1, log in to Want Want ① Log in to Want Want.
Turn on the computer every day and board Want Want. Congratulations, you are one step closer to excellent operation. Checking and responding to buyers' inquiries in time will help to improve the response speed. Reducing the waiting time of buyers will also have a certain impact on the transaction of orders.
② Check the latest information.
After replying to the buyer's inquiry, log in to the seller's workbench 1688, and click the "message" marked in the figure to view the latest information pushed by the message center.
As shown in the figure, you can learn the latest daily store transactions, platform news and other information in the pop-up message center window, grasp the store dynamics, and do a good job in coping strategies.
2. Do data analysis every day ① Data analysis.
The execution of each operation requires logging in business personnel to do corresponding data analysis, and the data to be followed up and compared every day include:
A. Number of views and visitors
B. Click rate
C. Sales volume
D. Products with the highest customer click-through rate
E. Where are the customers from?
② Keyword heat
Check the popularity of the keywords you choose every day, see if these keywords rank first every day, see which keywords your competitors rank first every day, think about which keywords your customers will use to search your products every day, and optimize your keywords according to this information every day.
③ Peer data analysis
Pay attention to your peers who are in the top 10 of your selected keywords every day, search them out in the homepage search of 1688, and then compare them from the dimensions of price, quality, information quality, service attitude and picture quality to find out your shortcomings, find out your differences with them, find out your advantages, and then misplace your marketing to make you stand out from your peers. So no matter how busy you are, you must keep an eye on your opponent, pay attention to them, bite them and overtake them.
3, must do every day, product optimization.
① Treasure of Town Store/Window Products
The treasure of the town shop/window product is Alibaba's reward service for high-quality sellers. What we need to do is to decide which products to promote and which products have priority in the search results ranking. Check whether the baby/window products are replaced or adjusted according to the data analysis and operation strategy of all aspects of the products every day. Rational use of window space, increase marketing autonomy, and enhance product exposure opportunities.
It should be noted that the number of products promoted by Zhendianbao is increased according to the store transaction medal, that is to say, if your transaction medal is several A's, Zhendianbao can promote several products. In addition, powerful businesses can directly promote five products without looking at the transaction medal.
(2) commodity optimization and star rating
If the goods to be optimized are not handled in time, it will affect the ranking of goods and ultimately affect the transaction of shops, so we should follow up each product in time and optimize the star rating of goods in time. In the commodity physical examination center, you can check the proportion of each star in the commodity, and completing the optimization task will help the store to weigh!
Osawa suggested checking whether all the goods in the store have been optimized to seven stars, and doing star testing of goods on a regular basis.
(3) commodity optimization, title
By optimizing product titles, we can get more natural search traffic, increase the exposure of products, expose unexposed products, increase the click volume and feedback volume of exposed products, and finally improve the conversion rate of products.
4, drainage must be done every day ① special event registration.
Check the registration of Ali backstage special events. If you meet the requirements, you must register. Do not meet the conditions, we must find ways to meet the requirements. The drainage effect of platform activity is very good. You can spend more time choosing activities suitable for the store to participate in, studying the gameplay, and cooperating with the operation strategy to achieve the drainage effect.
②? Platform tools and store introduction
The platform will provide some active interfaces and tools for you to convert visitors, introduce more new customers and inject new blood into the store.
③? Platform tools, old customer maintenance
Most of the sales of this store come from old customers. It is also important to maintain old customers and promote multiple transactions. Old customer maintenance tools mainly provide old customer data, send notifications to old customers and help you maintain old customers.
Decoration must be done every day. Whether it is to open a shop or introduce new customers, decoration is essential. Decoration has a certain impact on both B and C buyers. How to stimulate inquiries when customers enter the store? How to skillfully add various marketing methods in decoration? How to use decoration to enhance the atmosphere of shop activities and promote the transaction? For decoration, there is a certain doorway. You can study more cases done well by your peers and learn from others' experience!
The above is the most basic work to be done in daily operation, and everything is carefully excavated. I believe that becoming an excellent operator is just around the corner!