan. The huge profit margin has brought the rapid growth of investment in the pet industry, thus creating a large number of employment opportunities. However, the corresponding education and training system for employees, especially pet trainers, has not yet been established, which leads to uneven quality of employees in the industry and is extremely unsuitable for the development requirements of the industry. The quality of employees not only determines the production, circulation and service level of the pet industry, but also directly affects the spread of scientific and healthy pet culture and the understanding of the pet industry by the whole society, and also directly affects the growth of pet consumer groups, and ultimately affects the market reputation and overall development speed of the whole industry. Therefore, standardizing the main responsibilities of employees in the pet domestication industry and gradually bringing education and training into the track of standardization and institutionalization will play an important role in improving the overall quality of the industry team and further promoting the great development of the industry.