A few days ago, a hot topic set off the discussion:
"According to the data of the National Bureau of Statistics, nearly 400 million people participated in physical exercise regularly in 20 19. The "20 19 Sports Consumption Trend Report" and public data show that/KLOC-0.0 million people are pretending to exercise. "
In the office building, the phrase "the fitness card will eventually become a bathing card" seems to be confirmed by the data.
Really,
At that time, it was fully equipped.
Proud and heroic.
Self-portrait chat, talking and laughing,
Send a few friends circle.
Revisiting the old place, I am in love with Ying Xiao Wo.
Open the card without practicing.
Fitness is like a dream, or it is convenient to take a shower.
The "bath card" has therefore become a self-mockery of the helpless situation that "the starting point of things has become an accessory factor".
HYPERS, as a data intelligence company that has been deeply involved in the field of big data for many years, has the same feeling and interpretation behind the phenomenon of "bath card" in society. After all, in the great wave of our digital transformation, it is very common that the "high-priced fitness card" becomes a "bath card" day by day.
According to the digital transformation research report made by Wipro Digital* in 20 17, half of the 400 American senior managers surveyed thought that their company had not successfully implemented 50% of the strategy; One in five people said that the digital transformation of their company was a waste of time.
Really,
The river of no return, the waves are gone,
An eternal romantic career.
In the stock age, human nature is,
Only digital transformation.
Keywords conceptual flight, technology stack,
Spent a lot of money.
Transformation is like a dream, I don't know when it will come true.
What hinders the enterprise from exercising well?
What makes the enterprise's digital transformation card become a bathing card?
Disturbance degree: ★★
Universality: ★★★★★
In fact, everyone who opens a fitness card knows his physical condition very well. We all know the benefits and truth of fitness, but it is difficult to breathe after running for ten minutes, sweating after lifting ten kilograms of iron, and hurting for three days after stretching for ten minutes ... of course, it affects the fitness experience.
This phenomenon is common among novices, and the fundamental reason is nothing more than a weak physical foundation.
In our data industry, enterprises often fall into the dilemma of "all the reasons are understood, but there is no way to start".
For a long time, due to the pressure of complicated user interaction and sudden increase in user contact, various departments of enterprises have been using different SaaS products from different suppliers, but the product stack is chimney-shaped.
Problems such as isolated island, inaccurate basic data and inconsistent coding system have caused huge data fragments and poor data foundation, which has affected the experience of business scenarios.
Interference degree: ★★★★
Universality: ★★★★
Men generally believe that fitness = muscle gain.
Women generally believe that fitness = losing weight.
Colleagues generally think that fitness = bodybuilding.
Parents generally think that fitness = spending money.
The uncertainty of fitness expectation directly affects the firmness of action. Digital transformation is similar.
CIO may think that digitalization = a way to improve operational efficiency,
CMO may think that digitalization = the answer to increasing customer engagement.
Real digital transformation requires both.
But at this point, the CFO may think, "You are all spending a budget that cannot quantify the benefits."
People of different levels will have different interpretations of the definition of transformation, and different interpretations may lead to conflicts and destroy the final result.
Interference degree: ★★★★
Universality: ★★★★★
"Cloud Fitness" people usually have a large number of network maps, articles and tutorials. I want to try every cool posture and endless movements. Blind practice is not only half the effort, difficult to persist, but even counterproductive, increasing the burden on the body.
People are always intimidated by the concepts that everyone is talking about, but they are not familiar with them, and they are eager to find their own combination with these concepts. The same is true of the technical concepts we encounter in the digital transformation.
According to Deloitte 20 17 global CIO report, the failure rate of transformation projects has remained in the range of 60% to 70% since 1970s. Keith Kitani, CEO of GuideSpark, also pointed out that in 20 18 years, of the10.3 trillion dollars used by large companies for digital transformation, 900 billion dollars were still wasted.
The frustration of digital transformation stems from the fact that most technological trends have become an overused buzzword. The overflow of ideas, the dilemma of traditional informatization, the feasibility of technology and the compatibility of operation have all caused more or less troubles and obstacles to digital transformation.
Disturbance degree: ★★★★★
Universality: ★★★★★
I often go to three provinces every day. Are you tired? Have you eaten? Practice?
Every time I go to the gym, I will think carefully: I'm tired today or not. I just practiced two days ago. Let's go tomorrow. I made an appointment with my friends yesterday, and I won't be able to exercise until I'm full! ..... The brain has ten thousand reasons to stop our bodies from getting hard.
Digital transformation is not only fitness, but also a group sport. Once action is taken, many people are involved, and everyone needs to implement, respond, feedback and continuously develop the digital ecosystem of the enterprise.
And this may mean that everyone walks out of the familiar comfort zone together.
Xiao Wang of the marketing department, who was originally responsible for spending money on advertising, suddenly shouldered the target of achievement rate;
Lao Li of IT department was very serious when introducing the system, but he suddenly wanted to improve data integration and flexibility to support the business decision-making process.
Resisting going out of the circle is not just a few phenomena in some enterprises or certain positions.
Among the 4,500 CIOs surveyed by Harvey Nash/KPMG in 2065,438+07, 43% said that resistance to change was the biggest obstacle to the successful implementation of digital strategy.
Comprehensive index: ★★★★
Difficulty coefficient: ★★★★★★★
As we all know, it is difficult to lose weight. Ultimately, it is a lot of radical mentality changes that will support our continuous efforts and vigilance and remain flexible when encountering bottlenecks.
For example, the method of "twenty pounds a month" with all kinds of blood seems to be effective for a while, but it can't change our long-term relationship with sports. A month later, we will go back to our original shape and teach people how to be a man in a bitter minute.
The same is true for enterprises in digital transformation. Transformation is not a project with a clear starting point and end point, but a sustainable and extensible long-term plan.
Whether we have achieved phased efficiency improvement or no immediate effect, we must go on. If the market is not good, you must have a good attitude, and those who live long are the winners.
Winter has come, and life has laid hands on us.
Whether it is physical management or enterprise operation, we all know that the transformation is not easy.
If fitness is three points by practicing and seven points by eating, then the digital transformation of enterprises is probably supported by HYPERS and seven points by spontaneous internal changes of thinking.
I sincerely hope that every bathing card can return to the fitness card.
Every enterprise in transition is sticking to it correctly.
* Source of quotation:
20 17, Wipro Digital, the crisis of digital transformation: a survey of 400 American executives.
20 17, Deloitte, global CIO report 20 17.
Keith Kittani, "wasted $900 billion"
20 17, Harvey Nash/KPMG, "CIO survey 20 17"